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Manchester digital marketing & SEO agency Dark Horse scores new client wins

Marketing

Sam Allcock

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22/06/2023

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Manchester digital marketing & SEO agency Dark Horse scores new client wins

Digital marketing agency Dark Horse has secured a trio of new clients.

Its latest client wins include Khyam, Career Navig8r and Talos360.

The Manchester-based digital marketing & SEO agency will work with its new clients on launching a full organic search strategy, making use of Content Marketing, Digital PR and Technical SEO to drive natural growth.

Khyam is an award-winning UK outdoor brand and has been a master of camping innovation for over 30 years, including the world’s fastest erecting drive-away awnings and tents on the market.

Career Navig8r is the first dedicated mentoring platform focused on job-role specific career guidance and development. It allows you to browse expert mentor profiles, find the right person who’s excelled in a job similar to your own, and even become a mentor yourself.

Talos360 is a market leader in talent software as a service solution and online recruitment media that offers businesses in the UK a better way to attract, engage and retain the best teams to survive and grow.

Dark Horse’s Managing Director, John Keating, explains: “It’s been another great start to the year for us and we feel that we’ve been able to broaden our Dark Horse Difference in digital capabilities to a wide range of companies in Manchester, across the Northwest and throughout the UK.”

“All three of the new clients are focused on super-charged growth through digital and we know that we can help them achieve their ambitions online. If it isn’t money in the clients’ pocket, it shouldn’t count.”

Dark Horse recently rebranded with a new website and brand identity as it bolsters its reputation for continuing to push boundaries in digital marketing.

If you’re looking for an agency that speaks the truth; is brutally honest and relentless then leading digital marketing agency Dark Horse is for you.

It works with brands that are bold, willing to challenge the status quo and looking for innovative ways to take on the giants in their market.

Unlocking the Opportunities of Gen Z Marketing Strategies

Blog

Danielle Trigg

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22/06/2023

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Unlocking the Opportunities of Gen Z Marketing Strategies

Generation Z, Zoomers or Gen-Z refers to individuals born after 1996. As the first true digital natives of our time, they are the most tech-savvy and socially conscious demographic yet. A generation that’s rapidly growing in size and influence, Gen Z is expected to make up a substantial portion of global consumers by 2021. With such a large and impactful consumer base, marketers must pay attention to the unique characteristics of Generation Z if they want to reach this key demographic successfully.

Understand the Gen Z Mindset

Understanding Generation Z’s unique mindset is essential for a successful Gen Z marketing plan. This generation’s focus on social consciousness, diversity, and sustainability are all areas to consider as you create your messaging. Additionally, Zoomers have grown up in an ever-changing digital world and understand how quickly information can become outdated or irrelevant. It means they often value newness and innovation, so staying on top of trends is essential when creating content for Gen Z audiences.

Connect With Gen Z On Their Terms

Gen Zers are highly discriminating regarding the brands they support, as this generation places a high value on authenticity and purpose-driven messaging. To successfully connect with Gen Z, marketers must demonstrate their brand’s values and create content that speaks to the generation’s interests. Gen Zers are more likely to join brands through social media than traditional marketing methods, so consider appointing a dedicated team member to oversee your digital presence.

Embrace Technology & Innovation

Gen Zers have grown up surrounded by technology and expect brands to utilise the latest technologies in their messaging. It includes incorporating augmented reality, virtual reality, artificial intelligence, and live streaming experiences into your content strategy. Developing an app or website seamlessly operating across various devices is also important for this tech-savvy generation.

Involve Gen Zers In Your Plan

Rather than simply broadcasting your message to a generation, involving Gen Z audiences in marketing is essential for success. It could mean creating user-generated content campaigns, launching influencer marketing initiatives, or inviting Gen Zers to test out products before they’re released. By including Gen Z in your plan, you’ll be more likely to reach the right people and create a lasting connection with them. Gen Zers are actually more likely to join brands through social media content than traditional marketing methods, so consider appointing a dedicated team member to oversee your digital presence.

Focus On Education & Careers

Generation Z is a highly motivated and driven group that wants to build their knowledge and skills. As such, brands should focus on helping Gen Zers reach their goals. It could mean inviting them to job shadowing programs or offering internships or apprenticeships. Additionally, providing educational resources related to college preparation, career paths, scholarships, and more can benefit both brands and Gen Zers.

Take A Stand On Social Issues

Gen Zers are extremely aware of the world around them and care deeply about social issues. As such, many brands have been taking a stand and using their platform to create positive change. Whether you’re discussing environmental protection or advocating for LGBTQ+ rights, speaking up about important topics can help to strengthen your relationships with Generation Z audiences.

Generation Z is a diverse and tech-savvy group that has the potential to shape our future. To best reach Gen Zers, brands must consider their values and focus on creating an authentic connection with them. From using cutting-edge technology to supporting social causes, there are plenty of ways to ensure your message resonates with this powerful generation.

Exclusive No Deposit Bonuses Website Launches, Allowing Anyone to Play

Casinos

Sam Allcock

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22/06/2023

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Exclusive No Deposit Bonuses Website Launches, Allowing Anyone to Play

NoDepositCasino.guide, a newly launched website, offers players the opportunity to claim one or more no deposit bonuses and play without having to make a deposit.

Positioning itself as the go-to expert for finding, evaluating, and listing offers, NoDepositCasino.guide ensures that every bonus featured on the site is readily available for players to claim.

The website’s dedicated team continuously scours the web for the latest offers and negotiates exclusive deals with carefully selected partners, guaranteeing that customers have access to the best available bonuses.

Claire Mattfield, the editor-in-chief at NoDepositCasino, highlights the advantages of playing at a no deposit casino, emphasizing that players can trial different casinos and discover their preferences.

“These casinos are 100% free to play at; all you need to do is claim one of the bonuses on offer. Remember that while the games are enjoyable, there’s also a chance to win real money,” says Claire.

Players have the opportunity to withdraw a portion of their winnings as long as they meet the specified terms and conditions. NoDepositCasino.guide not only offers an extensive selection of free spins no deposit offers but also provides comprehensive information about no deposit offers, free spins, and related topics, including which casinos offer the largest bonuses.

The website takes pride in its inclusivity, allowing players from various countries such as the South Africa, USA, United Kingdom, Australia or Canada to participate.

To cater to each country, the website has been tailored accordingly, ensuring that players only see live and available offers specific to their jurisdiction on a daily basis.

Claire further emphasizes the website’s commitment to inclusivity, stating, “Here at NoDepositCasino.guide, we do not discriminate based on your location. Our objective is to ensure that no matter where you are, you can claim one or more of our bonuses. Our lists are updated daily to ensure you can claim any bonus you find. Additionally, our pages are geo-targeted to show you only bonuses that are claimable in your jurisdiction.”

For those interested in exploring the offerings, country-specific pages can be accessed by clicking on the respective country’s flag on the website or visiting the dedicated pages for South Africa, USA, United Kingdom, Australia, or Canada.

To provide clarity, the article concludes by presenting ten key points about no deposit online casinos, including details about bonus types, game restrictions, wagering requirements, and withdrawal limits.

TLC Worldwide UK and Aldi Partner to Launch “Get a Taste for Sport” Summer Campaign

Marketing

Sam Allcock

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22/06/2023

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TLC Worldwide UK and Aldi Partner to Launch “Get a Taste for Sport” Summer Campaign

TLC Worldwide UK is delighted to announce the launch of its exciting summer campaign in collaboration with Aldi, offering free sports lessons to children nationwide.

The “Get a Taste for Sport” campaign aims to inspire children to explore a new sport this summer, with a selection of over 50 different sports delivered by TLC Worldwide UK’s National Sports Network.

Running from 19th June 2023 until 31st July 2023, the campaign is live in Aldi stores across England, Scotland, and Wales. Customers will be rewarded when they spend over £30 in-store, with the opportunity to claim a complimentary sports session for their child at one of the many venues within TLC Worldwide’s National Sports Network. From skating and dancing to tennis, martial arts, water sports, and more, TLC Worldwide UK offers a diverse range of accessible sports to cater to every child’s interests.

“At TLC Worldwide, we believe in the transformative power of sports to foster growth, character-building, and unforgettable experiences for children,” said John Pearson, Managing Director at TLC Worldwide UK. “Through our partnership with Aldi, we are thrilled to provide children with the chance to discover their passion for sports through free lessons. Our goal is to inspire and motivate them to lead active and healthy lives.”

Participating in this exciting campaign is simple. Customers only need to spend £30 in any Aldi store to receive a voucher with instructions on how to claim their free kids sports lesson via the campaign website. Full campaign details and terms and conditions can be found at freesportssessions.aldi.co.uk/terms.

To amplify the campaign’s reach, TLC enlisted the support of influencers to endorse the messaging and contribute to its promotion. Additionally, TLC collaborated with sports associations and their ambassadors to enhance the campaign’s visibility. All promotional content related to the campaign can be discovered by using the hashtag #tasteforsport.

TLC Worldwide and Aldi are committed to promoting the benefits of physical activity and nurturing a love for sports among children. By offering free sports lessons, the campaign aims to make sports more accessible, enabling children to explore new interests and develop valuable skills.

This is Beauty Revolutionises Beauty Retail with Sustainable Re-commerce Platform

Lifestyle and Wellbeing

Sam Allcock

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22/06/2023

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This is Beauty Revolutionises Beauty Retail with Sustainable Re-commerce Platform

This is Beauty Limited, a pioneering e-commerce retailer, has announced the launch of its website, http://www.thisisbeauty.com, offering a sustainable solution for beauty shopping.

With a passionate team dedicated to making a positive impact in the beauty industry, This is Beauty is taking proactive steps to address the growing concern of unnecessary waste. Their mission is to keep imperfectly perfect products in circulation, fostering a more sustainable approach to beauty consumption.

Having established a successful presence on third-party marketplaces and opened physical locations in the UK and USA, This is Beauty has now introduced its own e-commerce platform and social media community to cater to their expanding direct-to-consumer (D2C) customer base.

This is Beauty collaborates with leading retailers and brands to provide an alternative pathway for products that may have suffered damage during the supply chain. Customers shopping with This is Beauty may come across items with missing lids, containers showing signs of damage, or products with minor leaks. However, the contents of these products remain untouched and are in perfect condition for use. Each product undergoes meticulous checks before being made available for sale.

Ian Pearson, CEO and founder of This is Beauty, stated, “We acknowledge the prevalent waste issue in the beauty industry, as it is inevitable that some products will sustain damage during their journey through the supply chain. Over the past few years, we have refined our processes in preparation for scaling. Our objective is simple: to provide retailers and brands with a credible channel for their damaged inventory, resulting in reduced waste and increased availability of beauty products for conscious shoppers.”

By offering a sustainable re-commerce platform, This is Beauty aims to revolutionize beauty retail, creating a more environmentally conscious and responsible approach to beauty shopping. Visit http://www.thisisbeauty.com to explore their range of products and join the conscious beauty movement.

Growing Demand for Decorative Wreaths Expected to Propel Market Value to £1.2 Billion by 2030

Homes & Interiors

Sam Allcock

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22/06/2023

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Growing Demand for Decorative Wreaths Expected to Propel Market Value to £1.2 Billion by 2030

The global market for decorative wreaths is anticipated to experience a compound annual growth rate (CAGR) of 4.5% from 2022 to 2030, reaching a market value of £1.2 billion by the end of the forecast period. The increasing demand for both fresh and artificial decorative wreaths, driven by consumers’ focus on durability, reusable components, and natural products, is contributing to this growth.

While the International Monetary Fund predicts a challenging recovery for the global economy, certain sectors are demonstrating resilience and dynamic growth rates. One such sector is the global decorative wreaths market.

According to Industry Growth Insight, the demand from both commercial and personal customers is propelling the expansion of the decorative wreaths market. The market is projected to attain a value of £1.2 billion by 2030, with a CAGR of 4.5% from 2022 to 2030. Additionally, research conducted by Data Intelo estimates that the global market value for decorative wreaths will more than double between 2023 and 2030.

The wreaths market is often divided into fresh and artificial products, with further segmentation based on shapes (round or square), event-focused wreaths, and seasonal wreaths. Wreaths.co.uk, a leading provider serving all these segments, highlights a growing demand for DIY wreath-making kits.

Tom Yates, Director of TYSR Limited, the parent company of Wreaths.co.uk, remarks, “There is a rising demand for decorative wreaths in the UK and across the globe. Our customers seek wreaths for various occasions, ranging from weddings and funerals to Halloween, Easter, and Christmas, as well as for different seasons.

“Moreover, many consumers are embracing the opportunity to create their own wreaths. It provides a delightful and mindful activity, immersing individuals in the fragrance of flowers and the art of wreath-making, while resulting in a stunning decoration for their homes.”

North America, Europe, and the Asia Pacific are identified by Industry Growth Insight as the regions where decorative wreaths are particularly popular, followed by markets in Latin America, the Middle East, and Africa. The research company notes that wreaths are gaining consumer appreciation not only for their aesthetic appeal but also for their durability.

Tom Yates of Wreaths.co.uk agrees, stating, “Many consumers are shifting away from the throwaway culture and seeking longer-lasting, natural, and durable products. Wreaths perfectly fit these criteria, with fresh wreaths lasting up to eight weeks and artificial ones enduring for years. With fresh wreaths, the wire framework can be reused for years by simply changing the foliage to suit the season, event, or mood.”

Given their longevity, especially artificial wreaths, timeless elegance is of paramount importance. This is why the floral designers at Wreaths.co.uk meticulously craft each of their products with careful consideration to design.

Permutable AI Recognized as a Leader in AI-Driven Sustainability Solutions in the Financial Sector, Securing a Spot on the AI Fintech 100 List for the Second Consecutive Year

Finance

Sam Allcock

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22/06/2023

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Permutable AI Recognized as a Leader in AI-Driven Sustainability Solutions in the Financial Sector, Securing a Spot on the AI Fintech 100 List for the Second Consecutive Year

Permutable AI, a prominent provider of AI-powered solutions for the financial services industry, is delighted to announce its inclusion in the esteemed AI Fintech 100 list for the second consecutive year. Curated by FinTech Global, the AI Fintech 100 highlights the most innovative companies utilizing artificial intelligence to transform financial services on a global scale.

What distinguishes Permutable AI is not only its commitment to innovation in financial services but also its pioneering efforts in harnessing AI for sustainable practices within the industry.

While the potential of AI to revolutionise financial services is widely acknowledged, Permutable AI has taken a distinctive approach by integrating sustainability principles into its AI-driven solutions. By addressing environmental and social challenges, Permutable AI is at the forefront of driving responsible and sustainable finance.

Leveraging its cutting-edge AI technology, Permutable AI empowers financial institutions to embrace environmentally conscious practices, optimise resource allocation, reduce carbon footprints, and align with global sustainability objectives. The company’s groundbreaking solutions enable businesses to make informed decisions that prioritise long-term sustainability alongside financial success.

Permutable AI’s focus on sustainable finance has not only earned it acclaim for its technical expertise but also for its dedication to creating positive social and environmental impacts. By embedding sustainability into the core of financial operations, Permutable AI is spearheading the charge towards a greener and more socially responsible financial industry.

“We firmly believe that AI has the potential to drive positive change in the financial sector, and sustainability is an integral aspect of this transformation,” stated Wilson Chan, Founder & CEO of Permutable AI. “Being recognised in the AI Fintech 100 list for our sustainable initiatives is a testament to our commitment to reshaping the industry and fostering a more sustainable future.”

Permutable AI’s innovative approach to AI-driven sustainability is gaining recognition from industry leaders and stakeholders alike. With its inclusion in the AI Fintech 100 list, Permutable AI is poised to inspire other financial institutions to embrace sustainable practices and leverage AI as a catalyst for positive change.

To learn more about Permutable AI’s groundbreaking solutions and their dedication to sustainability, please visit their website at www.permutable.ai.

London’s Picnic Adventure with Chilli Chihuahua: A Summer Delight!

Sam Allcock

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22/06/2023

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Join Chilli Chihuahua, the ultimate influencer, and his adorable companion Sukhi as they embark on a whimsical picnic journey through the heart of London this summer!

Chilli, a true sun lover, embraces his Mexican heritage and celebrates his favorite time of the year with a series of themed picnics in London’s picturesque parks. Each picnic pays homage to the unique history and fame of these beloved outdoor spaces.

Their grand tour commences at the enchanting Hampstead Heath, once home to CS Lewis, the renowned author of Narnia. Channeling the spirit of this magical land, Chilli and Sukhi transform into characters from “The Lion, The Witch, and The Wardrobe.”

Continuing their adventure, Chilli visits Regent’s Park, where London Zoo resides. Playfully, a couple of pandas make a daring escape, relishing their freedom amidst the park’s lush surroundings.

The next stop on their itinerary is Kensington Gardens, nestled within Hyde Park. This royal retreat, forever associated with the beloved Princess Diana, sets the stage for an elegant outdoor dining experience fit for royalty. Chilli and Sukhi don bespoke outfits befitting a King and Queen.

Battersea Park follows, where Chilli indulges in birdwatching and butterfly spotting, immersing himself in the park’s abundant wildlife.

Last but certainly not least, the famous Richmond Park beckons with its sprawling landscapes and majestic deer colonies. Here, Chilli captures a tender moment shared by two deer as they wander away from the herd.

We invite you to join us in admiring the delightful photos from Chilli’s escapades. Follow Chilliwawa’s Instagram account to experience the full charm of this picnic adventure!

As we revel in the joys of summer, let’s not forget to keep our furry friends cool and comfortable. Here are some safety tips to ensure your dog’s well-being during hot days:

Always provide a bowl of cool water for your pup to stay hydrated.
Consider a cooling coat to help regulate their body temperature.
Ensure your pooch has access to shade for a respite from the sun.
Safe fruits like strawberries can be a refreshing treat and a great source of hydration.
Lastly, avoid taking walks during the hottest hours of the day to prevent overheating.

Merck Global Health Innovation Fund Unveils Expert Recommendations for Overcoming Funding Obstacles in the Digital Health Industry

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22/06/2023

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Merck Global Health Innovation Fund Unveils Expert Recommendations for Overcoming Funding Obstacles in the Digital Health Industry

Securing investment has become an uphill battle for privately held digital health companies amidst challenging conditions. Nevertheless, Merck Global Health Innovation Fund President, Bill Taranto, delivered a ray of hope to entrepreneurs at the prestigious Global Global Corporate Venturing Symposium. Taranto outlined five strategic actions that, if followed, can greatly enhance the chances of success for companies seeking funding in this demanding landscape.

In the first quarter of 2023, 10% of all corporate venture capital rounds raised by Europe-based companies were down rounds, which is the highest percentage since 2020, PitchBook data unveiled by Mr. Taranto showed. Over the same period, Europe-based companies raised $10.4 billion, which is far below the $29.5 billion raised in the first quarter of 2022 and the $22.3 billion raised in Q1 of 2021, according to an analysis by CB Insights.

“European startups in digital health and other sectors are navigating difficult times, but there are plenty of reasons to be optimistic, especially if you are a company that is willing to rewrite your playbook,” Mr. Taranto said. “Now is the time to deeply think about your strategy for this environment,” he added.

Companies with less than two years of cash on hand can increase their chances of weathering the current market turbulence, and can raise additional funding, by pursuing the following five courses of action:

1) Start with an Honest Appraisal of Where You Are. Companies must begin assessing in detail how every dollar spent helps to build shareholder value.

2) Get the Company in Fighting Shape. High-burn and long runways are not a winning approach in economic downturns. Limit spending to what helps the company reach important value inflection points.

3) Align Your Syndicate. Understand the interests of your existing investors and approach them early. Be clear about who has money to invest, who holds the power to make decisions and who is willing to invest today.

4) Consider all alternatives. Dilution won’t not kill a company, but running out of cash will. Raising a down round could ultimately help your company survive.

5) Embark with optimism. Market downturns have a way of weeding out inferior business plans and making strong companies stronger. Do whatever it takes to get stronger.

“Digital health still has a bright future ahead, and so do companies that follow these five courses of action,” explained Taranto. “Healthcare systems worldwide still need to expand access to care, improve capacity, lower costs, and improve health outcomes for patients. Digital health innovations are the way to accomplish these goals, and help us set even more ambitious new ones,” he added.

The MacIntyre Art Theory Unveiled: Exhibition Showcasing Ian MacIntyre’s Original Works

Sam Allcock

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22/06/2023

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Anticipation builds as the grand exhibition of Ian MacIntyre‘s extraordinary paintings and prints is set to take place at WASPS Patriothall Gallery in Stockbridge, Edinburgh. From the 12th of July, art enthusiasts can indulge in a week-long showcase of MacIntyre’s thought-provoking creations. Adding to the excitement, the opening evenings will feature a mesmerising fifteen-minute cantata composed by Max, the artist’s talented son. Accompanied by four singers and a pianist, this captivating performance will take place in the gallery, setting the tone for the exhibition. The cantata cleverly encapsulates the controversial theme of the show, drawing inspiration from MacIntyre’s essay titled “Ian MacIntyre’s Theory of Art: revealed in a brief conversation.”

The essay’s narrative unfolds in the near future, where Mickey, an old friend from art school, recognises Ian’s voice on the radio discussing the exhibition. Intrigued by the current state of art, which he finds perplexing and contradictory, Mickey seeks Ian’s perspective. Their lighthearted stroll through the streets of Edinburgh becomes a delightful recap of their personal art experiences and the evolution of art history. Amidst their banter, they delve into the significance of Primitive Art, their own artistic endeavors during primary and secondary school, the impact of post-Impressionism, and contemporary art since then.

Towards the end of their conversation, as they approach the Belford Road Gallery of Modern Art, Ian reveals a carefully curated list from his pocket. The list features approximately seventy-five artists spanning from 1890 to the present day, divided into three categories: A group (labelled “meaningful and abstract”), B group (“meaningful but not abstract – too realistic”), and C group (“abstract but not meaningful – too abstract”). Ian explains that every artist in the world falls into one of these groups, emphasising the significance of his A group as the most important and challenging to be part of. He introduces the concept of “Mother Art,” symbolising the guiding force that leads artists towards a strong, individual style—a theme recurring throughout the essay.

Ian’s theory proposes that the new and exceptional art, referred to as “own style” art, has been present all along, often overlooked during the Britart and conceptual art era. In contrast, groups B and C are considered alternative paths for artists who cannot achieve the standards set by group A. This perspective challenges conventional notions of artistic success, exploring the integrity and honesty that underlie great art.

The exhibition itself, showcasing MacIntyre’s distinctive “own style” art, alongside the mesmerising cantata composition and performance, promises to be a remarkable tour de force. The essay, serving as a radical and thought-provoking companion piece, presents an uncompromising analysis of what constitutes great art. With its bold predictions, the essay suggests that this exhibition will be remembered simply as “The MacIntyre Show.”

Mark your calendars for the opening on Wednesday, 12th July 2023 at 6.30 pm, running until Tuesday, 18th July 2023. The live cantata performances will captivate audiences on Wednesday, 12th July, and Thursday, 13th July at 7.00 pm, with free admission.

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