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Manchester web agency Courageous launch a new ecommerce website for NorthRoad Cycles

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NorthRoad Cycles, the British carbon bike brand, has
launched a new eCommerce website with Courageous.

The new website gives NorthRoad Cyles their first eCommerce offering since the business
was set up in a shed back in 2016 and will allow them to grow sales for their British-built
range of road and off-road bikes.

Based in Sale and founded by Ian Stewart and Jane Holdship, NorthRoad Cycles are
specialists in making custom, hand-built bikes. Each bike is sprayed and painted by hand,
meaning each has a look and personality unlike any other.

Manchester-based agency Courageous designed the website to showcase their range of
bikes, which will soon include the first-ever fully recycled aluminium bike available in the UK.
Each bike features stunning photography and customers can easily customise their bike and
securely purchase it online.

NorthRoad Cycles marketing manager Stephen Turner said he had trouble with many web
development agencies who “seemed to want to tell me how to run my business.”

“After speaking to Darren and his team, it was immediately obvious that they have a genuine
culture of listening first and responding second.”

“I really appreciate the hard work and honesty that I got from Darren and the team. It was
important to us, as a plucky Manchester business, to work with someone like-minded. I was
told “no” a few times and in each instance “no” turned out to be the right answer! There was
never a no dressed up as a yes, which is something I truly value.

Stephen added, “We’re incredibly happy with the new site. In week one we’re seeing figures
surpass our best weeks in the last year and feedback has been excellent.”

The founder and MD of Courageous, Darren Ratcliffe, champions NorthRoad Cycles as “an
example of Northern craftsmanship”

“Having had the privilege of seeing their bikery, I am happy to say that the new website
reflects the care, attention and detail that goes into each bike.”

“To build a great website, you need a great client. Stephen has been great to work with and
it’s an honour to be part of the NorthRoad journey.”

BrandBuildr announces 135.36% sales growth in past three years

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North-West based company BrandBuildr ranks as 15th in The Sunday Times 100 fastest growing private companies
Sales last year reached £17.6 million
BrandBuildr is the parent company of three brands; Honu, Circulr and CRAFTD London
BrandBuildr, the business consultancy and group, has been recognised for its fast growth and expertise in building startups into successful companies as its named 15th in The Sunday Times Top 100 fastest growing private companies.

The business, founded in 2018 by entrepreneurs Danny and Amy Buck, has gone from strength to strength with the pandemic proving to accelerate the success and growth of three of its core brands; Craftd, Circulr and Honu. As a business its CAGR (compound Annual Growth Rate) is 135.4% for the past three years with the latest sales figures reaching an impressive total of £17.6 million across all three brands.

Honu is an ethical jewellery company with eco-credentials whilst Circulr is a direct to consumer e-commerce business retailer designer style sunglasses. The third business in the BrandBuildr family is CRAFTD London, which has seen huge growth since it was founded in 2019.

CRAFTD, started in 2019 by Danny Buck alongside business partner Alex Cannon, is a global mens jewellery brand that has been at the forefront of trends and seen favour from the likes of Connor McGregor and entrepreneur and Dragon’s Den mogul Stephen Bartlett. As a business, it hit the ground running with sales of £1.6 million in its first year and £11.4 million the following year with a pre-tax profit of £4.7 million.

Danny Buck, founder of BrandBuildr, commented: “It was a good one for BrandBuildr, and for our three core brands as well as the other retailers and startups we provide consultancy and expertise to. We liken ourselves to a mini version of The Hut Group, but that doesn’t mean we’re small in terms of sales or revenue. Our figures speak for themselves, and we’re not stopping there as we will push to see our sales exceed £20million for the next financial year.

“Being recognised as one of The Sunday Times top 100 companies is a great accolade for us, and recognises our growth and how far we’ve come since we began in 2018. We’re also pleased to see other North West companies climbing in the list too, and to see that retail and e-commerce continues to thrive and see substantial sales and revenue. For us, we have three great brands performing well and we can’t wait to see them continue to grow.

“Who knows, maybe next year we can push up to be in the top 10 companies in the list!”

SAMBRO APPOINTS NEW CHIEF FINANCIAL OFFICER

Ben Armstrong joins to help the company reach its target of £70m turnover in the coming two years

The board of Sambro Ltd is pleased to announce the appointment of Ben Armstrong as Chief Financial Officer.

Ben joins Sambro with over 20 years’ experience in finance, alongside a proven track record of success in implementing strategic developments within the FMCG and retail industries.

With a background in private-equity and other investor backed businesses, Ben has extensive international experience, with strong technical and commercial skills across FMCG and retail brands, including EV Cargo and KidKraft Toys & Furniture.

A Chartered Accountant and an MBA holder, Ben brings a wealth of experience in maintaining strong cash margins, working capital management, alongside a proven record in supporting commercial strategy development.

At Sambro, Ben will work alongside Paul Blackaby (CEO) to drive forward the firm’s impressive growth plans which include a projected £70m turnover by 2023.

Ben said: “Sambro is an outstanding company with a strong portfolio of toy brands and own brand products and I’m excited to join the organisation at this significant time in its ongoing growth. I look forward to working with Paul and the leadership team at Sambro to drive growth and ensure its continued success”.

As a leading global supplier for licenced, as well as own-brand toys, Sambro works with multiple properties and licensors, who trust and liaise closely with Sambro to develop licensed toy ranges. These brands include: Disney, Paramount, Mattel, Hasbro, Cosatto®, plus licensing agencies such as Bulldog Licensing.

The range of products under these brands is far-reaching and includes household names such as: Barbie, Paw Patrol, Peppa Pig, Disney Princess, and Care Bears™. With innovative products such as Puzzle Palz™, Felties™, plus others, Sambro’s innovative products span the categories of: Soft Toys, Creative Play, Novelties, Stationery and Outdoor. In 2022, Sambro will distribute over 8m units of character plush toys.

Paul Blackaby, CEO at Sambro, said: “Ben is a world-class CFO with a proven track record of driving operational performance and growth across global consumer-facing organisations. His leadership and financial expertise will benefit Sambro as we continue to grow, and I look forward to working with him as we embark on the next stage of our journey.”

BGN helps position Growth Kitchen for expansion with new brand identity

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BGN – the Manchester-based brand-led design and digital agency – has created and launched a raft of new marketing collateral for food-tech startup, Growth Kitchen as it continues with its controlled growth strategy. The agency won the project following a competitive pitch earlier this year. It has delivered a new visual identity, website, investor deck, a suite of videos, as well as key social assets.

Growth Kitchen currently operates a smart, satellite kitchen network in London for forward-thinking restaurants that want to prioritise their delivery operations into strategic locations which complement their existing brick-and-mortar business. It does this by providing premium delivery kitchens and technology to help top food brands confidently scale and effectively operate across high-volume delivery locations.

The business, founded by Tom Gatz and Máté Kun in January 2021, which has backing from a group of strategic investors led by PactVC, including senior food tech leaders from Deliveroo and HelloFresh, has become a trusted partner of leading restaurant brands, such as Tortilla, The Athenian, Popeyes and Kricket.

The core aim of the project was to position Growth Kitchen as the number one choice for ambitious restaurant brands focused on growth. A core element of the work has been to communicate Growth Kitchen’s standout data-led approach.

The BGN team has centered the creative around the jagged edged tickets that kitchen staff receive for food delivery orders. It has been used as the basis for the new bespoke identity which has been implemented across the brand.

The new website also uses the ‘ticket’ creative as a central theme and it now showcases some of the food brands that Growth Kitchen works with, including Tortilla, The Athenian and Kricket. It also has clear calls to action for potential partners as well detailed company history, testimonials, location and news sections.

David Newton – Creative Director at BGN – said: “Growth Kitchen is an amazing organisation that is set for continued expansion over the next couple of years. We are confident the new brand will add a competitive edge and will deliver commercially. As a business, we always challenge the way our tech clients present themselves and this project was no different. Growth Kitchen’s new brand identity is symbolic of the change we impart on our partners.”

Máté Kun, Co-founder at Growth Kitchen – commented: “BGN has done a fantastic job in helping position us for our next phase of investment and expansion. The team has delivered an engaging visually identity that is underpinned by a strong message centered around how we add value and help our partners achieve their goals.”

Manchester’s Rainy City Agency to Exceed £1M Turnover

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Manchester’s Rainy City Agency, the UK’s only female-led Shopify Plus Partner, has announced a record performance for 2022 and is on track to exceed £1m turnover for the first time.

Founded and led by Rebecca Worsley, the web design agency specialises in providing creative, high-performing websites for the health and beauty sector. Since its establishment in 2017 the agency has seen consistent growth and is still yet to witness an annual loss in turnover.

Speaking on the agency’s impressive track record, founder and MD Rebecca Worsley commented: “Last year we turned over £630k, which was double the turnover from 2020, and are on track to hit the £1m mark for 2022. This is all organic growth, and we’re yet to actually use any form of fundraising.”

Past projects have included full website redesigns and replatforming over to Shopify from other content management systems. The Rainy City Agency, whose name is a fun nod to Manchester’s weather, exclusively stands as the UK’s only female-led Shopify Plus Partner agency and is aiming to diversify the male-dominated tech industry.

Commenting upon women in tech, Worsley added: “I am really passionate about bringing more women into tech – it’s a fantastic industry and needs to attract more female talent. We’re going to be putting a heavy focus on women in tech [as] our industry is very male dominated.”

This impressive feat comes as the agency, made up of only 18 members of staff, is also shortlisted for continent-wide eCommerce awards. Last month, the agency was thrilled to discover it had been shortlisted for the European eCommerce Awards in the “Beauty, Health & Wellbeing eCommerce Website of the Year” category. The winner of this award is expected to be announced in Barcelona in Autumn.

To furtherly support the agency’s growth plans, there are also ambitions to lead and host industry events across the region. The first of these is to be the ‘Shopify Meetup’ in Manchester City Centre later this year, which will feature a discussion panel offering industry insights as well as an opportunity for networking.

On this upcoming event, Rebecca added: “There’s a lot of great talent and tech in the city, but we don’t have a big presence for Shopify and its merchants and that’s something we’re going to change. We’re hoping this is just the start for us and these events will really help us create a name for ourselves in the North West and achieve our financial ambitions this year.”

LSH Auto extends support for Macclesfield FC

LSH Auto and its local dealership Mercedes-Benz of Macclesfield, will again be the ‘Official Van & Car Supplier’ to Macclesfield FC for the coming 2022-23 season.

Over the past 12 months, the two dedicated Mercedes-Benz Vito Tourer Vans that LSH Auto supplied to the Club have been used for over 250 journeys. The vehicles have been used for over 100 away fixtures, ranging from Macclesfield’s junior academy & BTEC students to the men’s and women’s first-teams.

In addition, a range of vehicles have been used by staff for events and meetings, from the Mercedes-Benz A-Class to the all-new Mercedes-Benz EQC.

In October, LSH Auto donated a tiny electric car for match ball carriers to use at Macclesfield FC home fixtures. The Mercedes AMG G63 12V kids’ electric car was a present to mark the club’s one year anniversary and has been a big hit with its match ball carriers who now travel onto the pitch in style.

Martyn Webb, Managing Director of LSH Auto, said: “We’re looking forward to continuing to support our local club. Our partnership with Macclesfield FC has been going from strength to strength over the past 18 months and so has the Club’s success. The Men’s First Team won the NWCFL by fifteen points and were promoted, the Women’s First Team were league champions, membership of the Club’s Academy has exceeded 600 male and female players and the Under 16s team won the league championship, the Cheshire County Cup, the Primary Cup and the Manchester FC County Cup.

“From transporting equipment for grassroots training and community events, right through to transporting the first team players, we’re really pleased that our Mercedes-Benz vehicles are supporting the growth and success of the club.”

As a key sponsor, LSH Auto will also have its logo featured on the arm of the new Macclesfield FC kit and a number of advertising boards around the ground.

Macclesfield FC’s Director of Football, Robbie Savage said: “I’m delighted to be renewing our partnership with LSH Auto for the season ahead. They are the main transport provider for the club and it’s great to have them on-board.”

With Mercedes-Benz dealerships in the North West and the Midlands, LSH Auto offers all-new models from the Mercedes-Benz and smart car collection, premium approved used vehicles and exceptional aftersales services including maintenance, repairs, servicing, parts and accessories.

GO-AHEAD FOR PARADISE MEWS SCHEME

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Victor, the development arm of Salford-based MC Construction, has gained planning
approval for its first scheme – four modern mews houses in a cobbled courtyard in
the emerging Piccadilly East neighbourhood of Manchester city centre.
The proposals, which have received the green light from Manchester City Council’s
planning and highways committee, are for four-storey townhouses on Ducie Street
with designs by architects Corstorphine & Wright. Paul Butler Associates acted as
planning consultants.
The houses will be constructed on land which is presently a car park and lies at the
south east corner of Paradise Wharf, next to ‘The Stables,’ a converted Grade II
listed commercial block wholly owned by Victor. The southern elevation, which will
be the rear of the properties, will overlook the Ashton Canal.
With three bedrooms, open-plan living spaces, roof terraces, large recessed
balconies and integrated garage, cycle and storage areas, the homes are designed
to appeal to families seeking the convenience of the city centre from a sustainable
location, close to transport links.
The development will be called Paradise Mews and, to blend with the heritage
surroundings, the houses will be built mainly from red brick with small, recessed pop-
ups in glazed cladding providing access to the roof terraces.
The provision of significantly sized homes will add to the mix of housing provision in
an area set to experience significant activity. The recently-completed Oxygen Tower
sits on nearby Store Street, where plans have been approved for Clarion Housing
Group and H20 Urban to deliver 66 apartments for shared ownership and for
developer M1 Piccadilly to build a luxury gold residential tower.
McCauls’ Laystall Street scheme will deliver 89 discounted homes along with 8,000
sq ft of workspace. The council has also granted permission for a three-year period
for a mixed-use development with retail, office and leisure facilities, including a
beer hall and night market, at the former Presbar Diecastings site next door to
Paradise Wharf.
Mike Purcell, a director of MC Construction and Victor’s development director, said:
“We have been securing brownfield sites in close proximity to transport hubs for
several years and are pleased to have received consent for our first Victor
development.

“MC Construction will act as main contractor for the scheme, which utilises our in-
house resource and ensures we oversee the development throughout the
construction phase.
“Since purchasing the site in 2018 from architect Ian Finlay, we have seen strong
investment and development in Ancoats and, more recently, in the immediate
vicinity. We are delighted to build on Ian’s work which commenced in the 1980s
when he showed both foresight and courage in his restoration of The Stables.”
Ian Finlay said: “The designs present a set of stunning high-end homes in what is
fast-becoming a highly-desired location. We named the site Paradise Wharf at a time
when the area was anything but utopian and described as a twilight zone.
Witnessing the continued transformation of this part of Piccadilly is a long-held
aspiration.”
David Lowe, managing director of MC Construction, said: “The city centre is currently
dominated by a multitude of high-rise apartments and very few houses, a gap we are
helping to address, albeit in a modest way. This scheme will provide much-needed
family homes in the city centre.”
Work is due to start in early 2023 with practical completion expected approximately
12 months later.

New look Altrincham Leisure Centre gets the go ahead

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Exciting multi-million pound plans to completely transform Altrincham Leisure Centre
into a fabulous state-of-the-art facility have been approved by councillors.

Trafford Council’s Executive has given the green light to plans for the large scale
refurbishment of the popular facility – branded move Altrincham – on Oakfield Road in
the town centre.

The centre will now benefit from a 25m swimming pool, a 20m learner pool, a pool pod
to improve accessibility, a combined lobby area with pool viewing and café, a wet village
change, an inclusive changing places toilet and a health and wellbeing spa facility. There
will also be a wellness assessment room, an enlarged fitness suite, fitness changing and
dry change areas, two flexible studio spaces, an immersive indoor cycle studio, a four-
court sports hall and storage, a gymnastics hub and staff rooms and offices.
The new mix of facilities at Altrincham Leisure Centre has been developed with support
from Sport England to deliver long-term sustainable leisure provision that gives the best
health and wellbeing outcomes for residents – a long term commitment to the local
community from Trafford Council.

The designs also include the replacement of the fossil fuel (gas) heating system with Air
Sourced Heat Pumps and Solar Panels, which are significantly more sustainable options
than the existing systems, and support Trafford Council’s carbon neutral action plan. A
large scale online consultation event was held with residents in January this year – and a
total of 576 people responded to the consultation and were largely in favour.

The investment supports the Council’s strategy and commitment to get more people
moving more often, helping improve health and wellbeing, and is part of its Physical
Activity Strategy, ‘Trafford Moving’.  It forms part of a borough-wide long-term strategy
to support the health and wellbeing of local residents through access to affordable,
sustainable, accessible and exciting, modern leisure facilities. It follows the
redevelopment of move Urmston in March 2020, and will see further refurbishments
carried out on a phased arrangement, with Altrincham Leisure Centre earmarked as the
first to be transformed followed by both Stretford and Sale.
 
Jo Cherrett is CEO of Trafford Leisure, a community interest company wholly owned by
Trafford Council, which manages leisure in Trafford on behalf of Trafford Council, using

any profits and assets for community benefit.  She says: “We are ecstatic to finally get
the green light from Trafford Council on the full refurbishment of Altrincham Leisure
Centre. We know it has been a long time coming, and we can’t wait to breathe life back
into the building, future proofing it for future generations. However, we want to
reassure customers that during the temporary closure there be access to alternative
local options for physical activity and sport, so that clubs, lessons, memberships and
activities can continue wherever possible.
 
“This refurbishment isn’t simply a lick of paint, it’s a multi-million-pound investment,
bringing modern leisure facilities to the people of Altrincham. The local community in
and around Altrincham are passionate about their town and have an overwhelming
desire to see their community thrive. When we re-open our doors, the modern, fit-for-
purpose leisure venue will be an inspiring space to help local residents with every aspect
of their wellbeing. It will become the second site Trafford Leisure will open under the
new brand name, move.
 
“move Altrincham, with its new extension, will offer more than 5,500 square metres of
sport and leisure activities to help Trafford Leisure achieve its vision of becoming the
most active place in England. The refurbishment will include the replacement of the fossil
fuel (gas) heating system with Air Sourced Heat Pumps and Solar Panels, which are
significantly more sustainable options than the existing systems and support Trafford
Council’s action plan to be Carbon Neutral by 2038. When move Altrincham opens, the
facilities, services and our team of wellbeing experts can help you move to more every
day. Together, let’s get Trafford moving more. move Altrincham will showcase that there
really is opportunity for physical activity for everyone.”
 
Trafford Council Leader, Cllr Andrew Western, said: “This is fantastic news for the people
of Altrincham and the surrounding areas. Health and wellbeing is of major importance to
Trafford Council and I am delighted that we will now be able to completely transform
Altrincham Leisure Centre into an amazing 21 st  century facility for everyone to enjoy.
 
“This centre will be truly inspirational – like our move Urmston site – and I for one can’t
wait for the work to be completed. We are investing millions of pounds into this project
as we believe that is the right thing to do to ensure residents are given top-class
facilities to ensure they can improve their health, fitness and wellbeing. Thank you to the
Executive for supporting these truly exciting plans.”
 

The proposals are subject to further consultation and securing planning permission which
is expected to be submitted in Autumn 2022.

The centre will be closed over Christmas 2022 to prepare for the work being carried out
in January 2023. The full refurbishment of Altrincham Leisure Centre is estimated to take
up to 18 months.

Praetura Commercial Finance supports Cheshire-based Egertons’ growth with £5.3m funding facility

Praetura Commercial Finance has provided £5.3m of funding to support Egertons, one of the UK’s leading vehicle rescue and recovery operators, to enable their growth plans across the UK.

Based in Mobberley, Cheshire, Egertons is one of the UK’s leading vehicle rescue and recovery operators, with over 400 vehicles and 26 sites across the UK. The business supports a diverse range of clients including SMEs, blue-chip businesses and large public sector organisations with roadside repair and breakdown recovery.

Egertons – which was founded in 1962 – delivers its rescue and recovery services through three main trading companies: Egertons, the Mansfield group and EFM.

As demand for its services grew, Egertons reached out to its professional partners to re-examine its working capital provision. The business chose to partner with Praetura Commercial Finance due to its reputation as an entrepreneurial finance provider.

Within 24 hours, the team had been to visit Egertons to understand the businesses sales cycle and logistical model. The ‘time to cash’ from first introduction was just two weeks. A noticeably different approach to conventional lenders.

Les Brooke, finance director at Egertons, said: “The facility offered by Praetura Commercial Finance has been an excellent solution to enable us to fund the growth of the group. They spent time to gain a real commercial understanding of our business and delivered on the terms they offered at speed. It makes a real difference when we can speak directly to decision makers.”

Stuart Bates, commercial director at Praetura Commercial Finance, added: “We want to be the finance partner of choice for ambitious and entrepreneurial UK SMEs. In the current climate, we’re working with great businesses like Egertons to help them to remain adaptable and reactive to the current challenges of the UK economy. It was great to work with Les and the team on this transaction, and we look forward to supporting them in the future.”

Praetura Commercial Finance is part of the Praetura Group, a specialist equity and debt funding business aimed at providing an alternative to more rigid institutional lenders. Founded in 2011, the group posted record figures in 2021 and increased its total loan book to over £200m.

According to the recent Experian M&A Review, Praetura Commercial Finance was the North West’s leading debt provider in 2021.

Damian McGann at Funding Friends Ltd provided debt advisory advice to Egertons.

Talos360 builds on impressive growth with hire of Chief Marketing Officer

Talos360 builds on impressive growth with hire of Chief Marketing Officer

Rob Townsend joins high growth recruitment tech brand to accelerate brand awareness

Greater Manchester, England 27 July 2022 – Talos360, an award-winning leading provider of intelligent talent technology solutions, has announced a further appointment to its senior leadership team with the hire of Rob Townsend as Chief Marketing Officer (CMO). Previously CMO at Shield Safety & Riskproof, Rob brings over 30 years’ experience in Marketing from leading brands across the UK.

Having reported over 50% revenue increase for 2021, representing a record-breaking year for the North West based firm, the hire underlines the business’ commitment to its significant growth plans as it continues to scale. The appointment brings in a strategic and operational senior executive with a proven track record for growing B2B tech brands by bringing value propositions to life and driving sustained pipeline growth particularly for its software revenue.

This C-level hire follows the appointment of Head of People and Chief Revenue Officer earlier this year and represents the company’s rapid recruitment strategy, with increased headcount of 15% in the first 6 months of 2022 alone.

Rob Townsend commented “Talos360 already has had an impressive growth trajectory over the last few years. With my experience of building performance marketing infrastructures, increasing conversion and growth through fresh initiatives, I am confident we can surpass the targets we have set for ourselves in 2022 and beyond.”

The business recently hosted round table panel discussion at KPMG’s Headquarters in Manchester with some of the region’s thought leaders in recruitment including KPMG, TalkTalk, Summize and App Learn to discuss the findings from its Great Renegotiation research report looking into the recruitment challenges facing organisations in today’s market.

Janette Martin, CEO at Talos360 said “We have had a stellar start to 2022 and we are on track to hit our growth targets having just won two national TIARA Tech Talent Awards. Rob’s appointment strongly demonstrates that we are committed to our ongoing growth while using his energy, passion and drive to build upon our winning performance culture.”