Its no exaggeration to say the online betting industry has gone through orbit and created hundreds of the best sites for betting that a couple of decades ago never would have existed. 

The best betting sites promise to give punters the best experience possible when betting online, including some of the best betting sites offers around. We have listed the UK best betting sites below, along with the bonuses that can be claimed when you sign up today.

Best Betting Sites UK

List of the Best Betting Sites in the UK

• William Hill
• bet365
• BetVictor
• Betfred
• BetUK 
• Virgin Bet
• LiveScore Bet
• Betway
• Mr.Play

18+ Gambling Can Be Addictive. Please Play Responsibly. BeGambleAware GamStop Gambling Commission

William Hill

William Hill is an old-school betting platform that has been around for decades. Their brand is probably one of the most recognisable in the UK, if not globally. Not only does William Hill have one of the best betting sites for football, but it also boasts one of the best welcome offers within the industry. New customers that sign up and create an account with William Hill can get £30 in free bets when they place a £10 qualifying bet. When it comes to the best sports betting sites, William Hill is always in the conversation. T&Cs Apply.

bet365

bet365, for many reasons, is at the forefront of betting online in the UK. The brand is very similar to William Hill because it’s recognised globally as one of the leading operators within the industry. bet365 has a great selection of odds, markets and ways to play, meaning there’s something for everyone. Complimented by their football markets and innovative speciality markets, bet365 is, without doubt, one of the best betting sites around. Bet £10 on bet365 to get £30 in free bets as a new customer. T&Cs Apply.

BetVictor

BetVictor is an online betting site that has surprised many people with its superb betting offers and promos. BetVictor’s betting site includes many payment methods such as debit cards, PayPal, bank transfer and e-Wallets. The variety of sports to choose from is vast and exciting. From football to horse racing, ice hockey to basketball. New customers can also benefit from £40 in bonuses when they sign up and place a £10 qualifying bet. T&Cs Apply.

Betfred

Betfred is another one of the best online betting sites in the UK, making it to our list thanks to their fantastic sports betting offering. A well-established UK betting site, Betfred has plenty of experience in knowing exactly what sports customers want. Without a doubt, one of the best horse racing betting sites, Betfred is particularly well-known for its array of racing promotions. Like BetVictor, Betfred is offering new customers the chance to claim £40 in free bets when they place a £10 qualifying bet. T&Cs Apply.

BetUK

BetUK is one of the online best betting sites, despite being one of the more recently established in the UK. Founded in 2018, their growth has been impressive considering the added years other sites within the list have on them. BetUK has many sports markets to select from, along with an impressive array of existing customer promotions. They also promise to give new customers that sign up and place a £10 qualifying bet £30 in free bets. T&Cs Apply.

Virgin Bet

Virgin Bet is another one of the strongest new betting sites in the industry. With all online betting sites, there is the need to make an early impression on customers and they have delivered with a strong selection of betting markets for their users to access. That has helped with making them one of the UK best betting sites. There is also a new customer offer available at Virgin Bet, which offers £20 in free bets in exchange for a £10 qualifying bet. T&Cs Apply.

LiveScore Bet

Another one of the fresh faces on our list of the best sites for betting is LiveScore Bet, which is the latest string in the bow of the LiveScore brand. The betting site is extremely impressive given it’s one of the newest betting sites in the industry, coming with a clean user interface that makes it easy to find exactly what you are looking for. There is also the opportunity for new customers to claim £20 in free bets by placing a £10 qualifying bet after registering an account with LiveScore Bet. T&Cs Apply.

Betway

A global company with full licenses in the UK, Italy, Denmark, Germany, Spain, Sweden, Ireland and South Africa, there are few more trustworthy online betting sites than Betway. That reputation has helped Betway earn its place in the list of the best sports betting sites in the UK, with its fantastically in-depth sportsbook covering an enormous number of betting markets from various sports. Their new customer offer is slightly unique in that new players are able to claim a £30 matched free bet if their first accumulator bet loses. T&Cs Apply.

Mr.Play

Mr.Play rounds off our list of the best betting sites in the UK with a strong sportsbook offering of their own. Although known by many for their casino services, Mr.Play also operates a thriving sports betting site that is welcoming new players today. All new customers can get a £10 free bet when they place a £10 bet of their own on a sports betting market. T&Cs Apply.

How we choose the UK Best Betting Sites

We know that online gambling sites invest a lot to keep their platforms ahead of the game with the latest technology, easy-to-use interfaces and security elements. Only the ones that go the extra mile will make it onto this list. 

In this section, we have comprised several criteria of what to look out for and what makes a solid, safe and secure site to play on. Continue on to see the signs of what makes the best sports betting sites in the UK.

Welcome Bonus

Welcome bonuses have become the industry standard for new customers at online betting sites in this day and age. They’re given in exchange for a new customer registering at a new online bookmaker and tend to be amongst the most generous bonuses that you will find from a betting site. There is, more often than not, a ‘bet and get’ style to these types of promotions, where customers must first sign up, make a deposit and place a bet using their own cash to be rewarded with bonuses from the bookmakers. Some of the best betting site new customer bonuses can be found above. 

Range of Sports

Online betting has gone galactic in the last ten years and sportsbooks have no choice but to expand and have a great range of different sports to choose from. Football, horse racing, golf, tennis and basketball are just a few of the most popular sports punters like to bet on. However, most sportsbooks now boast up to thirty sports on their platform, giving their customers a complete experience that 

Existing Customer Promotions

Abandoning existing customers for first-time customers is a fatal mistake that will ultimately lead those players elsewhere. As such, we will only recommend UK betting sites that reward their existing players long after they have played through the aforementioned welcome bonus. Frequent existing customer deals that we have come across include best odds guaranteed within horse racing and two-goal early payout on football matches. These ensure that customers are still getting good value for using the betting site and keep them one step ahead of the competition.

Payment Methods

Payment methods are always a crucial element of any UK betting site. One of the main criteria to look for when selecting a betting site is it must be robust and secure in its process methods, ensuring there are plenty of payment methods to use. This makes it as simple for as many players as possible to complete their deposits and withdrawals from their accounts. A strong selection of payment options is a sign of betting sites that go above and beyond to try and create the best possible customer experience for their user. Our online betting sites listed above have a strong selection of payment options to choose from. 

Mobile App

There has been a great rise in the popularity of betting apps in recent times, with there being a large migration of players from desktop to mobile. The best betting apps will generally come from the best betting sites that have been able to translate their services onto handheld devices. We look for betting apps that are fast, easy to use and have a strong range of betting markets. The top sites for betting will now come with a mobile app ready for download, giving you more ways to bet than the traditional online method. The sports betting sites listed above all come with a free-to-download betting app.

Odds

In any form of wagering, be it online or in the local high street sportsbook, it’s crucial that you understand the odds. In the UK, more often than not fractional odds, though occasionally, you will see decimal odds appear. Although many of the events listed with UK betting sites will be the same, the odds on each selected market may not always be. There are different odds available on markets at different betting sites. 

Naturally, we all want to get the best value possible when betting online and the betting sites with the best odds will give you just that. If one betting site is offering odds of 10/1 on a selection and another is offering 12/1, there is only one destination where punters will look to put their money. We have ensured that each of the listed best betting sites above has competitive odds by industry standards.

Live Streaming

Live streaming has become a popular addition to online betting sites in recent times. There are many sports betting sites that now come with a live streaming service that allows you to watch the events that you have placed a bet on live on their platform. Sports such as football, horse racing, tennis, basketball, greyhounds and esports, amongst others, can be live streamed at UK betting sites. Having the option to bet on and watch sports events at the same platform is a huge benefit to customers that can utilise it. 

In-Play Betting

In-play betting, or live betting, is extremely popular in the betting fraternity. It’s an excellent form of entertainment if you enjoy having a wager on the outcome of a live in-play event. One of the most popular sporting events to bet on is football and in-play betting is a perfect complement to the various football betting markets that are available with betting sites in the UK.

Security

We have mentioned that several criteria have to be ticked off when looking for a safe and secure online gambling site or casino. Security of the site is one aspect that comes into play. The first question to ask yourself as the site has been checked and authorised by the United Kingdom Gambling Commission (UKGC). Knowing that the UKGC has licensed a site will allow players to play knowing they are doing so in a safe, fair environment with provisions in place to protect them if ever needed.

How to join the Best Sites For Betting UK

Once you have found the UK betting sites that you are interested in joining, you must then begin the process of registering for an account with them. This is a straightforward process that is extremely similar at each betting site that you choose to join. Below, we have put together a step-by-step guide on how to join the best sites for betting.

• Click the link above to the bookmaker you are interested in
• Complete the registration form that appears
• Choose a username and password
• Deposit funds
• Place your first bet to receive your welcome bonus

With the last step, be sure to read the terms and conditions of the offer you are interested in claiming first. This is vital in ensuring you know exactly what steps are involved and the finer details of factors such as minimum first deposit and qualifying bet, as well as how the bonuses will be distributed. 

Best Betting Sites Offers

New Customer Offers

As has been mentioned above, new customers at the vast majority of betting sites in the UK will have the chance to claim a welcome bonus. These are used to incentivise new customers to create an account through the exchange of bonuses that can be used to place wagers on sporting events. More often than not, new customer offers will be some of the most rewarding that a punter receives during their lifespan with the bookmaker. Each new customer offer may only be claimed once per account, but there is no limit to how many new customer offers can be claimed per player.

Free Bets

The most sought-after betting site bonuses are free bets. The best betting sites will regularly give their players the opportunity to claim free bets in some way or another. However, don’t expect them to always be ‘free’. There will be occasions where a pre-determined level of wagering using your own real money will first be required before the free bets are triggered. Alternatively, there will also be occasions where free bets are made available for special events or select markets where there is significant betting interest. 

Deposit Match Bonus

Deposit match bonuses are used by plenty of betting sites in the UK. These do what they say on the tin — bookmakers reward players with a bonus on a set percentage of the size of their deposit. For example, if one of the betting sites above is advertising a 50% match deposit bonus and a player makes a deposit worth £100, they will be given an additional £50 in bonus funds to play with, taking their total pot to £150. The majority of the bonuses seen with UK betting sites will be deposit bonuses.

Loyalty Club

Loyalty should always be rewarded and appreciated wherever; this is also the case with the best betting sites. Many of them will have loyalty clubs designed for their most active players — many of which are invitation-only. The invite is triggered after a certain level of activity is deemed worthy by the betting sites themselves. These are perfect for players who enjoy a regular flutter on sports and come with exclusive rewards that regular players won’t have access to. 

Best Betting Sites For Football

As one of the two biggest sports for betting in the UK, football should always be at the forefront of any sports betting site worth your time. There is a huge selection of football markets to bet on from across the world with the best online betting sites listed above. The best betting sites for football will have a range of promotions attached to them and some of the most competitive odds on a wide range of football markets.

One of the best betting sites for football in the UK is bet365, which ticks all the boxes that you would want from a bookmaker. The range of football offers and promotions at bet365 is amongst the best that we have seen, with new customers also given £30 in free bets as soon as they register an account and bet £10. bet365 regularly gives punters the chance to earn 25% extra winnings on their football bet builders on selected matches, as well as paying bets out as a winner if a team goes two goals ahead in a match. In addition, punters can get up to a 70% bonus on their football accumulator bets and their bore draw money back promotion sees customers refunded if select matches finish as a 0-0 draw. bet365 also boasts one of the best football betting apps in the UK.

Another one of our favourite football betting sites is William Hill. One of the biggest names in the UK sports betting scene, William Hill is renowned for offering some of the best odds on football markets in the industry, along with having one of the most in-depth selections of betting markets around. The site also boasts a range of football offers, such as their acca freedom promo that gives punters the option to either boost the odds of their accumulator bet or add acca insurance against one result. Most days there will also be enhanced odds giving epic value to customers in selected markets. Be sure to keep an eye on these each day to see what special offers William Hill is promoting.

Best Betting Sites Horse Racing

The other one of the ‘big two’ sports in the UK is horse racing. There is huge interest in the sport, which is one of the most popular to bet on in the country. There are race meetings nearly every day of the year in the UK and Ireland, ensuring there is always plenty of exciting racing action to bet on. As such, there is a clamour to find the best horse racing betting sites around.

Betfred is one of our favourite horse racing betting sites for a number of reasons. One is the sheer range of offers and promotions that are listed on their site, giving punters plenty of choice as to how they wish to bet. For example, they have best odds guaranteed on all UK and Irish horse racing and offer punters a free bet if their horse finishes second in a selected race. There are extra place races selected on Betfred every day too and, occasionally, there are super extra place races as well.

Another one of the best betting sites for horse racing is BetVictor. BetVictor lists horse racing as the top sport on its menu bar and also has a number of promotions relating to the sport. Their run for your money promo is an example of their generosity, which gives customers a real cash refund if their horses loses all chance at the start of a race in UK and Irish races. Bet boosts are another common feature of BetVictor’s horse racing selection, while there is also a section exclusively for daily racing specials. Their handy BetFinder tool also enables indecisive punters the chance to find their perfect horse.

New Betting Sites

The boom of the gambling industry means there are always new betting sites emerging. In such a competitive market there is the need to stand out from the crowd immediately, meaning punters can benefit from the increased competition. However, not all new betting sites will stand the test of time, meaning it’s important to do your research before signing up. Most importantly, any new sports betting sites that you register with should be licensed by the UKGC to guarantee fairness and security.

There are a number of new sites for betting listed above, such as BetUK, LiveScore Bet and Virgin Bet. These are some of the best new betting sites in the UK and have made a good early impression against some tough competition. There are valuable welcome bonuses that are available to be claimed at each of these operators. New betting sites new customer offers tend to be lucrative as an attempt to stand out from the crowd and we also felt each of these sites were easy to use and came with a great depth of betting markets. 

FAQs

What are the Best Betting Sites UK?

Though there are hundreds of betting sites around, only a select few have made the list of the best betting sites. Listed below are our opinions of the best betting sites around. 

• William Hill
• bet365
• BetVictor
• Betfred
• BetUK
• Virgin Bet
• LiveScore Bet
• Betway
• Mr.Play

How old must you be to use the UK Best Betting Sites?

One of the many safety restraints for preventing underage gambling is the initial registration process; all gambling sites in Great Britain insist on up-to-date transparent documentation of credentials and paperwork. Anyone below the age of 18 will not be permitted to play online or, for that matter, be able to register with a legitimate gambling site.

Are Betting Sites trusted in the UK?

If a betting site is licensed by the United Kingdom Gambling Commission (UKGC), then it’s considered to be a trusted betting site. Online gambling sites are legally bound to get the correct and proper authorised license before being deemed to operate.

How can you get Free Bets from the Online Best Betting Sites?

Free bets make up some of the best moments that punters have when betting online. There are a number of different methods by which online punters can claim free bets from their bookmaker, the first being through the welcome offer. Alternatively, there are other existing customer promotions that can be joined, as well as free bet clubs.

Are you a fan of bookmakers rewarding their customers with free bets for playing their favourite games? Free bets allow players to try out different sites and decide which they enjoy without having to put their own money into it. These rewards can be particularly desirable as they allow players to potentially win big without having spent a penny! This article includes information on what to keep an eye out for when deciding what free site to use. If all of that interests you, then make sure to keep reading!

Free Bets Betting Sites

18+ Gambling Can Be Addictive. Please Play Responsibly. BeGambleAware GamStop Gambling Commission  

• Betfred
• BetVictor
• William Hill
• bet365
• BetUK
• Betway
• Virgin Bet
• LiveScore Bet
• Mr.Play

Betfred 

One of the most well-known bookmakers on this list, Betfred offers a wide range of markets to place your free bets on. From greyhounds and horse racing to football and tennis, Betfred has you covered. Along with their wide range of markets, you can be sure that they also offer welcome bonuses to all new customers as well as free bets for existing customers! 

Customers seeking to take advantage of welcome offers should look no further than Betfred and their Bet £10 Get £40 in Free Bets promotion. This fantastic offer can be yours when you sign up for the first time as a new Betfred customer. This bonus is easy to claim, and there are many payment methods available to suit all different types of customers. 

BetVictor 

BetVictor has a fantastic reputation in the bookmaker industry. Its website offers a brilliant range of markets on which to place bets. Sports such as football, golf and horse racing are all included on their easy-to-navigate website and mobile app. One offer that will interest potential new customers is that BetVictor is currently offering £40 in free bets to all new customers who sign up and place a £10 qualifying bet.

This is one of the strongest welcome offers around, offering new customers the chance to get a 400% bonus on their first deposit and wager.

William Hill 

William Hill is another reputable bookmaker that offers fantastic services to its customers such as free bets and sign-up bonuses. Founded in 1934, William Hill comes with a great reputation in the sports betting world and is a brand that customers can put their faith in. 

Currently, William Hill is offering a Bet £10 Get £30 Free Bets welcome promotion. Visit the William Hill site below to find out more about how to sign up and take advantage of this great welcome offer. 

bet365 

bet365 is one of the most well-known brands in the gambling world, boasting over 90 million customers worldwide and with good reason. Their betting app and site are amongst the most complete that we have come across. 

At the moment bet365 is offering a Bet £10 Get £30 Free Bets promotion to all new customers. Along with rewarding their new customers with free bets for signing up, they offer deals to existing customers too. With many different payment options available, be sure to head to their site to find out more about how to go about claiming this reward. 

BetUK 

BetUK has a plethora of markets and events for customers to sink their teeth into on their site. They offer competitive odds on their range of sports and have made a good impression as one of the best new betting sites in the UK. 

BetUK is currently offering a fantastic Bet £10 Get £30 Free Bets. All new customers who sign up for the first time will receive this excellent welcome bonus. 

Betway 

Betway is another reputable bookmaker with a well-respected name in the industry. They are regulated by the United Kingdom Gambling Commission so new and existing customers can be sure they are safe while enjoying the site. 

Betway is offering a £30 matched free bet for new customers that sign up if their first accumulator bet loses. This free bets offer gives new users additional insurance on their opening bet on the site. 

Virgin Bet 

Virgin Bet is passionate about betting and providing competitive odds and an exceptionally wide range of markets for its customers. They also offer daily price boosts, while their free bets offer for new customers is a strong one.

Punters looking for a rewarding welcome offer can see that Virgin Bet is offering a Bet £10 Get £20 Free Bets offer to all customers who sign up to their site. These £20 in free bets are awarded as 2 x £10 free bets.

LiveScore Bet 

LiveScore Bet are relatively new faces in the bookmaking industry. Formed as recently as 2020, they have certainly made their mark in that time and have a welcome bonus offering free bets of their own. 

Currently on offer on LiveScore Bet is their fantastic Bet £10 Get £20 Free Bets welcome promotion. Head to the LiveScore Bet site below to find out more about just how easy it is to claim this exceptional reward in exchange for creating a new account with the bookmaker.

Mr. Play 

Those looking for welcome bonuses and free bet offers will be glad to know they can find them at Mr.Play. Their easy-to-navigate site, as well as their plethora of markets and competitive odds is music to the ears of bettors.

They are currently offering new customers that sign up and place a £10 qualifying bet a £10 free bet token in exchange. Though the smallest free bets offer in this list,  Head to the Mr.Play site to find out more about how to claim this spectacular offer. 

What are Free Bets? 

So what actually are free bets? Free bets are a widely used and very popular bonus used by bookmakers to reward both new and existing customers alike. The aim of these offers is to attract new customers and reward them at the start of their online betting journey. 

It is, however, important to bear in mind that some sites have terms and conditions, restrictions and requirements attached to these offers. For example, there may be a limited time in which to use the free bets, minimum odds requirement and qualifying bet requirements that all need to be met in order to take advantage of these deals.  

Overall, free bets are an excellent way to bet and a lot of the best sign-up bonuses can be seen above. Yet again, it’s important to bear in mind the restrictions and requirements needed for some of these offers. 

Selecting the Best Betting Sites with Free Bets 

Throughout this article, there have been a lot of examples of exceptional free bets betting sites. However, how do we come to the conclusion that these free bets offers are worthy of making this list? The following criteria have been met by the sites above for us to ensure that they have the right qualities to reach the list.

Our Experience Using The Sites 

First and foremost, we have made a judgement based on our personal experience using each of the sites. Having tried and tested a plethora of different betting sites in the UK and their free bets offers, we have whittled it down to the ones that we enjoyed using the most. We included factors such as the free bets for signing up that are available, the quality of the markets on offer and the user interface of both the desktop site and mobile app. Our expert team have only included sites that they themselves use and enjoyed their time on.

Mobile Compatibility 

With the rapid rise of technology, all industries have had to adapt to be more accessible via people’s mobile phones. The gambling industry is no different in that all the sites featured above have had to adapt and become more and more accessible to modern players. Luckily, all of these sites have adapted their sites to be mobile compatible and all have exceptional, easy-to-use and fully optimized betting apps available to download for those who wish to bet on the go.  

Range Of Sports 

The most popular sports that people bet on such as horse racing, football and cricket are all of course included on all of these sites, but what about those who enjoy betting on more obscure sports? Well, the free bets sites listed above have these players covered. All of these sites listed have an exceptionally broad range of sports for players to bet on.

Free Bet Terms and Conditions 

It’s important to check the terms and conditions for all of the free bets and bonuses on all of the featured sites in this article. If there are any requirements for the player to meet before being able to qualify for these free offers and bets, then these will be listed in the free bet terms and conditions. These could include a minimum odds requirement, which refers to when the player must place a bet at the odds listed or higher, but not lower. These are strictly the best free bets — we have left out free bets bonus offers that have unrealistic terms and conditions to fulfil.

Sign Up Free Bets

Sign up free bets are given to new players when they create an account with a bookmaker. We have found the best free bets for new customers from the UK free bets betting sites listed above, with these being, in our opinion, the best in class. Online free bets can come in many formats, but more often than not the most prominent free best offers come from sign up free bets.

Existing Customer Promotions  

Once a punter has chosen their preferred site and claimed their first free bet, is there any incentive to stay with that site past that? Lots of sites offer existing customer bonuses and offers, including each of the brands listed above. This is when the site offers customers who have already signed up, special promotions to further retain their interest. This could be for a specific event such as a big horse racing or football event. For these events, the sites may credit some free bets to your account to use, thus allowing players further betting opportunities.

UK Free Bet Types 

Free bets in the UK come in different shapes and sizes, whether it be a free bet credited to your account after a qualifying bet, or a matched deposit bonus. Different bookmakers will offer different bonuses to their own discretion. Below, we have listed some of the most common free bet types that you can expect to see at UK betting sites.

No Deposit Free Bets 

This example of a free bet is pretty self-explanatory in that it does not require the player to make a deposit in order to receive a free bet. This is perfect for those who do not want to part ways with their own money and would prefer to use the site’s money given to them. This is a great way to dip players’ toes into the world of gambling, but no deposit free bets are, for the fact they require absolutely nothing from punters, somewhat rare and highly coveted.

Matched Free Bet 

A matched free bet is another popular free bet type used by sites to attract more customers. This is when a betting site will match the punter’s bet amount and reward them with a free bet in exchange. An example of a matched free bet offer would be placing a £5 bet on a selected football match to get a £5 free bet.

Deposit Free Bet 

A deposit free bet is the opposite of a no deposit free bet in the sense that you must make a deposit using your own money in order to qualify for the free bet promotion. These are far more common than their no deposit counterparts as the bookmaker is still getting something in exchange for rewarding them with a free bet to use.

Stake Not Returned (SNR) Free Bet 

A stake not returned (SNR) Free Bet is another popular offer used by sites to entice players to join their sites. With an SNR Free Bet, if the player wins, they will keep the winnings but will not keep the free bet stake as part of their winnings. This offer may also be referred to as a “Free Bet Token”. The majority of free bets will not include the free bet stake as part of the potential winnings. 

Qualifying Free Bet 

This particular offer is very popular among bookmakers as a sign up bonus. This offer means you have to make a specific bet, also known as a “qualifying bet” for example, if a site is offering “bet £10 get £30” this means you must make a qualifying bet of up to £10 in order to qualify for the £30 in free bets. This type of offer is extremely popular for customers signing up.

Risk-Free Bets

This type of promotion is particularly attractive to new customers and those signing up for the first time. The term “Risk Free” sounds particularly enticing, does not it? It great for those who do not want to risk their own money and would like to play with that “Risk-Free” element. These bets work very well if the player wins their bet, if they lose then the site will return the stake in the form of bonus funds or free bets. 

Cashback Free Bets 

Cashback free bets are when a player is offered money back on their first deposit when they place a qualifying bet. This is obviously a great way for players to know that they are set to receive money back on their losses. Just like any type of free bet, cashback free bets are not entirely risk-free and this is something that all players who wish to partake in this need to be aware of. 

Sports To Use Free Bets On 

Players can use their free bets on their favourite sports across all of these featured sites in this article. All of the sites above have a plethora of sporting markets for both new and existing customers to take advantage of. Some sites may also offer free bets for big sporting events so players can be sure to look out for big sporting events should they wish to place bets. 

Football Free Bets  

Football is one of the UK’s biggest sports betting markets and the most popular sport in the country. Naturally, this means a lot of people will be wanting to place bets on it. Competitions like the Premier League, Champions League and World Cup are massive markets for punters to try out free bets on. Knowing that there is a huge interest in football from customers, betting sites will regularly give their returning players the opportunity to earn football free bets to use on their platform.

Horse Racing Free Bets 

Horse Racing is another one of the biggest markets in gambling. Royal Ascot, Cheltenham and the Grand National are some of the biggest events of the year and are the most popular times to search for horse racing free bets. These sites listed offer amazing free bet offers for customers who sign up and wish to use their free bets on horse racing. If it’s horse racing free bets you are after, you’ve come to the right place. 

Can You Win Real Money From Free Bets? 

The real question is can you actually win real money from these free bets? The answer, thankfully, is yes! While you cannot withdraw the free bets themselves without placing them, if you place your free bet and it wins, you get to keep the winnings. However, depending on the site you use, you may need to adhere to certain T&Cs in order to withdraw your winnings. Requirements that may be needed to be met are certain wagering requirements and using your free bets on selections at a set minimum odds amount. If these terms are all correctly followed, any winnings that then come from free bets can then be withdrawn as real money!

Advantages and Disadvantages 

There are massive advantages to free bets and they are an excellent way for new customers to sign up to sites for the first time. This means it offers a chance for players to become familiar with how a site operates and how to place a bet without using their own money. Winnings that come from free bets can also be withdrawn as real money, which is naturally an advantage to any player that uses them. We have played through each of the free bets offers listed above and have ranked them as the best online free bets for signing up in the UK.

Some of the disadvantages that can be associated with free bets include there being some requirements attached to them such as minimum odds on selections bet on and, on occasion, wagering requriements. Bet stakes are also not included in the returns of winnings either. 

Free Bets For Existing Customers

What about the customers who have already signed up to these sites beforehand and are not eligible for the sign-up bonuses? Well, don’t worry, as there are many free bet offers these sites offer to their existing customers as well. Sites like to offer their existing customers exclusive deals and free bets as a way to keep loyal customer bases, and reward their players. Keep reading if you want to learn more about the offers and deals that sites offer their existing customers. 

Free Bets Club 

A free bet club is when customers who place a certain level of bets during the course of a week or month, will be rewarded with free bets based on the number of bets they have placed and the money they have staked.

Money Back As A Free Bet Offers  

This involves the bookmakers giving the customer a refund on the losing stakes if a certain event occurs. Therefore if you win, you keep the winnings and your stake, but if you lose then you do not lose the stake. This allows customers a second chance to win and keeps customers playing with that specific site due to the option to earn additional rewards.

Specific Event Free Bets 

Specific Event Free Bets are bets awarded to customers for a major event like the World Cup, FA Cup Final or Grand National. Sites will grant their players a chance to partake in the betting for a specific event and allow players the chance to win without staking their own money. 

Loyalty Rewards 

Sites may also offer their customers free bets just as a reward for loyalty. If a player has been using a site for a while, this site may reward this customer’s loyalty by granting them free bets, amongst other things.

FAQs 

Where can I get Free Bets? 

Free bets can be found on all the sites listed above and on their welcome page. When a customer signs up, they will be directed to a step-by-step guide on how to claim these free bets and what requirements need to be met in order to take advantage of them. Similarly, existing customers will be notified when they qualify for a free bet by the site. 

Can you cash out Free Bets?  

A feature of free bets is that it does not come with a cash out option like normal bets. A lot of sites will also not reward customers with free bets if they cash out their qualifying bet. 

Are there Free Bets expiry dates? 

A lot of sites will have expiry dates on their free bets and this will be noted in the T&Cs so the player can be sure to know exactly how long they have to use their free bets. 

This can differ from site to site so customers should be sure to read the T&Cs beforehand so they know exactly how long they have. 

Can you withdraw Free Bets? 

Although you can’t withdraw free bets until you have staked them on something, if you win then you can withdraw the winnings. This is if there are no further wagering requirements attached in order to withdraw.

Many new fantastic betting sites are popping up in the UK gambling scene each year, and with so many of the best betting sites to choose from, it can be hard finding the right one for you. Seeing the success of the best betting sites, many brands have been expanding and improving their online platform to please users. To make your life easier, we have compiled a list of the best new betting sites to choose from. Each site we recommend has passed our strict criteria to be an eligible site. Keep reading to learn more about each site and what to look out for. 

New Sites For Betting UK

18+ Gambling Can Be Addictive. Please Play Responsibly. BeGambleAware GamStop Gambling Commission

• BetUK
• Virgin Bet
• LiveScore Bet
• Mr.Play
• BetVictor
• Betway
• Betfred
• bet365
• William Hill

BetUK

BetUK is owned by the well-established Leo Vegas, giving the BetUK site a new and fresh launch. Due to the resources behind it, including MGM Resorts International, BetUK has become one of the best and most popular new betting sites out there. The site is so highly rated due to its features like generous bonuses and competitive odds on betting markets. Additionally, for sports betting fans, BetUK has a high-quality live-streaming feature where users can watch the big event whilst it happens through the BetUK site. Visit BetUK today for a full gaming experience. 

Virgin Bet

The Virgin name is widely recognised globally and is well known for various other businesses. Virgin Bet is the company’s newest edition and was established in 2019, it has indeed risen in popularity in a short space of time. This site has made this list due to its incredible features. These include competitive odds on betting markets, giving users a greater chance of success and a brilliant mobile app. The Virgin Bet mobile app can be downloaded on both iOS and Android devices, allowing users to play on the go. 

LiveScore Bet

Launched in 2019, LiveScore Bet is one of the best new betting sites and has gained a popular following. For a new site, LiveScore Bet did brilliantly in gaining traction from users across the country, and it comes as no surprise. The site offers rewarding promotions for both new and existing customers that are easy to claim. Additionally, the live in-play betting option at LiveScore Bet is exceptional, allowing users to place bets on the big game whilst it takes place, providing an immersive feel to online betting. 

Mr. Play

Well known for its excellent sportsbook, Mr. Play has made it onto our list of the best new betting sites. With the sportsbook launching in 2019, Mr. Play has since caught the attention of many bettors across the country due to its high-quality gaming experience. With competitive odds in various markets, including horse racing and football, users are in for a greater chance of success at the site. Mr. Play also offers all customers regular and rewarding promotions, including welcome bonuses and ‘Playboosts’ where customers get enhanced odds on accumulator bets. Players looking for an all-rounder should visit Mr. Play today! 

BetVictor

Whilst the BetVictor brand itself is not brand new, the site has recently undergone a complete makeover and revealed some new updates and excellent features that all players will love. Some of the excellent features that BetVictor now offers include live streaming on major sports events so players never have to miss a score again. To go hand in hand with live streaming, in-play betting is also available, allowing users to place their bets whilst an event is taking place, providing an immersive feel. New and existing customers can look forward to rewarding bonuses at BetVictor. Create an account today. 

Betway 

Betway is a well-known brand within the gambling scene and is trusted and used by many players. Within the last few years, Betway has updated the special features on the site and given the betting site an overall refresh. For sports betting lovers, this includes comprehensive coverage of over 30 sports, including football, horse racing and golf, all with competitive odds. Additionally, Betway offers users a fantastic live streaming option so players can watch the big game from the betting site to avoid missing a goal. Betway certainly offers its customers a whole host of features, making it one of the best new betting sites. 

Betfred

Being one of the most well-known bookmakers in the UK, Betfred certainly shows for this title. With a site packed full of exceptional features to benefit users, Betfred certainly deserves its spot on the list of the best new betting sites. Betfred’s sports betting certainly stands out due to its broad coverage of various sports, including horse racing, darts and football. All sports markets come with competitive odds to increase users’ chances of success. Users can benefit from the generous promotions at Betfred, specifically new customers, as the site offers a generous welcome bonus. 

bet365 

bet365 is recognised worldwide for its excellent reputation and the high-quality gaming experience it provides for customers. The priority at bet365 is to keep users enticed and rewarded. They certainly achieve this through a comprehensive range of football markets with competitive odds and generous bonuses like their brilliant welcome bonus for new customers. Players can rest assured that all payment methods accepted at bet365 are secure and reliable and provide speedy deposits and withdrawals, so players do not have to wait unnecessary times. To top it all off, the customer support service at bet365 is brilliant and will help with all user queries. 

William Hill

William Hill is proudly named one of the best betting sites around and shows the gambling industry how online betting should be done. The popularity and excellent reputation of William Hill indeed stem from the special features offered to all players. These include various deposit and withdrawal methods that are safe and secure and a plethora of high-quality betting markets, including classic sports like football and horse racing. Additionally, all betting markets at William Hill have competitive odds. Players who prefer to play on the go are lucky as William Hill offers a fully mobile-optimised mobile site and app.

Advantages of New Betting Sites

All of the best new betting sites that we recommend in this article come with various advantages as to why they benefit users. New betting sites have the advantage of following in the footsteps of older sites, creating updated features, and avoiding any mistakes older sites may have made. Some of the great features that users will find at new betting sites include: 

• Generous welcome offers and existing customer bonuses 
• A plethora of betting markets, including popular sports
• Live streaming feature
• Competitive odds on betting markets 
• Fully optimised mobile apps and sites 

How We Rank The Best New Betting Sites

With so many new and emerging betting sites out there, it can take time to choose and trust the right one. We have done all the hard work for you and specially selected the best new betting sites featured in this article, ensuring they pass all our criteria. The criteria to rank the best new betting sites are detailed below. 

Welcome Offers

The best new betting sites will undoubtedly offer brilliant welcome offers for new customers at the site. New sites can clearly see that welcome offers do exceptionally well at betting sites and are an excellent way for new customers to earn a bonus and boost their bankroll. Welcome offers are a great quality to look out for because users will be more likely to sign up for a site that offers a bonus compared to one that doesn’t. The best new betting sites offer various welcome offers, including free bet offers and match deposit bonuses. Welcome offers are straightforward to claim and a great feature to look out for when choosing your next betting site. 

Range of Betting Markets

New betting sites that offer extensive coverage of betting markets will be ranked highly. Users at a site will appreciate the excitement of various markets, including a great range of sports to choose from such as football, horse racing and darts. An extensive range of betting markets also increases the chance of players finding a sport they love and can place their bets on. We rate new betting sites highly for this feature, and it is a bonus if the markets offered are niche and highly sought after by bettors, such as sports tournaments and speciality markets. 

Competitive Odds

Odds are prevalent at betting sites, and users must look for a new betting site that offers competitive odds on its markets. Odds are in place to give the player a slight idea of the likelihood of their bet winning; specifically in sports betting, it can give users an insight into the team most likely to win. Users can then wager on a certain amount of the outcome of the bet. The betting site will supply odds on betting markets for customers to use and is a way for the betting site to make a profit. When choosing your next betting site, ensure the odds are competitive to have the best chance of a big payout. 

Payment Methods

A new betting site with a large variety of secure and reliable payment methods is a quality that we look out for when recommending the best new betting sites to our readers. Furthermore, with so many deposit and withdrawal methods to choose from, it can be challenging for users to determine which are the safest. Some high-quality payment methods we recommend include Skrill, Neteller, PayPal — PayPal betting sites are in high demand — and Visa Debit.  All provide fast and secure transactions with little to no transfer fees. Therefore, we do not recommend sites with limited payment method options. 

Live Streaming

A live streaming feature at betting sites is becoming increasingly popular with bettors and sites alike as it provides a high-quality sports betting experience and convenience for players as everything they need is in one place. Live streaming is great for watching the big event through the betting site, so you do not miss a score. All the best new betting sites offer a high-quality live streaming option for players to enjoy their favourite sports live. Live streaming is also beneficial when in-play betting. This is where users can place live bets on a sport whilst it is taking place. The two create an immersive feel for online betting. 

Mobile Options 

There has been an increase in the popularity of mobile gaming over the last decade, with most online betting platforms now also offering a mobile counterpart. The best betting sites must offer a fully optimised mobile app or site to make it onto our list. Nowadays, bettors will use their mobile devices for almost everything, so why exclude betting? All of the best new betting sites listed above offer high quality, fully optimised mobile betting apps and sites so users can play on the go whilst receiving the same top gaming experience they would expect to find on the desktop version in the convenience of their mobile. 

Existing Customer Promotions 

While it is important for new customers to be enticed to join a new betting site using generous welcome bonuses, keeping existing customers excited about a betting site is equally important. The best new betting sites offer many existing customer promotions to ensure loyal and returning customers get rewarded and want to keep investing time in a new betting site. Some popular promotions include free bet offers, match deposit bonuses and no deposit bonuses. We do not feature any new betting sites that do not offer an adequate amount of existing customer promotions. 

User Interface 

The ease of use at a site and the quality of the user interface are essential factors when it comes to us choosing new betting sites to recommend to our readers. When visiting a new betting site, the last thing that players want is to need help finding the bonus or betting market they desire. The more simplistic the new betting site or mobile app is, the better. That is why all of the best new betting sites featured in this article provide a logical and user-friendly interface at the sites, meaning users can avoid unnecessary confusion and enjoy potentially winning some top prizes.  

Best New Football Betting Sites

Football is one of the most wagered-on sports in the nation, and it is therefore a requirement that the best new betting sites provide extensive football betting markets and betting options for football fans to enjoy. To ensure our recommended new betting sites fit the title of the best new football betting sites they must offer coverage and markets for the most significant football events. These include the Premier League, the Champions League and the World Cup. Players will enjoy placing their bets on these big events and can celebrate them by potentially earning some top prizes. Additionally, the best sites must offer competitive odds and also have a selection of football betting apps to download, too. Some of the best new betting sites that offer excellent football betting coverage include BetUK and Betfred. 

Best New Horse Racing Betting Sites

Along with football, horse racing is one of the most popular sports across the UK, making it a top choice of betting market for many bettors. When we think of betting, we think of horse racing and massive events such as Cheltenham Festival and the Grand National, where punters anticipate their chosen horses’ victory. The best new horse racing betting sites will offer extensive coverage of the biggest horse racing events and live streaming features so players can catch all of them. The best sites will also offer competitive odds on each race to attract players even more. Sites will also offer generous promotions to accompany horse racing events, including best odds guaranteed, non-runner no bet and acca insurance to help protect players.

New Betting Apps 

All of the best new betting sites featured in this article offer high-quality, fully optimised mobile apps for users to enjoy the site’s quality features on the go. To download one of the new best betting apps, players must visit either the App Store or the Google Play store, sign up to the app once it is downloaded and enjoy placing their first wager. Mobile gaming is gaining popularity, and players prefer to play on the go anytime, anywhere. All of the best new betting sites we have recommended allow for convenient betting, and users can expect to find the same excellent quality features from the desktop version on the mobile apps.  

Betting Sites Offers & Bonuses 

The best new betting sites will offer new and existing customers a range of generous bonuses and promotions to keep players enticed and rewarded at a site. Taking inspiration from the popular older sites, the newest betting sites know which bonuses bettors love. Detail on each bonus type is further explained below, so keep reading to find out which bonus is suited to you. 

Free Bets

One of the most popular bonuses found at the best new betting sites, free bet bonuses are simple to claim and rewarding for users, new or existing. Whilst free bet bonuses can often be found as part of welcome bonuses, they’re also used in existing customer promotions to attract users. Free bets are a great bonus as they allow users to try out a site or betting market without parting ways with their own money and still potentially earning some top prizes. Users can either make a deposit or wager a certain amount to earn free bets. It’s important to remember that users cannot withdraw the free bet amount but instead must use it to wager on the site. 

Enhanced Odds

Users looking for a bonus primarily focusing on a specific betting market should try out enhanced odds. Enhanced odds will often be offered to users on certain markets when there is a specific event taking place. Betting sites will demonstrate this bonus by offering a boosted price on a market, which means users will get a higher payout for their money. Whilst this bonus is typically offered on certain sports events, it can also be provided to players as a regular bonus as well as rewarding a customer’s loyalty to a new betting site. 

Deposit Bonus

Deposit bonuses are a simple yet rewarding bonus for users to claim at their favourite best new betting site. A deposit bonus, as the name suggests, requires users to make a qualifying deposit in order to unlock the bonus. The amount players have to deposit varies depending on the new betting site. The betting site will match a player’s deposit up to a certain amount. An example of a deposit bonus is if a player deposited £10 on a 200% deposit bonus, they will receive £20 in bonus rewards. Players should always be sure to read the terms and conditions on any bonuses that they are claiming to avoid any unwanted surprises. 

Bet and Get

Also known as ‘Bet Y get X’, Bet and Get bonuses are found at all of the best new betting sites that are featured in this article. They are simple to claim and give users a clear understanding of what they are receiving. This bonus can be claimed by users depositing or betting a certain amount, as stated by the offer and receiving a stated reward in return. Bet and gets usually come as part of a new customer offer. An example of a bet and get would be if a player bet £10, they can receive £20 in bonus credits that will be added to a player’s account. 

Matched Deposit Bonus 

Matched deposit bonuses are similar to deposit bonuses in the fact that players are required to make a qualifying deposit in order to be eligible to claim the bonus. However, with a matched deposit bonus the betting site will match a player’s initial deposit up to a certain amount. For example, if a player deposited £20, they will be credited £20 back in bet credits. All of the best new betting sites listed above offer their users excellent matched deposit bonuses. Always read the bonus terms to ensure you know what to expect. 

FAQs

What are the Best New Betting Sites? 

All of the best new betting apps we have recommended in this article are extremely safe and reliable, as well as guaranteeing a high-quality experience for users. Some of the best new betting sites include Virgin Bet, BetVictor and William Hill. 

How do I join the Best New Betting Sites?

Joining and creating an account at the best new betting sites listed above is extremely simple and can be completed in a few simple steps. Users must ensure they are meeting all requirements in order to be eligible for the site. Follow the guide below to get started. 

1. Firstly choose which best new betting site you wish to create an account at
2. Visit the desktop site or mobile app of your chosen new betting site to get started
3. Select the ‘join’ button to access the sign-up page
4. Once on the sign-up form enter all required information which can include full name, address and bank details
5. Players are also required to create a username and password to use for future logins
6. Accept the betting site’s terms and conditions 
7. Once you have successfully created an account you begin wagering at your chosen best new betting site

Are New Betting Sites Better than Older Betting Sites?

New betting sites firstly have a clear advantage over older betting sites as they are able to learn from any mistakes older betting sites have made in order to create new and improved features that users will love. In this instance, new betting sites can be seen as better. Older betting sites may override newer betting sites due to their player reputation and trustworthiness, as users may have used the same site for several years. Whilst newer sites may offer improved features, some players like to stick with what they know. All of the best new betting sites in this article are excellent, so create an account today to get started. 

Are New Betting Sites Safe?

Yes, all of the best new betting sites that we recommend are extremely safe and trustworthy and we ensure that players are safe before recommending any betting sites. We ensure that each site is fully licensed and regulated by top authorities like the reliable UK Gambling Commission, which proves the site has met all requirements to be a valid site. Additionally, all sites adopt data encryption technology to ensure all user data is secure. 

Can I live stream events at New Betting Sites?

All of the best new betting sites that we have recommended in this article offer a live streaming option so that players can watch the big event whilst placing bets at their chosen betting site so they never have to miss a score. Live streaming is available on many popular sports including football and horse racing. Visit one of the best betting sites featured in this article to get an immersive gambling experience using the live streaming feature.

Football is by some distance the biggest sport in the UK. It is the national sport and people love to bet on it just as much as they love watching it every week.

Thankfully, there are plenty of destinations in the UK that allow fans to place bets on football matches all over the world. We have gone out of our way to find the best football betting sites in the UK, judging the contenders on a number of factors such as the quality of their football markets, the bonuses that are available and the number of football betting offers that are available. 

Continue on to see our hand-picked list of the best football betting sites in the UK.

Best Betting Sites For Football

Online football betting sites are highly coveted in the UK for obvious reasons. There is a huge number of football fans that want to place bets on matches — and only want to do so with the best bookmakers. And rightly so.

Take a look below to see our pick of the best football betting sites in the UK.

18+ Gambling Can Be Addictive. Please Play Responsibly. BeGambleAware GamStop Gambling Commission

• bet365
• Betfred
• William Hill
• BetVictor
• BetUK
• Betway
• LiveScore Bet
• Virgin Bet
• Mr.Play

bet365

bet365 is without a doubt one of the best betting sites for football in the UK. bet365 has a fantastic reputation amongst sports betting sites and with good reason. Both the mobile app and website come packed with an incredible range of football markets, allowing customers to bet on anything from the number of corners in a match to what the first set piece of the match will be. In addition, there are plenty of football offers on bet365 including their 2 goals ahead early payout offer, up to 70% soccer accumulator bonus and soccer substitute guarantee promotions. New customers can also get £30 in free bets with a £10 qualifying bet.

Betfred

Next on our list is Betfred, which is serious about football betting. Betfred has an impressive range of football markets and coverage of games from all corners of the globe. Also coming with a clean user interface that makes it easy for punters to find the football markets they’re searching for, Betfred is definitely a top choice. Extra value is also added with their acca insurance promotion. Sign up today to claim Betfred’s outstanding bet £10 get £40 in bonuses welcome offer.

William Hill

William Hill is a big favourite amongst UK sports betting customers, having been a staple of the selection of bookmakers since being founded as a high street bookie in 1934. The company has translated their success with in-person betting to its online betting site, which is one of the best that we have used. Customers can regularly find bonuses and odds boosts around football matches and can also benefit from their acca freedom and free or 4 offers, as well as regular bet and get promotions. To boot, William Hill also boasts one of the best football betting apps in the UK. Join William Hill and bet £10 to get £30 in free bets.

BetVictor

There is another chance to claim £40 in free bets by signing up to BetVictor. Their new customer offer sees players that sign-up and place a £10 bet on any football market rewarded with £40 in free bets. These £40 in free bets are then divided up into 4 x £10 free bets that can be used on selected football markets. BetVictor also has an impressive range of football markets and a loyalty club that will benefit their most active players. Enjoy comprehensive coverage of football at BetVictor.

BetUK

One of the best new betting sites in the UK is BetUK, which has impressed many with its football betting options. BetUK’s simple user interface makes it easy to find what you are looking for, while they also have a BetUK Specials page that is dedicated to their enhanced odds offers for football. As part of their official partnership with Manchester City, BetUK is also offering a 10% profit boost on every game you bet on involving the Premier League side, as well as the BetUK Acca Club. The new customer offer available today is an impressive bet £10 get £30 promotion.

Betway

Up next is Betway, which has one of the most impressive bet builder functions that we have seen from a football betting site in the UK. Betway’s choice of football markets is extremely impressive, featuring markets from live matches from England to Estonia. The new customer offer at Betway is unique compared to the others on this list, as it does not follow the ‘bet and get’ template. New customers at Betway can get a £30 matched free bet if your first accumulator bet on football or horse racing with at least three or more selections loses. Sign up today to claim this offer.

LiveScore Bet

LiveScore Bet has made a good impression since launching, so much so that they find themselves in our list of the best football betting sites. Betting sites for football is a competitive business, making it important that new sites regularly offer solid promotions around football and that is the case at LiveScore Bet. Their promotions page is regularly updated with football offers, such as getting a £5 free bet when you place a £5 bet builder on Premier League matches, which was live at the time of writing. New customers at LiveScore Bet can bag £20 in free bets when they sign up and place a £10 qualifying bet online.

Virgin Bet

Another new face to sports betting in the UK is Virgin Bet, which is also offering new customers the chance to claim £20 in free bets when they sign up and bet £10. Virgin Bet has daily price boosts surrounding selected football markets, as well as some impressive existing customer bonuses. The standout we found was their weekly acca opt-in offer, where a £10 free bet is available to players that place two £10+ accumulator bets every week. Football fans can also enjoy their fives promotion, which is a free-to-play game each week which real cash prizes available.

Mr.Play

The last of the brands on our list of the best football betting sites is Mr.Play. Football is the main focus of their site, sitting at the top of their list of sports and at the forefront of their immediate list of in-play markets too. Mr.Play also has a welcome offer that new customers are able to claim once they sign up. Bet £10 to get a £10 free bet when you first sign up to Mr.Play, which can be used to bet on football markets. Mr.Play gives their customers the chance to bet on football from a huge number of countries, from Uganda to Uzbekistan and Ecuador to Egypt.

How to join Football Betting Sites

Joining football betting sites is a simple process that is straightforward to follow. Most online football betting sites have a similar sign-up method to each other, making it easy to join multiple sites with little confusion. Follow each of these steps to join one of the best football betting sites in the UK today.

• Click the link above to be taken to the registration page of the football betting site you wish to join.
• Enter your personal details where required, including name, date of birth and address.
• Choose a unique username and password combination.
• Enter any promo codes required to be eligible for the site’s welcome bonus — this will clearly be stated within the T&Cs if necessary.
• Accept the terms and conditions. 
• Click ‘join now’ to complete the process of creating your account.

If you are interested in claiming the welcome bonuses that are on offer above, be sure to read the terms and conditions of each individual offer before claiming them. This way, it removes the doubt of potentially following the steps incorrectly and losing eligibility for the bonuses on offer. Be sure to pay particularly close attention to terms such as bonus codes, minimum deposit amount, minimum qualifying bet, minimum odds of any selection within the qualifying bet and free bets expiry time. 

Betting Sites Football Offers

Football betting offers are extremely lucrative in the sports betting industry. As one of the biggest and most popular sports to bet on, it comes as no surprise that football is at the forefront of the best betting sites offers. There are a number of ways in which bonuses can be claimed from the best online betting sites for football, the best of which we have listed below.

New Customer Offer

As has been demonstrated above, the vast majority of bookmakers in the UK have new customer offers available. All of the best betting sites have these and the best bookmakers offers tend to be in the shape of welcome bonuses. Within these, new customers are given a bonus in return for creating an account with their chosen bookmaker. These will generally be some of the most rewarding bonuses that you receive as an online sports betting customer. More often than not, these will also follow the ‘bet and get’ template, where customers first have to place a qualifying bet using their own money before receiving free bets in exchange. Above, you can find the new customer offers from the best betting sites in the UK.

Free Bets

They say the best things in life are free and that is certainly the case when it comes to betting on football. Occasionally, there will be the opportunity to claim free bets to use to place your football bets with. Whilst it is rare that bookmakers will provide football free bets without any requirements, there are occasions where this will happen, mostly at the time of a significant match such as the Champions League final, for example. However, most of the time customers will be required to place bets using their own cash to then qualify for free bets offers. New customer offers will often use free bets as the carrot to incentivise new players to sign up.

Loyalty Rewards Program

Some football betting sites in the UK have the option for customers to join a loyalty program. These are designed specifically for the most loyal and active players with a bookmaker, ensuring they’re rewarded for their activity with various bonuses and betting offers that are exclusive to VIP players only. Some of these types of rewards programmes are strictly invite-only, but we would only recommend enrolling into one if you are comfortable playing with larger stakes to really get the most out of them. 

Matched Deposit Bonus

The majority of bonuses and betting offers that online sports betting customers will receive will generally require a deposit of your own before the bonus is awarded. As part of matched deposit bonuses, football online betting sites will match your deposit amount in bonus amounts. For example, if you make a deposit of £20 under the terms of a matched deposit bonus, you will then be rewarded with a further £20 in bonus funds to play with, giving you a total of £40 in your betting account.

Bet and Get

As is evident above, bet and get is the most common form of bonus that you will see from sports betting sites. Bookmakers will require an initial deposit from players first, after which they will be rewarded with a set bonus amount. Some of the bonuses featured above require an initial deposit and qualifying bet of £10 in exchange for £30 in free bets. Bet and get offers will usually be of good value to sports betting fans and will be regularly accessible to players.

Picking the Best Football Betting Sites UK

With so many different UK football betting sites around, it can be difficult to know which ones are best to select and sign up for. As such, we have compiled a list of strict criteria that we follow and use to test the contenders. Only the best football betting sites have passed and we have outlined the factors that we look for below.

Range of Markets

First and foremost, we have looked at the variety and quality of football betting markets. It goes without saying that this should be a high priority for any football betting site wanting to make an impact as this is what the target audience is specifically searching for. We look for plenty within this sector, such as the various football leagues that you can bet on and the bets that you can place on games. While it would be expected that you could bet on the Premier League and the number of goals in a game, for example, the best football betting sites will have markets within more obscure nations like Paraguay and Nigeria and allow you to bet on outcomes within fixtures like the number of cards and throw-ins, giving the broadest possible football betting experience. 

Live Streaming

There are plenty of UK football betting sites that come with the option to live stream football matches from all four corners of the globe. We have hand-picked a number of football betting sites that come with the option to watch games via high-quality streams. This has become an increasingly common feature to find in betting sites for football, but not all operators have this function. We have picked out UK football betting sites that come with the option to stream games, allowing you to watch the action unfold live once your bet has been placed. 

Odds

The value of the odds regularly provided by a betting site can have a huge impact on user experience. Uncompetitive odds compared to industry standard will leave customers short-changed on their winnings and ultimately wanting to go elsewhere. To combat that, we have only included brands in our list of the best football betting sites that have competitive odds compared to their competitors and will leave their customers satisfied with the value of their bets and the returns that subsequently come with winning bets. 

Welcome Offers

Welcome offers have become the industry standard in recent years, with it rare to find a football betting site that doesn’t come with a bonus for new customers to claim. Any that don’t likely won’t be worth your time, which is why we have only selected operators that have a new customer bonus to claim. These will generally follow the ‘bet and get’ template, but will not always be exclusively restricted to that type of offer, as you can see above. The best thing about welcome offers is there is no limit to how many you can claim as an online football betting customer — allowing you to benefit from the bonuses whilst also exploring which is your favourite football betting site.

Existing Customer Promotions

One of the biggest advantages of new customer offers is they provide excellent value to punters, but what about after that? A football betting site can become stale pretty quickly if there is a lack of further offers for punters to benefit from. As such, we will always assess the state of the promotions page and see what football betting offers are available for existing customers. Bonuses such as odds boosts, acca insurance and bet builders all help to retain interest once the welcome bonus has been played through.

Mobile

There has been a surge of football bettors migrating to betting on their mobile phones. While we have listed the best football betting sites above, we have also taken some consideration into the mobile offering that each brand has. By betting on your mobile and downloading one of the available football betting apps above, there is the ability to have a flutter on the football wherever you are. There are some fantastic football betting apps available to download for free — all you need is your betting account login details to sign up. 

Payment Options

The payment options that are available with a football betting site can also impact user experience. We look for football betting sites that have a strong selection of payment methods available to make it as accessible to as many potential customers as possible. A limited range of payment options can make it difficult for some to complete their deposits and withdrawals, with popular options including PayPal, credit cards and debit cards. PayPal betting sites are particularly in demand. We will also look for factors such as the minimum deposit and minimum withdrawal amount required by each betting site.

In-Play Markets

In-play betting, or as it is otherwise known, live betting, has become a big part of the way that many punters are now betting on football in the UK. In-play betting is when punters place bets on a live match whilst it is ongoing. Odds are regularly updated within in-play markets to reflect what has happened in the match at the point that you are betting on it and the way the bookmaker expects it to unfold. Betting in-play can give greater value to players than betting pre-game and can also allow players to bet on instinct from what they have seen to that point of the fixture. Having both in-play and live streaming options is a huge advantage to punters.

Betting Sites Football Markets

There are a number of markets that punters will routinely bet on when it comes to betting on football. There is a great depth of markets available, but these are the most popular that many football fans will regularly have as their go-to bets.

Full-Time Result

This is the most common and popular type of bet to place on football in the UK. Within this market, you must correctly predict the outcome of the match that you are betting on — either home win, away win, or draw.

Both Teams To Score (BTTS)

Both teams to score is another common market that you can expect to see heavily promoted within football betting sites. The simplicity of the market has no doubt contributed with only two options available. Select ‘yes’ if you think both teams will score in the match that you are betting on, or ‘no’ if you do not.

Correct Score

There is decent value to be had within the correct score markets, which leads to plenty of punters betting on the correct score of matches they are watching. Bet on the correct score of the match to be paid out as a winner.

Specials

Football betting sites will occasionally have special markets for their customers to bet on that will be topical to current affairs in football. For example, manager betting markets are popular at the time of managerial sackings and appointments, while there is also the ability to bet on a player’s next transfer. Odds boosts are also often included within these special markets.

Football Accumulators

There are many football betting fans that will place football accumulator bets almost religiously at the weekend. Building coupons for a full Saturday of 3pm kick-offs is extremely popular amongst UK football bettors and there are plenty of searches for football accumulator tips for the weekend. Accumulator bets allow bettors to combine multiple selections under one bet, combining the odds of each selection to get a bigger price than they would’ve got betting on each selection individually. This particularly suits football betting as it allows users to combine multiple short-priced favourites together to get additional value. 

Popular Football Tournaments for Betting

The depth of betting markets across UK football betting sites means there is the ability to bet on a vast number of tournaments and leagues across the world. Below, we have listed some of the most popular tournaments that betting sites for football have to offer. 

Premier League

The Premier League is the biggest football league in the world and the pinnacle of English football, being the top division in the country. It’s no surprise that, as a result, this is the most popular league to bet on in the UK. The Premier League features 20 of the top teams in the country and regularly has exciting betting offers surrounding matches in the league.

Champions League

The Champions League is Europe’s elite club competition, combining the best teams across the continent each season. It is regarded by most as the most prestigious trophy to win in club football and there is always huge betting interest in the Champions League in the UK. Players can bet on every Champions League match each season and have the ability to bet on the outright winner of the competition.

Serie A

One of the top five leagues in European football, Serie A is a popular option amongst football bettors across Europe. Featuring some of the biggest teams in Europe such as Juventus, AC Milan and Inter Milan, there are plenty of attractive betting proposals with betting on Serie A matches.

Bundesliga

The Bundesliga is also featured in Europe’s top five. Bayern Munich have regularly dominated the league over recent years, but the competitive nature of the league outside of the Bavarians is partly responsible for the strong interest in betting on the Bundesliga.

La Liga

Headlined by Barcelona and Real Madrid, it’s no surprise that there is big betting interest in La Liga. What’s more, there is also the ability to live stream La Liga matches with a number of football betting sites in the UK when you place a bet on them.

Championship

When it comes to drama and shock factor, there are very few football leagues that can compete with the Championship. The second tier of English football, it’s one of the most entertaining leagues in the world and there is a huge 557 Championship matches to bet on per season (including Play-Offs).

FAQs

What are the best Football Betting Sites UK?

The best football betting sites in the UK can all be found above. Sign up today to claim the welcome offers that are available and to start betting on football!

What is the minimum age to use UK Football Betting Sites?

The minimum legal age to use football betting sites in the UK is 18. Players will be required to prove their age and identity when creating an account.

How do I bet on football?

Betting on football is extremely simple. Find the match/market you are looking for, then add your selection to your betslip. Select your stake and then click ‘place bet’ to complete the process. 

Is betting on football legal in the UK?

Yes, betting on football is legal in the UK. However, it’s only safe when betting on sites that are licensed by the United Kingdom Gambling Commission (UKGC). Each of the football betting sites listed above is fully licensed by the UKGC and are trusted betting sites.

How can I use football free bets?

Football free bets can be used on a number of different markets, such as full-time result, tournament winner or both teams to score. Always be sure to read the terms and conditions of your football free bets before claiming them to see if there are any requirements such as minimum odds or selected markets. Also, remember that bet stakes aren’t returned in most free bet winnings.