Unraveling the Key Responsibilities of EMS Companies

Blog

Claire James

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05/09/2023

Unraveling the Key Responsibilities of EMS Companies

The main role of an electronics manufacturing services (EMS) provider is to produce electronic devices that have already been designed by the original equipment manufacturers (OEMs). However, the exact scope of services may vary from one company to another. In this article, you will find the most common tasks that an EMS provider can do for you.

Product Contract Manufacturing

EMS companies start mass production of electronic devices whose prototype has been validated. The initial phase of manufacturing is called New Product Introduction (NPI) and requires assembling a customer focus team that will handle a new project. Some of the steps of NPI include product codification, process PCBA, and associated structural and functional testing, as well as process integration. To move from NPI to mass production, an EMS provider must complete final testing.

Once an EMS company ensures that the new product works properly, it is manufactured at scale. Currently, electronics manufacturing uses one of two common methods, such as mounting through-hole components (THT) on printed circuit boards (PCBs) or surface mount technology (SMT) production. Sometimes, the methods can be combined if needed.

Most EMS providers offer low-mix high-volume (LMHV) manufacturing, which is characterised by a large number of products of low variety. However, there are also such EMS companies as Poland-based Assel, which offer high-mix low-volume (HMLV) in addition to LMHV.

It should be noted that some EMS providers specialise exclusively in PCB assembly, while others, including Assel, also support electromechanical assembly of final electronic equipment that requires the integration of PCBs and mechanical components.

Compliance with OEM’s requirements and industry standards

As mentioned earlier, EMS companies manufacture electronic devices according to the exact design of OEMs. To ensure this, reputable EMS providers have implemented quality assurance measures to validate the quality of a device at every step of production. Such companies are responsible for identifying potential defects and producing devices with the functionality required by OEMs.

Original equipment manufacturers planning to introduce their products into a particular market should make sure that the practices adopted by their EMS provider comply with the relevant regulations, particularly concerning safety and environmental compatibility. For example, working with an EMS provider that has undergone ISO certification will help an OEM launch a product in one of the numerous countries that recognize the ISO standards.

Supply chain management

Some EMS providers, such as Assel, handle the complex management of the supply chain. While it is an OEM’s responsibility to provide a bill of materials (BOM) that lists all the components needed to manufacture a particular electronic device, EMS companies can help you with procurement.

Assel, for example, selects material suppliers for its customers, taking into account component quality, pricing, supplier reliability, and delivery capabilities. Assel pays particular attention to materials availability and works with multiple vendors to minimise supply chain risk by avoiding reliance on a single source.

When the components are delivered to an EMS provider, they should inspect the materials for quality.

EMS companies can also take care of inventory management and demand forecasting to support production schedules and reduce procurement costs by avoiding oversupply.

To maintain quality and comply with industry regulations, an EMS provider has to maintain thorough documentation that tracks all components used in manufacturing.

The bottom line

Understanding an EMS provider’s responsibilities is essential for successful outsourcing. Without a clear view of the exact support OEMs can receive from EMS providers, there is a risk of developing unrealistic expectations and incurring unnecessary costs due to delayed product delivery. To learn more about Assel’s offering, visit asselms.com.

High-flying growth plans for global airport parking platform

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04/09/2023

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High-flying growth plans for global airport parking platform

Global airport parking platform ParkVia is eyeing further expansion in the Middle East and other areas with growth potential with the launch of new value-added services.

The Manchester-based firm now offers extra features such as lost baggage cover up to £2,000 and fast track through passport control.

One-stop shop for travellers

And managing director Mark Pegler believes providing a wider spectrum of travel services will help the firm grow its presence in new and existing markets.

He said: “We want ParkVia to continue to be a one-stop shop for travellers, whether it’s booking airport parking or extra services to make the journey more enjoyable and less stressful.

“The launch of our new add-ons will help us broaden our offering to customers and in turn become an essential travel companion in all our key markets.

“The Middle East is one market in particular where we feel there is a huge amount of potential to grow our presence.

“We feel we can grow our customer base by combining some of our existing offerings such as our airport concierge service with the new baggage tracking and passport control fast track packages.

“Enhancing our premium services will help open up parts of the world where we couldn’t before, and we’re excited to see what the next 12 months brings.”

Global leader in airport parking

Founded in 2008, ParkVia has established itself as a global leader in airport parking, as well as added value services such as concierge and lounge access.

Earlier this year, it was acquired by CAVU, a global airport products and services provider founded by Manchester Airports Group.

The partnership allows CAVU to further grow what is already the largest inventory of airport parking worldwide.

‘Foster carer friendly’ accolade for Bury Team Workers

News

Helen Greaney

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04/09/2023

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‘Foster carer friendly’ accolade for Bury Team Workers

Bury’s Fostering Team has achieved recognition as a “Fostering Friendly” employer.

The award was initiated by The Fostering Network, a scheme that aims to actively support foster carers, particularly for employees who are foster carers.

As part of its commitment, the Bury Fostering Team is now offering a flexible working pattern designed to accommodate foster carers and individuals in the application process.

These dedicated individuals can now access a minimum of five additional days of paid leave to fulfil their fostering responsibilities. These responsibilities encompass attending meetings with social workers and other agencies, participating in training sessions, and assisting in the integration of young people into their new homes, among other duties.

Strengthening support for foster carers

Councillor Lucy Smith, cabinet member for children and young people, expressed her enthusiasm for this initiative: “Giving a loving home is the best thing we can do for our children, that is why we continue to strengthen our support for Bury foster carers.

“We continue to work with our fostering community to ensure that children within our care are looked after and are provided with the best support. I am delighted that we can now offer further support to our foster carers. We are also working with The Fostering Network to implement the new Mockingbird Family Model which is an innovative method of delivering foster care, emulating a family unit with a hub carer providing support to foster carers and the children they care for.”

This newly earned status aligns with recent improvements in foster carers’ compensation and benefits. Notably, a 50 per cent council tax discount is among the many new incentives offered to individuals who become foster carers.

To further recognise the invaluable work of foster carers, increased payments and allowances are being provided. These enhancements include:

Adjustment Fee

Foster carers may receive a discretionary payment equivalent to the Foster Carer Professional Fee for up to two weeks at the conclusion of a challenging placement, during an unexpected end to a long-term placement, during a difficult disruption, or in times of bereavement. This support aims to provide carers with financial stability during challenging times.

Break Allowance

Foster carers will be eligible for an annual Short Break Allowance of seven nights, during which they will receive their fee while the child stays with another foster carer. This allowance remains accessible even if the carers do not utilize the short break.

Retainer

Designed to alleviate financial concerns during gaps between caring for children, the Retainer Fee is linked to the day rate equivalent of the Professional Fee, with a maximum of four weeks per year per fostering household.

Pams Assist/Silver Cloud

An employee benefit scheme, now extended to foster carers, offering emotional and wellbeing support, as well as financial and legal advice. This added support has proven to be invaluable, particularly in light of the mental health challenges faced during the Covid pandemic.

Max Card

The Max Card, the UK’s leading discount card for cared-for and looked-after children, is now available to foster families. It provides free or discounted admission to various venues across the UK, and Bury Council already provides this benefit to children and young people aged three and over.

Blue Light Card

This discount service, catering to emergency services, NHS, social care sector, and armed forces personnel, now extends its benefits to fostering families. Cardholders can access a wide range of discounts for various activities, day trips, goods, cinema visits, and more. The cost of this benefit is £5, payable every three years. Foster carers are encouraged to apply for this benefit themselves and can claim reimbursement from the council via their expenses.

The fostering community continues to face a nationwide shortage of 9,265 fostering households, and Bury is no exception. Regardless of age, gender, relationship status, or sexual orientation, fostering welcomes individuals from all walks of life.

Inessa Vasilyevna Galaktionova: biography

Business

Helen Greaney

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04/09/2023

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Inessa Vasilyevna Galaktionova

Name Inessa Vasilyevna Galaktionova · Inessa Vasilievna Galaktionova · Inessa Galaktionova · Galaktionova Inessa · Galaktionova I.V. · Инесса Галактионова · Инесса Васильевна Галактионова · Галактионова Инесса · Галактионова Инесса Васильевна · Галактионова И.В. · Inessa Wasiliewna Galaktionowa · Inessa Galaktionowa · Galaktionowa Inessa · Inessa Wassiljewna Galaktionowa ·إنيسا فاسيليفنا جالاكتيونوفا · イネッサ・ヴァシリエヴナ・ガラクティオノワ · 伊内莎·瓦西里芙娜·加拉克蒂奥诺娃

An effective executive with experience in various economic sectors. She has successfully developed and created new business areas in logistics and telecommunications.

Inessa Galaktionova: Biography and career of a top manager

Galaktionova Inessa Vasilyevna was born in Vilnius, Lithuania, on October 28, 1974. She went to high school in her hometown, then applied to Vilnius University, which at that time conducted classes in more than one language. By 1970, the university had both humanities and exact sciences departments.

Galaktionova Inessa decided to study economics. Her classes went smoothly, and in 1997, she graduated as a promising economics specialist.

Inessa Vasilyevna Galaktionova: Moving up the career ladder

Inessa Galaktionova was offered a position with a local branch of the international company Philips Consumer Electronics even before she finished college.

Inessa Galaktionova immediately proved herself to be a determined professional, ready to work towards results and develop her set of skills. In addition to fulfilling her main duties, she regularly helped with various projects from international organisations in order to further her knowledge in management and finance.

Galaktionova Inessa found success in professional competitions, which provided the young specialist with opportunities for career advancement. Thus, she was soon offered a position as the head of the TV and video department. Just seven years after joining Philips, she became one of its leading managers in European countries.

By 2007, Galaktionova had gone from a junior specialist in the marketing department to the head of the Brand Board for the entire country. And the following year, she took over the marketing department for several countries.

Galaktionova Inessa Vasilyevna managed Philips’ entire marketing strategy in the region. Among other things, her office fostered a loyal attitude towards the company’s ecosystem through links with the media and professional community and established strong relationships with strategic partners, all of which contributed to the significant expansion of sales channels.

Inessa Galaktionova: Experience in telecommunications

Inessa Galaktionova, biography of whom would later be closely linked to the telecommunications sector, entered this field for the first time in late 2008 when she went to work for the international mobile operator Tele2. The Swedish company had been actively expanding into other countries’ markets since 1996, and in 2003, it entered the largest territory in Eurasia and quickly spread throughout the country.

Galaktionova Inessa Vasilyevna helped the mobile operator continue its active development, displacing local telecom businesses from the regions, while shifting its marketing strategy. Until 2007, the company positioned itself as a discounter, with its main slogan being, “Always Cheaper.” But with the arrival of the future executive, other factors, including the idea of smart consumption, were highlighted together with pricing.

Inessa Vasilyevna Galaktionova had to address several important tasks as the commercial director, including developing sales channels, monitoring the implementation of the marketing strategy, expanding the subscriber base, implementing online sales, and managing cold calls.

Inessa Vasilyevna Galaktionova helped Tele2 double both its number of users and revenue. Under her leadership, the company rebranded, shedding the image of a sophisticated mafioso in its advertising campaigns, to be replaced by representatives of a new generation who value honesty with themselves and others, and thus expect the same from their mobile operator.

Inessa Galaktionova, who always had impressive work results, became the advisor to the CEO in 2013. Her main responsibilities included working on the development strategy.

Inessa Galaktionova was later offered to put her skills to use for the national postal service. It had already started the modernisation process in 2013 and needed the help of professionals with experience in international structures. The main tasks handled by Galaktionova included creating effective management teams and launching new business directions. The goal was to build a profitable, self-sustaining organisation.

By 2015, the enterprise no longer received state funds for development. At the same time, its financial indicators consistently grew and working conditions were systematically improved. Galaktionova received recognition both from the professional community and at the federal level for her achievements.

Inessa Galaktionova, biography of whom is closely related to the telecom business, was offered a position in the top management of one of the largest mobile operators in the country in 2019.

Inessa Galaktionova focused on the development of digital services there, seeing them as the future of telecommunications.

What Paint Spraying System is Best for Your Project?

Blog

Danielle Trigg

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04/09/2023

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What Paint Spraying System is Best for Your Project?

In the realm of industrial, commercial, and woodworking projects, the quality of the finish is often a testament to the tool behind it. When spraying MDF or any other surface, the chosen paint spraying system is paramount. Enter the paint spraying systems: HVLP (high volume low pressure) turbine systems and airless systems. Both contenders in their own right, but which one suits your needs? Let’s dive in.

HVLP Turbine Systems Explained

How They Work: HVLP systems utilize a turbine motor that draws air into the system. This air atomizes the paint, producing a fine mist as it coats the surface. The result? A high-quality finish characterized by minimal overspray and waste.

Advantages:

Versatility: Suitable for woodworking, automotive refinishing, and even furniture finishing.
Efficiency: HVLP systems exhibit up to 38% less material waste owing to reduced overspray. The transfer efficiency to the spraying surface can reach a commendable 80%.
Quality: Expect a smooth, even finish, with minimal risk of the orange peel effect.
User-Friendly: These systems are beginner-friendly, demanding minimal setup and cleanup.

Disadvantages:

Coverage Constraints: They cater best to small to medium projects due to limited coverage.
Duration: The low pressure and high volume can extend the paint application time.

The Airless Paint Systems

How They Work: Simplicity at its best. A hydraulic pump pressurizes paint, propelling it through a small tip. This results in a high-pressure stream, apt for vast surfaces or large MDF cut to size boards.

Advantages:

Rapid Application: Known for speed, these systems are a go-to for vast projects like entire house walls.
Coverage: Their high-pressure nature ensures larger areas are covered swiftly.
Budget-friendly: Typically, airless systems come with a more attractive price tag than their HVLP counterparts.
Maintenance: With fewer moving parts, maintenance is relatively straightforward.

Disadvantages:

Overspray Issues: The high-pressure stream can cause significant overspray, leading to both material wastage and an untidy workspace.
Finish Quality: High pressure might lead to a thicker coat, and occasionally, an orange peel effect or other imperfections.
Flexibility: Best suited for larger ventures, they lack the versatility HVLP systems proudly offer.

Your project dictates the winner. For those aiming for top-notch finishes with minimal wastage, HVLP turbine systems might just be your match. However, if it’s speed and vast coverage you’re after, especially for large-scale endeavors, airless systems hold the crown.

Yet, remember, irrespective of your choice, the magic lies in mastery. Proper training, coupled with meticulous equipment maintenance, is the key to impeccable results. Choose wisely, and may your finishes always be flawless!

Divorce Bike Takes a Spin in Anticipation of Tour of Britain Grand Depart in Altrincham this Weekend

Legal

Sam Allcock

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04/09/2023

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Divorce Bike Takes a Spin in Anticipation of Tour of Britain Grand Depart in Altrincham this Weekend

Altrincham is gearing up to play host to the prestigious Tour of Britain, and local business Lund Bennett Law is embracing the occasion with a unique twist – the unveiling of their very own ‘Divorce Bike’.

This eye-catching creation features a tandem-style bike with a double seat, but what sets it apart is that each handlebar faces in opposing directions. The thought-provoking marketing line accompanying the Divorce Bike reads, ‘Is your relationship headed in different directions?’.

Bringing their recent advertising campaign to life, Lund Bennett Law found inspiration for the Divorce Bike through a local competition initiated by the Altrincham Business District. This competition urged retailers across Altrincham to commission bespoke bike designs that would reflect the essence of their respective businesses.

Managing Partner of Lund Bennett, Kirsten Bennett, said: “We are a proud Altrincham and Manchester business and always welcome the opportunity to engage with our local community.

“Our team at Lund Bennett are creative and innovative in our approach and this is keenly reflected in our first-rate service levels for our clients. We wish all the competitors the best of luck for this weekend and we will be cheering them on from our ‘divorce bike’ en route!”

For those seeking guidance in family law matters, the Lund Bennett team is readily available. To set up a consultation, individuals can get in touch by calling 0161 924 0079 or emailing info@lundbennett.co.uk.

Mark Flanagan Awarded ‘Food Defender’ Title

News Desk

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01/09/2023

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Mark Flanagan Awarded ‘Food Defender’ Title

Mark Flanagan, Founder and CEO of Manchester-based Shield Safety Group, has been recognised for his pioneering, landmark achievements in developing and implementing food safety standards to support the hospitality, leisure and retail industries, and their customers.

He has been shortlisted for the national title of ‘Food Defender of the Year’ in this year’s Apples awards which ‘honour individuals and companies who have demonstrated outstanding commitment and integrity within the food industry’.

The organisers commended Mark by stating: “Your exceptional achievements and contributions in the industry have truly stood out, and we believe you deserve this recognition for your dedication to excellence, innovation, and responsible development.”

Mark will now join other finalists in celebrating their vast achievements at the prestigious awards evening in London on 17 October at the Food Integrity Global event.

As many leaders have testified, Mark is “a world class environmental health leader,” who “has single-handedly driven huge change,” and “clearly stands out, both as an innovator and entrepreneur.” A former environmental health officer (EHO), Mark went “from EHO to CEO”, founding Shield Safety Group in 2003, which is now the United Kingdom’s largest employer of environmental health practitioners (EHPs).

Mark’s passionate about all aspects of environmental health and safety has been driving force to challenge the status quo and bring about major improvements in rationalising the systems and paperwork, improving protection for their clients and reducing the massive burden faced by their clients.

The Manchester based CEO has grown Shield Safety to a workforce of 123 full-time employees and £8 million turnover business, with clients across the UK/Europe, including the UK’s number one retailer, Tesco.

He personally developed Shield Safety’s award-winning safety software RiskProof, boasting international presence and global reach, and perhaps the greatest symbol of Mark’s commitment to food and health and safety is Safe to Trade – the pioneering food safety standard he personally developed and funded. Safe to Trade is a clear, comprehensive, assured standard. It’s the first voluntary, third-party assurance scheme for the hospitality sector, designed to protect and care for the public. A standard that leads and directs the sector, devised in collaboration with leading food business operators and local regulators, and implemented by highly trained independent teams of assessors. The initiative builds on the requirements of the Food Standards Agencies Food Hygiene Rating Scheme and includes additional essential standards such as allergen safety, labelling and front-of-house operations, all of which will help enhance the hospitality experience for guests.

During the COVID-19 pandemic, Mark “made a difference on a UK-wide scale at a time of global uncertainty, panic and nervousness”, with Safe to Trade – bringing protection and confidence to food business operators, employees and customers alike. The original pilot of Safe to Trade, was developed at great speed, then brought stability to a wounded hospitality sector – at a time of mass uncertainty, during which society’s hygiene and safety fears were at an all-time high.

His zeal and entrepreneurial drive came into play with the launch of the early version of Safe to Trade, which was launched within weeks of the first COVID-19 lockdown, in spring 2020. Mark was driven by the compulsion and challenge to make a difference in supporting the hospitality and retail industry in their time of need, and acted with speed and precision.

John Barnes, Ex Senior Civil Servant at the Food Standards Agency, says: “I have got to know Mark well in the last 10 years, working closely with him and his company on a number of initiatives in the hospitality sector. Before that, I knew of Mark, his growing business activities and met him at professional events in my role as Head of Local Delivery at the Food Standards Agency. Given the duration and depth of our connection, alongside my industry experience, I can say with great confidence that Mark is an exemplar in the regulatory compliance area.

“Mark is an innovator, risk taker and moderniser, which sets him apart from most others in his field. He has been instrumental in introducing a range of award winning, digital solutions to support regulatory compliance in food safety, fire safety and health and safety in the hospitality sector. His innovative products and services have helped hospitality businesses improve customer and staff safety. His focus on providing simple digital solutions to reduce business regulatory burdens has required significant time, investment and risk on his part but the better support and protection it provides is why his company has grown and is seen as a market leader.”

The company, which saw sales of £8.86 million in 2022, has grown significantly since its formation in 2003, thanks to its trail blazing, highly innovative approach, led by Mark and his senior team.

Mark comments: “Once again I feel extremely honoured to be presented with such esteemed industry recognition, by this highly coveted awards programme. I see it as my duty to help deliver a more sustainable future for the hospitality industry, and with the full rollout of Safe to Trade now in progress, myself and my team are excited by the prospect of delivering even greater impact, and protecting millions of people across the United Kingdom.”

For more information on Shield Safety Group please visit: https://shieldsafety.co.uk/

Elevate Your Bathroom Aesthetics with Trendy Wall Panels: A Thorough Installation Manual

Homes & Interiors

Sam Allcock

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01/09/2023

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Elevate Your Bathroom Aesthetics with Trendy Wall Panels: A Thorough Installation Manual

Upgrading your bathroom with stylish wall panels is a fantastic way to enhance its aesthetics and functionality. Whether you’re aiming for a modern, rustic, or minimalist look, wall panels offer versatility and durability. This comprehensive installation guide will walk you through the steps to transform your bathroom into a stunning oasis.

Materials You’ll Need: Before you start, gather these materials:

Wall panels of your choice
Measuring tape
Level
Adhesive or mounting hardware
Saw (if panels need cutting)
Caulk and caulk gun
Sandpaper (if required)
Painter’s tape
Protective gear (gloves, goggles, mask)

Step-by-Step Installation Guide:

1. Measure and Prepare: Measure the dimensions of your bathroom walls to determine the number of panels required. Purchase panels that match your style and fit the measurements. Clear the area by removing any existing fixtures, wallpaper, or debris.

2. Plan Layout: Decide on the panel layout. Vertical or horizontal installation can dramatically affect the visual perception of your bathroom’s size. Use painter’s tape to outline the panel arrangement on the wall for a preview.

3. Prepare the Panels: If your panels are too long or wide, cut them to size using a saw. Ensure precise measurements and clean edges. Sand down any rough edges for a seamless finish.

4. Install Mounting Hardware or Apply Adhesive: Depending on the type of panels you have, install mounting hardware or apply adhesive to the back. Follow the manufacturer’s instructions for adhesive application. Use a level to ensure panels will be straight.

5. Begin Installation: Start installing the panels from one corner of the bathroom. Press the panel firmly against the wall, making sure it’s aligned with the layout marks. If using adhesive, hold the panel in place for a few moments to let it adhere properly.

6. Continue Installing: Work your way across the wall, installing one panel at a time. Use spacers to maintain consistent gaps between panels for expansion. Check the level frequently to ensure a straight and even installation.

7. Corner and Edges: When you reach corners, measure and cut panels to fit. Install corner trims to create a polished look and protect edges. Ensure a snug fit for a professional appearance.

8. Finalize Installation: After all panels are in place, allow the adhesive to set as per manufacturer guidelines. If using mounting hardware, double-check that all panels are securely attached. Remove any painter’s tape you used for layout guidance.

9. Apply Caulk: Use caulk to seal gaps between panels and along the edges. This prevents moisture from seeping behind the panels and maintains a clean appearance.

10. Finishing Touches: Clean the panels and surrounding areas to remove any installation residue. Reinstall fixtures, such as mirrors, towel racks, and shelves. Step back and admire your transformed bathroom!

Maintenance: To keep your stylish wall panels looking their best, periodically clean them with a mild cleaner and soft cloth. Avoid abrasive materials that could damage the surface.

Conclusion: By following this comprehensive installation guide, you can effortlessly transform your bathroom with stylish bathroom wall panels. The result will be a visually stunning, functional, and modern space that adds value to your home and enhances your daily routine. Enjoy the luxurious and refreshing atmosphere you’ve created!

10 Things to Consider Before a Website Redesign

Business

Sam Allcock

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01/09/2023

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10 Things to Consider Before a Website Redesign

Introduction

In today’s digital age, a website is more than just a digital footprint; it’s the face of your business. It’s the platform where potential customers, partners, and investors get their first impression of who you are and what you offer. As the digital landscape continuously evolves, so do design trends, user preferences, and technological advancements. This ever-changing environment makes it imperative for businesses to periodically reassess and revamp their websites. However, a website redesign isn’t just about updating visuals; it’s about enhancing functionality, improving user experience, and aligning the site with your current business goals. Before you embark on this transformative journey, it’s crucial to be well-prepared. This article will guide you through the top 10 things to consider, ensuring your redesign is both strategic and effective.

Understanding Your Audience

Before embarking on any redesign, it’s paramount to delve deep into understanding your audience. Who are they? What age group do they belong to? What are their online browsing habits? Are they tech-savvy millennials or baby boomers? Understanding their preferences, from the type of content they consume to the devices they predominantly use, can offer invaluable insights. This knowledge allows you to craft a website that resonates with them, ensuring that the user experience is tailored to their habits and preferences.

Setting Clear Goals

A redesign isn’t just about giving your website a fresh coat of paint. It’s about realigning it with your current business objectives. Are you looking to boost sales, increase newsletter sign-ups, or perhaps enhance user engagement? Or maybe you’re aiming to reposition your brand in the market? By setting clear, measurable goals for the redesign, you create a roadmap that guides every decision, from design choices to feature integrations.

Mobile Responsiveness

In our mobile-centric world, users often access websites while on the go, using smartphones and tablets. A site that isn’t optimized for mobile can frustrate users, leading to increased bounce rates. Mobile responsiveness ensures that your website adjusts and displays optimally across a variety of screen sizes. It’s not just about shrinking content; it’s about reimagining the user experience for smaller screens to ensure easy navigation and readability.

SEO Considerations

A beautiful website is of little use if it doesn’t reach its audience. Search engine optimization (SEO) ensures that your site ranks well on search engines, making it discoverable to your target audience. When redesigning, it’s crucial to ensure that all SEO efforts implemented on the old site, from keyword optimization to backlinks, are retained or even improved upon. This includes technical aspects like maintaining URL structures, ensuring fast load times, optimizing images for the web, and producing high-quality, keyword-rich content.

Content Audit

Content is the backbone of any website. Before a redesign, it’s essential to sift through your existing content to determine what’s still relevant and what’s outdated. A thorough content audit involves analyzing the performance of each page, understanding which ones drive traffic and engagement, and which ones underperform. This process helps in refining content strategy, ensuring that you retain high-performing content while updating or discarding what’s no longer relevant.

Choosing the Right Web Design Company

Your redesign’s success hinges on the expertise and vision of the team executing it. It’s essential to partner with a web design company that not only has a proven track record but also understands your industry and business goals. They should be able to offer insights, bring innovative ideas to the table, and have a clear process in place, from conceptualization to launch.

Budgeting

A website redesign can range from a minor tweak to a complete overhaul. Depending on the scope, the costs can vary significantly. It’s essential to outline a budget at the outset, factoring in all potential expenses, from design and development to content creation and testing. While it’s crucial to stick to a budget, it’s equally important to understand that quality often comes at a price. Investing in a good redesign can offer substantial returns in the long run.

Testing and Feedback

Once the redesigned site is ready, it’s crucial to put it through rigorous testing. This involves checking its functionality across different browsers and devices, ensuring all links work, and that there are no glitches. It’s also beneficial to gather feedback from a select group of stakeholders or even loyal customers. Their insights can be invaluable, highlighting potential issues or areas of improvement before the site goes live.

Backup and Security

The digital realm is unpredictable. From server crashes to cyber-attacks, various unforeseen issues can arise. Before implementing any changes, always ensure you have a complete backup of your existing site. This acts as a safety net, allowing you to restore the old site if needed. Additionally, with cyber threats on the rise, it’s imperative that the redesigned website incorporates the latest security protocols to safeguard both the business and its users.

Post-Launch Analysis

The work doesn’t end once the redesigned website goes live. It’s essential to continuously monitor its performance. Tools like Google Analytics can offer insights into user behavior, page views, bounce rates, and conversion rates. Regularly analyzing this data helps in understanding what’s working and what’s not, allowing for tweaks and improvements to enhance the user experience and meet business objectives.

Conclusion

A website redesign is more than just a cosmetic makeover; it’s a strategic move aimed at enhancing your online presence, improving user engagement, and driving business growth. By taking into account the factors highlighted in this article, you’re setting the foundation for a redesign that not only resonates with your target audience but also aligns with your business objectives. In the vast digital realm, where competition is fierce and attention spans are short, having a well-designed, user-friendly website can be the difference between standing out and getting lost in the crowd. So, as you consider revamping your site, remember the importance of meticulous planning, informed decision-making, and choosing the right partners, like a reputable web design company, to bring your vision to life.

Dr.PAWPAW Strengthens Retail Presence with In-Store Display Investment

Business

Sam Allcock

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31/08/2023

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Dr.PAWPAW Strengthens Retail Presence with In-Store Display Investment

Dr.PAWPAW, the award-winning cruelty-free, vegan cosmetics brand has commissioned the services of leading North West based retail display business Silverpoint, to bolster its retail presence with a large-scale roll out of 100 display units nationwide.

Supporting the brand in showcasing its latest pioneering skincare range YOUR Gorgeous SKIN, Silverpoint has designed, manufactured and distributed the significant number of units to 100 Superdrug stores, curated to hold five products and three variations of face mask sachets.

Incorporating Dr.PAWPAW’s bright and vibrant branding, the base of the UK designed and manufactured display units have been developed using Foamex, which was printed and heat bent. For the sachet holders, Silverpoint cut to size acrylic dividers to hold the products, ensuring that they could also be removed to enable the brand to add new lines if required and expand its offering.

Sean Adams, Director at Silverpoint comments: “We were delighted to partner DR.PAWPAW with the nationwide showcase of its pioneering skincare range, projecting retail presence with eye-catching display units. We pulled out all the stops to turn around production and installation in only three weeks from sign off!

“Silverpoint Displays’ entirely unique and bespoke design solutions have been creatively and strategically developed with brand sales and longer-term objectives in mind. Throughout the design process we worked closely with the DR.PAWPAW team to develop an in-depth brief that ensures optimum output and exposure for the brand. We take great pride in our solid commitment to UK design and manufacturing, enabling us to deliver both quality assurance and peace of mind to clients.”

Silverpoint serves a national and international client base from its Manchester based HQ, creating impactful bespoke visual merchandising solutions to help brands raise visibility and build reputation, both in-store and at events. The agency designs, produces, coordinates and manages event and exhibition stands, working with both established high street names and smaller brands to build awareness. Silverpoint works in tandem with clients to maximise opportunities which showcase their products and services across the world.

The firm embraces the use of sustainable and recycled materials wherever possible in order to endorse the reduction in their global footprint and those of their clients.

More information on Silverpoint Display can be found at https://www.silverpointdisplay.co.uk/

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