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KOMI group grows team with three new appointments

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KOMI group – the Manchester headquartered social media marketing company – is continuing to grow after appointing three new members to its social and media teams. Their arrivals follow the recent news that its turnover hit £1m for the first time and that it aims to double that figure over the next 12 months. It also announced that its headcount grew from seven to 30 people. The firm expects that number to jump by another 15 by mid-2021.

The first new starter is Vishnu Pamar who is the company’s new creative manager. Prior to joining KOMI, Vishnu worked as a successful self-employed creative designer. His new role will see him lead on all creative work for the agency’s roster of clients. He will also manage the wider creative team and be central to the new business strategy.

Tuan Tran joins KOMI as its newest paid media executive. His work will focus on all internal and client paid campaigns across Google, Facebook, Instagram, YouTube, Twitter and LinkedIn. Since graduating in 2017, Tuan has worked for various start-ups, SMEs and large enterprises on a freelance or interim basis helping them to boost their online presence and generate sales and/ or leads using paid advertising channels.

The final new appointment is Zoe Laufer who joins as a junior community coordinator. This will see her finding content for the group’s It’s Gone Viral and Go Fetch pages, reaching out to creators to ask for permission to use their content or license their videos as well as editing content – primarily for Instagram and TikTok. Zoe is a recent graduate and she has also worked as a personal and production assistant for a content creator on YouTube.

Andrew Trotman – managing director of KOMI group – said: “The last twelve months have been strong for the company and these new starters all bring with them a wealth of ideas and creative thinking which is what sets us apart. The early part of 2021 will see some more exciting new developments and arrivals so Vishnu, Tuan and Zoe will, I’m sure, play an integral role in our next phase of growth.”

Vishnu added: “I’m really pleased to be part of KOMI group as I’ve admired the company for a while now. My new role allows me the opportunity to really add my creative stamp to the clients we work with and be part of a growing and innovative agency.”

Since the start of the coronavirus crisis, KOMI has won major contracts with brands including SWAN, Mars Pets and The Flava People. It has also committed to take out additional office space at its base in Beehive Mill, Ancoats. Earlier this year, it rebranded from It’s Gone Viral and restructured which saw it become a three divisional agency business consisting of dedicated social media, marketing and licensing teams.

Its team of content creators, analysts and video producers have made and then distributed video content and viral campaign adverts for international brands such as BBC Films, O2, Universal, Bud Light and Disney.

Content has been shared across its Facebook, YouTube, Twitter, TikTok, Instagram and LinkedIn accounts including the It’s Gone Viral page, which is dedicated to relatable, informative and educational content; as well as Go Fetch, a platform for dog lovers to connect with one another; Happiest, which focusses on bringing the most entertaining and uplifting content and real life stories; and Ultimate which is a community based around crafts and lifestyle.

On average the company delivers over one billion views across its portfolio of pages each month.

Greater Manchester SME manufacturers urged to take a strategic approach to capitalise on technology adoption

Made Smarter survey finds 55% don’t include technology in their vision and growth strategy

Greater Manchester manufacturers are risking wasted time, money and effort adopting digital technology without a strategic plan for digital transformation, research by Made Smarter North West Pilot has revealed.

A survey exploring the awareness, attitudes and approach to digital technologies of 201 SME manufacturers found huge appetite and motivation to introduce new digital tools into their operations.

Three quarters (75%) of respondents claimed to have adopted new technology in the last three years, compared to 12% who have never made the investment.

But the survey also highlighted the lack of a strategic approach to adopting technology.

More than half (55%) of manufacturers admitted technology was not part of their future vision and growth plan. This was highest among micro-businesses (60%).

Further probing found that business leaders were more likely to upgrade existing technologies to maintain continuity rather than to improve productivity.

The research suggests too few are approaching the opportunities and challenges of the Fourth Industrial Revolution in a planned, strategic manner.

Donna Edwards, programme director for the Made Smarter North West pilot, says the answer to a successful digital transformation is a holistic approach.

“What is clear from our survey is that Greater Manchester manufacturers manufacturers recognise that digital tools and technology are essential to remain competitive, cut costs, increase growth, and enhance the customer experience, and without capitalising on the opportunities digital technology offers, they risk getting left behind,” she said.

“But it is also clear that too many makers have employed technology without the technical understanding of which areas to focus on first – which leads to disparate, disconnected equipment, and increases the risk of wasted time, money and effort.

“Whilst digital tools enable opportunities, it’s how we choose to use these that determines their success.”

Despite the clear appetite for technology adoption, barriers remain. The survey found the biggest were insufficient capital (50%) and a need for guidance (44%).

Many businesses also cited a lack of time as a reason why they hadn’t obtained business support or funding.

Made Smarter was designed to overcome this by helping manufacturers to navigate through complex technology advice and decisions.

The initial registration with Made Smarter only takes five minutes. A three-hour digital transformation workshop will identify core challenges, provide a bespoke digital manufacturing roadmap, and pinpoint other ways that Made Smarter can support a maker’s digitalisation. This includes a pioneering leadership programme, digital technology internships, specialist advice to support workforce and skills development, and funding support for technology projects.

Edwards added: “Before implementing technology, Greater Manchester makers need to consider whether they have a culture of innovation, the right skill sets, good digital leadership, and the buy-in and support of the team. Then they need to identify the most effective technologies to overcome their operational challenges and create a digital transformation roadmap to help them achieve their goals.

“It is this holistic approach to digitalisation offered by Made Smarter that will help SME manufacturers move forward progressively and sustainably, and capitalise on the opportunities offered by the Fourth Industrial Revolution.”

Made Smarter has helped hundreds of businesses in Cheshire, Cumbria, Lancashire, Greater Manchester and Merseyside, to boost growth, productivity, efficiency and create high value, well paid jobs of the future.

Businesses working with Made Smarter are solving their challenges across a range of manufacturing functions, through the adoption of a range of industrial digital technologies, including Data Analytics, Artificial Intelligence (AI), Augmented Reality (AR), Industrial Internet of Things (IIoT), Additive Manufacturing and Robotics.

Glyn Jones, Service Delivery Director at BAE Systems and Chair of the Made Smarter Pilot Steering Group, said: “Using technology, Greater Manchester manufacturers will become faster, more responsive and more efficient. This will play a vital role in delivering the recovery we so badly need in the wake of the pandemic and ensure our place at the heart of future manufacturing.

“The restrictions COVID-19 placed on all businesses have challenged us to make the previously impossible, now possible. Technology sceptics have now become champions. So-called ‘traditional’ industries have demonstrated a forward thinking mindset.

“Overcoming challenges has been as much about how we think differently as introducing new technologies, but one has to come with the other to be successful.”

The key findings from the survey feature in a new report explores the difference that Made Smarter’s North West Pilot programme is making to manufacturing SMEs in the region two years after its launch, the impact of technology adoption on their businesses, and how the tools are supporting their resilience.

Tech Nation reveals the five top early-stage tech companies in the North West

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Tech Nation announces the five regional winners based in the North West of its Rising Stars 3.0 competition. In its third year, Rising Stars 3.0 is the UK’s only national competition for innovative, early-stage tech companies, designed to showcase the best in the country and to help companies on their growth journey.

The five regional winners for each region and nation across the UK have been selected by a panel of industry experts, and are regarded as tech leaders within their respective regions. These companies will now compete nationally for the chance to be named as one of Tech Nation’s 10 Rising Stars 3.0. The Rising Stars UK Winners will be revealed in February 2021.

Tech Nation’s Rising Stars are on track to become the world leading tech companies of tomorrow, using technology to tackle the world’s greatest challenges. The competition provides the opportunity for the best of the nation’s early-stage scaleups to meet leading investors, influencers and corporates. The five regional winners from the North West illustrate how Covid-19 is changing the economy. The companies joining the competition from the North West are all working in key parts of the economy that have been affected by Covid-19. For instance, AeroCloud Systems provides IT solutions to the aviation sector, while CGHero, Jobseekrs, SupplyWell and Your Flock all represent the future of how companies will hire talent and collaborate in an increasingly digitised world.

Last year, one of the 10 Rising Stars Winners was based in the North West: Tootoot a mental health app that gives young people the ability to confidentially talk about anything from mental health concerns to bullying, and was officially recommended to schools, colleges and universities by the UK Government’s Department for Education during lockdown. Having raised £600,000 from GC Angels and the Greater Manchester Combined Authority before Christmas, tootoot launched a business version of its app called Stribe, which makes it easier for business leaders to support the wellbeing of employees.

The Five Regional Winners from the North West:
AeroCloud Systems (Macclesfield, Leisure, Travel & Tourism) Founders: Ian Forde-Smith and George Richardson
AeroCloud Systems provides innovative IT solutions for the aviation sector, including the first fully SaaS-based product for the airport market. Its products dramatically improve an airport’s operational situational awareness and performance, and enhance passenger experience and engagement.

CGHero (Manchester, Digital Entertainment / Creative Tech) Founders: Jonathan Lloyd and Chris Lawrence
CGHero is a collaborative marketplace for 3D & CGI content creation, bringing together the world’s top talent to work on feature productions across gaming, architecture, TV & film, automotive and retail. The platform has been used by the likes of Valvoline, Sega, B&Q, Unilever, and NHS.

Jobseekrs (Manchester, HRtech) Founders: Jamaal Brathwaite
Jobseekrs is a careers platform that mitigates unconscious bias at the sourcing and screening stage of recruitment to increase diversity and inclusion and to decrease churn. The Jobseekrs algorithm matches a candidate to a potential employer based on skill set and culture alignment, producing an overall percentage fit score which is presented to the employer anonymously. The employer then purchases credits to reveal and engage with candidates.

SupplyWell (Liverpool, Edtech) Founders: Michael Heverin, Raina Heverin and Dan Price
SupplyWell is a digital recruitment solution putting control in the hands of teachers and schools. It connects teachers and schools together directly removing the need for slow and costly traditional agencies, which allows teachers to earn more while schools pay less and ensure that wellbeing comes as standard.

Your FLOCK (Manchester, HRtech) Founders: Michal Wisniewski, Dan Sodergren and Sandy Lindsay MBE
Your FLOCK is a SaaS platform that uses the data and science behind motivations at work to enable teams to be more productive and engaged. Your FLOCK is a machine learning-driven software that helps managers to coach their teams by providing users with activities tailored to their motivations and designed to help them be more ‘in sync’ and work more effectively as a team.

Mo Aldalou, Entrepreneur Engagement Manager – North West, Tech Nation, comments: “I couldn’t be more thrilled to welcome these five incredible North West companies as regional winners for Rising Stars 3.0. The quality and quantity of applications we received from the region was truly unprecedented and the judges had to make some difficult decisions.

“Our Rising Stars competition is an excellent opportunity to celebrate and showcase the best early-stage tech scaleups from across the UK. I’m confident that these founders will excel at the semi-finals and beyond.”

Michal Wisniewski, CEO of Your FLOCK, comments: “It’s a great honour for Your FLOCK to be in the Top 5 startups in the North West. It shows how Covid is changing the future of work and remote working. Our technology to help remote working teams develop has just been backed by Innovate UK and we are raising our Seed round with a series of investors, so the timing couldn’t be better.”

FRAGGELL PRODUCTIONS LAUNCHES D2C ADVERTISING DIVISION TO SUPPORT NATIONAL ECOMMERCE BRANDS DURING THE CURRENT CRISIS

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An award-winning Manchester digital first video production agency has introduced an ambitious advertising content arm to support brands during the pandemic and beyond.

Fraggell Productions has developed its new division, called Fraggell Ads, to create videos for ecommerce brands to use in their paid advertising as it continues on its own strategic growth trajectory.

The agency will focus on delivering high performing, revenue driven video ads lasting between 15 and 30 seconds across Instagram, Facebook and Snapchat.

This came after the business recognised that the ecommerce industry has had major growth due to the pandemic, with UK sales predictions upgraded from £73.6bn to £78.9bn, according to analysts at Edge Retail Insight.

In response to this, Fraggell Productions wanted to provide a service to allow D2C brands to get effective converting content at an affordable price which also is proven to work on social media.

Co-founders Fraser Cottrell and Nicholas Beddows, aged 25 and 26, said: “We simply couldn’t afford to ignore the fact that demand for effective video ads for ecommerce brands. This, combined with the effects of Covid and lockdown restrictions, has undoubtedly sped up the pace.

“Having already built up a strong reputation in the social media sphere, we were fortunately in the position of being able to adapt and embrace the changes so that we can give brands precisely the content they want and have come to expect.

“The beauty of our offering is that our clients can send us their product from anywhere in the world and we can create the videos for them. This allows our clients to take a hand-off approach while we take care of the casting, location and user generated content.

“This also means that we can protect our clients, turn around content at scale, all while reshaping and repurposing marketing messages to reflect the current climate.”

Fraggell Productions counts PrettyLittleThing, BoohooMan, Lavish Alice, LADBible, Papa Johns, Gumbies and BootBuddy among its impressive portfolio of clients.

Generating a turnover of £200,000 in 2019, alongside a £100,000 pre-tax profit, Fraggell Productions aims to turnover £1m in the next five years. This will support a move in 2021 to a larger new office, which will allow the team to build custom sets and studios to increase the turnaround time on projects for clients, while providing students with real industry training.

Fraggell Productions was founded by Fraser and Nicholas when the pair left Ashton Sixth Form College aged 18. The business uses a blend of modern and traditional video skills to deliver personalised digital projects to regional, national and global brands.

Partnership between Greater Manchester Chamber of Commerce and IN4.0 with The Landing will bring accessible and affordable innovation support to SMEs in GM

A landmark partnership between the Greater Manchester Chamber of Commerce and IN4.0 with The Landing at MediaCityUK will bring world-class innovation and growth opportunities to the region’s SME business community.

The latest collaboration will combine the best in business innovation and SME support services to members of both organisations to improve the resilience of business owners and position them for future success as they navigate through the challenges of Covid-19 and the ongoing EU transition.

Through the combined leadership of Mo Isap, CEO of IN4.0 Group, and Clive Memmott, CEO of the Chamber, members will be able to access a unique joint package of innovation services to support SMEs across the 10 Greater Manchester districts to recover from current economic challenges and accelerate their growth.

Members will have access to the MediaCityUK Innovation Hub’s services including its Security Operations Centre (SOC) and Network Operations Centre (NOC) cyber support as a service, VR and Immersive Technology, Maker Space Rapid Prototyping, Internet of Things and Data services and Technology Talent Recruitment.

A comprehensive programme of innovation masterclasses, seminars, workshops and events will also be offered exclusively to Chamber members.

As part of the new partnership, all Chamber members will receive membership to The Landing Innovation Hub’s business lounge at MediaCityUK, and to its co-working, conferencing and meeting facilities where they can work, meet clients, secure deals and network.

Club members of IN4.0 with The Landing will also have access to a range of Chamber services and events. These include Chamber Primary Health Plan, Chamber Protect, Chamber Utilities, International Trade Support, Members’ Lounge, Policy Support, Skills for Growth – SME Support and MyGMCR, a new rewards platform which aims to promote the best Greater Manchester has to offer.

Mo Isap, CEO of IN4.0 Group said: “This is a landmark moment as we look forward to 2021. Start-ups, micro businesses, and SMEs are the bedrock of our economy and they are now going to be massively supported through this unique partnership with the Greater Manchester Chamber of Commerce.

“These businesses have been impacted the most and have faced great challenges. By doing this we are offering support to future proof their business while also realising Greater Manchester’s vision for being a Northern Gateway for innovation excellence.

“We want to make sure businesses across the region have access to the latest in innovation technology to help them thrive and grow and in doing so, we want to ensure innovation remains inclusive for all.”

Clive Memmott, Chief Executive of Greater Manchester Chamber of Commerce, said: “I’m delighted to be working with The Landing on this new partnership. It is particularly important during these difficult times that the business community comes together to share best practice, resources and support.

“Greater Manchester is home to some fantastic businesses which are leaders in their field, but they will have to rapidly adapt to the changes brought by the post-Covid and post-EU economy. Providing easily accessible, practical and high-quality support with innovation has never been more important.

“Together we will be helping them to adapt, grow and innovate as they deal with the challenges and opportunities that lie ahead.”

Salford Quays welcomes celebrity personal trainer

Lifestyle and Fitness Trainer Sam Witter has opened his first private fitness studio in Salford Quays, to create individual training programmes for clients across the region.

The 1000 sq. foot space is located on the ground floor of number 8 Quays Reach, Carolina Quay, It is fully equipped for one on one fitness coaching as well as nutritional guidance, which Sam has provided for clients such as Rita Ora, Coleen Rooney and Max from The Wanted.

“This is the first private space I have created to train my clients, having previously used private gyms and fitness studios,” says Sam. “The current climate has changed the way we operate and sometimes people prefer a private setting. By taking the space in this building, I can provide a socially distanced, holistic approach in an environment that is created for all types of client.”

Sam will be promoting his new premises with building owners, creative agency K2L. MD Scott Kennedy adds: “Sam’s studio is fantastic addition to the building and we’re delighted to help him promote it. His progressive, energetic outlook aligns perfectly with the environment we have here.”

“Having worked in the fitness industry for over 10 years, I know the personal approach is the one that works best so am delighted to launch my first studio to help people get real results, in a genuinely welcoming and private setting,” says Sam. “Salford Quays is a great location to be based, as the majority of my clients are professionals working in the surrounding area and this is incredibly convenient for them.”

New Estate Agency Launched in Trafford

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Local Timperley resident, Abigail Thompson, has launched a boutique digital estate agency in the village.

Thompsons Estate Agents is a family-owned business and has been set up by former Miss. Altrincham, Abigail Thompson.

Abigail, who has more than seven years experience managing an award-winning estate agency in North Manchester, was born and raised in Timperley, attending Heyes Lane, Wellington High School and Trafford College.

Speaking of the launch of her new estate agents, Abigail Thompson’s, Director of Thompson Estate Agents, said: “I’m so excited to be launching Thompson Estate Agents in Timperley.

“It’s a long-held wish of mine to open a business in Timperley. I was born and raised here and still live in Timperley today with my young family. My grandparents lived here and had a local business on Woodhouse Lane East in Timperley for a number of decades so to be able to do the same us an absolute dream.

“I know I can offer unrivalled local knowledge on the area and combine that with my passion for offering exceptional customer service and my passion for finding people their perfect home – I know this will really work.”

Abigail’s first job in estate agency was at the Timperley branch of a large estate agency chain at the age of 16, meanwhile her family also worked in the property industry for many years before her.

The average price of a property in Timperley currently stands at £370,000. This represents a rise of 5 per cent in the last quarter and an increase of almost 10 per cent in the last year.

Thompson Estate Agents, which operates 8am – 8pm, seven days a week, offers a bespoke, personal service that reflects the varying needs and demands of the current buyer by offering a flexible working approach to buying or renting your next property including virtual valuations, online viewings and out of hours customer service.

Comprehensive Covid safety measures are in place including face masks worn, the use of hand sanitiser at all valuations and viewings before and after, two metre social distance rule observed at all times and only one household is present at each viewing.

McGOFF GROUP APPOINTS SAM AS CUSTOMER RELATIONSHIP MANAGER

The McGoff Group has appointed Samantha Britcher-Brentville from Lymm as Customer Relationship Manager at Downtown, its Manhattan-inspired Build to Rent development on the Manchester and Salford border.

In her new role, Sam will be responsible for lettings and property management at the 374-bed apartment scheme; she will look after the properties at Downtown on a day-to-day basis, supporting landlords by sourcing tenants and hosting show rounds, and helping tenants with after care and general maintenance.

She aims to help promote and increase the success of the McGoff Group’s first urban Build to Rent development and further establish the Downtown Asset Management division as a leading sales and lettings agent with high levels of service and quality customer care.

Prior to joining the McGoff Group, Sam worked for lettings agent Jordan Fishwick. As central administrative manager, she established a new department to manage legal, accounting and administrative procedures for all 10 branches within the group while also assisting landlords and tenants.

She is delighted to be applying her past experience to her new role, and said: “I was attracted to join the McGoff Group due to the varied nature of the position and wider opportunities across such a fast growing, entrepreneurial group. Downtown is an amazing scheme, completely unrivalled in the city centre and it is exciting to join the team at this stage.”

McGoff Group sales director, Paul Danks, added: “Sam has integrated perfectly into the team, working hard to find suitable tenants for our investor clients and providing support to tenants, some of whom have been impacted by Covid and required individual help.

“From a standing start, we now have more than 250 properties under the expert care of our lettings and management team which is a great basis from which to grow our expanding Build to Rent portfolio. We are continually looking at new sites for similar schemes and have a few in the pipeline which we will look to bring forward next year.”

Age 42, Sam is married with two young children. A Member of the Association of Residential Lettings Agents (MARLA), she spent 13 years living in Didsbury before moving to Lymm and enjoys spending time with her family and friends, days out, weekends away and walking when not working.

Downtown is an iconic building in Manchester’s skyline featuring six interlinked statement blocks cloaked with a glistening façade of gold coloured panels. Offering high end hotel-style services including a lobby with 24 hour concierge, gymnasium, thermal suite, media room, postal room, private dining and business centre, it also boasts undercroft parking, landscaped grounds, residents’ roof garden and terraces and ultra fast full fibre broadband from the 4th and Utility.

Apartments have floor-to-ceiling windows, outstanding views and a contemporary open-plan layout, some with private terraces. With people spending more time at home, and more people working from home than ever before, Downtown is in increasing demand from discerning tenants.

Mitchell Charlesworth appointed by Michael Carrick Foundation and British American Football Association

Manchester accountancy firm Mitchell Charlesworth has been appointed by Michael Carrick Foundation and the British American Football Association (BAFA) to provide a range of financial and business support services.

Michael Carrick, currently assistant coach at Manchester United FC, launched his charitable foundation in 2017 as part of his testimonial, which celebrated his 11 years as a player at the club.

Funds from the Foundation are used to create empowering opportunities where disadvantaged young people from across Greater Manchester and Tyne and Wear feel safe, valued, and inspired to achieve their full potential.

Last year, the Foundation engaged with more than 3000 people and delivered more than 20,000 contact hours through programme delivery, Carrick’s Boot Room campaign, and volunteering and training opportunities. Things have been a little different for the charity recently as they’ve faced these difficult and uncertain times, but this hasn’t stopped them from reaching those who need it most.

Since March 2020, in addition to online sessions, Michael Carrick Foundation has delivered more than 900 food parcels to families in need, 250 educational packs to youngsters being home-schooled, and regularly contacted children identified as at risk, to ensure they have the support they need to navigate this unprecedented situation.

Mitchell Charlesworth will carry out an independent examination of the charity’s accounts and support the Foundation in a number of key areas, including the preparation of accounts and guidance on the trustees’ annual report.

Lisa Carrick, Michael Carrick Foundation, Vice Chair said: “Mitchell Charlesworth is a well-regarded, regional firm known for its charity sector expertise which will be of great benefit to our Foundation and strengthen our financial processes. We are looking forward to working with them.”

BAFA is the national governing body for the sport of American football in Great Britain and is responsible for all regulatory, competition, performance and development aspects of the game.

The not for profit organisation is below the audit threshold but has chosen to voluntarily have a review engagement of its accounts by Mitchell Charlesworth as well as the implementation of cloud-based accounting software Xero, which the firm will provide training, business advice and follow-up support on.

Pete Ackerley, BAFA Chief Executive, said: “We are delighted with the work Mitchell Charlesworth has done so far. The implementation of Xero will enable us to access our financial information in real time and this will be invaluable as part of our 10-year vision to professionalise British American football.”

Speaking of the appointments, Mitchell Charlesworth associate Jamielee Johnston said: “These appointments further underline both our expertise in sport and experience of advising charities and not for profit organisations.”

Jamielee continues: “A review engagement isn’t as detailed as an audit, but it offers a greater level of assurance than an accounts preparation assignment. This type of engagement provides a limited form of assurance that a company’s financial statements comply with the applicable financial reporting framework. It gives an enhanced level of credibility to the accounts and is a cost effective and value-adding alternative when an audit is not required.”