7.8 C
Manchester
Friday, May 8, 2026
Home Blog Page 376

ZEAL Creative activates BUXTON’s first large scale on-pack promotion in a decade

0

The UK’s most effective brand activation agency, ZEAL Creative, is working with BUXTON natural mineral water to drive multi-pack purchase and reward shoppers with Great British Experiences.

Inspired to engage shoppers eager for new adventures after a year in lockdown, ZEAL created a campaign that aligned BUXTON with brand Virgin Experiences, harnessing the brand’s reputation and credibility. The on-pack competition offers consumers the chance to win one of 125 Virgin Experience Days, worth £250. ZEAL developed the partnership, creative artwork and promotional strategy to grow market share of BUXTON®’s multi-pack range and raise consumer awareness of the brand’s inspirational “Don’t Give Up, Rise Up” message.

The promotion appears on over 5 million packs of BUXTON® 8 x 50cl, 12 x 50cl and 6 x 1.5l packs and drives entry via the brand’s website. Integrated with in-store point of sale materials, organic social media and paid media activity, the campaign also drives footfall into water aisles. Adding value to BUXTON® products over own label and other water brands, the promotion broadens reach and engages shoppers, ultimately driving purchase.

This is the first creative campaign ZEAL has run with BUXTON and the latest Nestlé brand to appoint the agency. ZEAL has also developed shopper engagement promotions for Nescafé and Nestlé confectionery brands including KitKat, Aero and Milkybar.

Polly Rowntree, Business Development Director at ZEAL Creative, says: “The opportunity for BUXTON to encourage the nation to RISE UP & WIN Great British Experiences after what’s felt like a long year indoors couldn’t be missed. Partnering with Virgin Experience Days was the perfect fit as the prize provider, and we look forward to seeing the positive impact on sales as a result of the campaign.”

Agathe Robert, Nestlé Waters Local Brands Lead, comments: “After this uncertain time, BUXTON is on a mission to bring hope and inspire a nation that never gave up to RISE UP. Now, more than ever. This campaign is directly drawn from BUXTON® positive and resilient mindset. Every promotional pack gives a chance to win Great British Experiences, thanks to the partnership with Virgin Experience Days. We look forward to inspiring our shoppers and seeing a positive impact on sales.”

“I’ve never written a line of code in my tech career”

Headshot A Bampton 300x300 1

Amelia Bampton, 38, Regional Director of Codurance UK North, is on a mission to break down stereotypical entry barriers to tech after the pandemic caused many to consider a career change.

 

During an exemplary two decades in tech Amelia Bampton hasn’t so much as written one line of code.
The 38-year-old has lived and worked through the digital age – in multiple high profile jobs – for companies including Vodafone and JD Williams.

She’s now Regional Director of Codurance UK North, a £8 million turnover software consultancy that employs more than 100 people across its three European offices, London, Barcelona and Manchester.

As leader of the Manchester base Amelia often attributes thought to the city’s thriving tech ecosystem and its ripple effect potential.

“You don’t have to be a developer to have a great career in tech,” said Amelia. “I’ve never written a line of code in my tech career. I’ve had many different roles, enjoyed myself and continue to. And I like to think that I play a valuable part in any kind of technology delivery team or company.”

Mum-of-two Amelia, from Cheshire, joined Codurance from Chicago based company ThoughtWorks in July last year and has since hired a raft of new recruits.

That came after Codurance, which has a client base that includes ASOS, eClinicalWorks, Roche and Cazoo, the UK’s fastest growing unicorn, achieved company-wide year-on-year growth of 97%.

Despite the tech sector having come so far compared to when she started out Amelia says the industry has a way to go when it comes to breaking down stereotypical entry barriers.

“I was used to always being the only female on the team but I never questioned it, it was just the way the world was back in the early noughties,” said Amelia.

“There were so many imbalances, not just gender. Compare that to now and you start seeing how far we have come. But there’s always more that can be done.

“A big part of me enjoyed breaking the stereotype of being the only woman in the room so to speak.

“It’s since given me a platform to talk to younger people and those who join tech organisations, bootcamps and cohorts.”

She added: “In the past year the influx of people joining coding camp cohorts as well as those who are considering entering tech as a career change is remarkable.

“It makes me happy to see people believe that there are different avenues in and that you don’t have to follow that traditional university route.

“Taking advantage of the opportunity is important and I’m wanting to connect with organisations and companies in Manchester and beyond about how we best support the technology ecosystem. Because together we can break the cycle and stereotypes of entering technology as a career.

“The tech world of work is open to anyone, I genuinely believe there is a role for everyone, whether you are a graduate or wanting a career change. It’s exciting to continue to think about how we can harness some of those opportunities, particularly in a post pandemic world, a more face to face world.”

Codurance was founded in 2013 by Sandro Mancuso and Mashooq Badar following the pair’s launch of the London Software Craftsmanship Community – the first and largest of its kind in Europe – three years earlier.

The consultancy is a recognised industry leader in the use of quality practices and expertise, such as XP, Software Modernisation, Product Development and DevOps.

www.codurance.com

Entrepreneurs launch two unique innovation growth programmes at HOST to nurture new and diverse entrepreneurial talent

A technology hub has launched two unique business incubation programmes in response to post-Covid needs by building a peer powered community and bringing world-class innovation and growth opportunities to the region’s most promising entrepreneurs.

HOST, the Home of Skills & Technology at MediaCityUK, has opened applications for its Cyber Innovation Lab and Unity Centre of Excellence Incubator programmes for ambitious start ups and SMEs creating innovations in cyber, data science, AI and immersive sectors.

Led by business trailblazers Mo Isap and Andy Beaden, who have more than half a century of combined experience in starting and scaling companies, the programmes are based on their industry knowledge and have been specially developed for entrepreneurs.

Mo, founder and CEO of IN4.0 Group and Andy, co-founder and chairman, are the operators of HOST and have a strong track record in supporting businesses to adopt digital technologies and accelerate their growth.

The 12-month programmes are part of HOST’s flexible and affordable incubation membership and will be delivered in collaboration with high profile technology partners such as Microsoft, Siemens and Unity.

The Cyber Innovation Lab incubates best-in-class cyber, data science and AI start ups and scale ups, and supports the rapid development of industry-leading disruptive innovations.

Key to the lab is HOST Cyber, in partnership with Salford City Council, which includes a cutting-edge cyber sandbox, allowing businesses to use real anonymised data to build, develop and test new ideas.

While the Unity Centre of Excellence Incubator Programme connects outstanding innovators with the creativity, imagination, and expertise of Unity, providing invaluable access to Unity’s technical leads, creatives and support networks.

As the only Unity Centre of Excellence in the UK, it offers regular 1-to-1 mentoring, tailored advice, workshops and hackathons, designed to help businesses get investment ready and fast track them to success.

Those involved will also be supported by HOST’s exclusive Innovation and Business Growth Programme, which equips entrepreneurs with personalised mentoring and the tools they need to successfully bring their products to the commercial market.

The programme has been developed from years of experience, analysis and reviews of business support, incubation, accelerator and growth programmes.

Businesses will also join HOST’s collaborative innovation community where founders are introduced to funding options and given exposure to its partnership network, including 250 businesses across MediaCityUK and the Greater Manchester Chamber of Commerce’s 4,500 members through events and marketing opportunities.

A number of exciting new programmes for entrepreneurs, businesses and people looking to upskill in digital technologies are currently being developed by the innovation hub with plans to launch them over the next few months.

HOST’s mission is to break the barriers to entry into the tech sector, enabling businesses of all sizes to scale up and drive economic growth by creating one of the most inclusive technology communities in the world.

Mo Isap, CEO of IN4.0 Group, operators of HOST, said: “We’re offering entrepreneurs a home at HOST, not just a location, but a place where they can become part of our supportive and inclusive innovation community. People, place and culture are at the heart of everything we do.

“Having been on my own personal journey as an entrepreneur from starting businesses to then building them up, I understand how both tough and rewarding the journey can be, but also no one else understands what you go through as a business owner like your fellow entrepreneurs. I’m privileged to be able to share that experience and the knowledge I’ve gained along the way with others who might be coming up against the same hurdles.”

HOST member Dr John Hardy, Director of HE Inventions, said: “At HOST you are part of a community where there is always something new and interesting going on, with plenty of enjoyable events and initiatives to take part in that expand your network. It’s great for our customers and colleagues alike to be in such an inspiring and energetic environment, while being in the heart of MediaCityUK helps us to attract the best people in the region.”

CPP appointed Managing Agents for £5.8m Manchester industrial scheme

Specialist property consultants, Commercial Property Partners (CPP), has been appointed Managing Agents for a multi-let industrial scheme on the edge of Manchester City Centre.

CPP will manage City Court, a 26, 945 sq. ft. industrial scheme on Poland Street in Ancoats, on behalf of property developer, HBD.

The development benefits from a prime location a short distance from Manchester’s city core, while also offering direct transport links to Cheshire, Merseyside, and Lancashire.

A total of 13 units are currently occupied by a range of businesses, including Sky and Ticketmaster.

In their role as Managing Agents, CPP will assume responsibility for the day-to-day management of the site, including rent and service charge collection on behalf of the landlord.

Matthew Fitzgerald, Director at CPP, said: “City Court is the second site CPP will be managing on behalf of HBD. The location is positioned to benefit from its proximity to a number of key cities in the region, presenting an ideal fit for HBD s they continue to build their investment portfolio.

“Being appointed as Managing Agents on such a significant scheme is a true testament to our success this past year and the trust clients place in our services.”

City Court is the latest addition to CPP’s growing property management portfolio within the North West, following a number of deals within the region over the past year.

Net Zero: What it is and why it matters to you

‘Net zero’ is the new buzzword in the fight against climate change. Kevin Lambert, Resource Efficiency Lead at GC Business Growth Hub, explains what net zero means, where it came from and why all businesses need to sit up and take notice.

Over the last few months you may have heard the term ‘net zero’ in conversations about climate change. The government has even set a formal target to hit net zero in the UK by 2050. But what exactly does that mean?

What Net Zero stands for

Net zero is when the greenhouse gases we emit are reduced to the point where they can be balanced out by the greenhouse gases we remove from the atmosphere. In other words, it means no negative impact on the climate overall.

Climate scientists like to use the metaphor of a bath – if you pour in water faster than it empties through the plughole, the bath will fill up and eventually overflow. But if you balance the amount you put in with the amount draining away, by slowing down the tap and/or increasing the size of the plughole, then the water in the bath will remain level.

Net zero is also often known as ‘carbon neutral’, because greenhouse gas emissions are generally measured in CO2 (the most prominent greenhouse gas). You may even have come across the term ‘carbon negative’, which takes things one step further by removing more greenhouse gases from the atmosphere than you put in, resulting in a net positive impact on the environment. Some leading companies such as Microsoft are already moving in this direction.

But let’s not get ahead of ourselves – we’ll start with net zero.

What it means globally

In 2015, world leaders came together in Paris for a UN summit on climate change, formally known as a COP. Paris was COP21, and it resulted in an historic global climate agreement.

Nearly 200 countries agreed to take action to reduce their emissions in a bid to limit global warming to 1.5°C above pre-industrial levels. Climate scientists say the global community needs to reach net zero by the middle of the century at the latest for a reasonable chance of achieving this.

This is no mean feat. Global temperatures have already risen by 1°C, and we’re on course for 3-5°C unless more action is taken. Donald Trump infamously pulled the US out of the Paris Agreement when he became President, but Joe Biden has already committed to reinstating the US when he comes to power.

What it means to the UK

The UK became the first major country to set a net zero target of 2050 in 2019. Achieving this will require a complete transformation in almost all aspects of society. We will need to reduce emissions to as close to zero as possible by being far more efficient and intelligent in how we generate and use energy, how we consume materials and other resources, how we transport ourselves and our goods, and how we manage our waste.

We will also need to increase the amount of CO2 we remove from the atmosphere by changing the way we use land – for example by planting trees and restoring nature – and by developing new technologies that capture and store carbon from the air.

Much of this will be driven by national policy. The forthcoming ban on the sale of petrol and diesel vehicles is just one example of the sort of major government intervention we can expect over the coming years.

In 2021, the UK will host COP26. It will be the most important climate summit since Paris in 2015 and the UK’s presidency of the summit will put climate change front and centre of the government’s attention. We can therefore expect an increasing number of new climate-related announcements and commitments in the lead up to the summit in November.

What it means to Greater Manchester

The national target of 2050 is contested – many climate scientists, environmental groups and businesses would like to reach net zero much earlier. Several cities and city regions across the country have set their own, more ambitious, targets – including Greater Manchester, has set a target of net zero by 2038. Achieving this level of ambition will have far reaching consequences for businesses across the city region.

 

What it means to you

Ultimately, achieving much of what is required for net zero will fall on the shoulders of businesses. Urged on by consumers, shareholders, climate-related legislation and the risks of climate change itself, many of the world’s largest companies have already drawn up their own net zero plans. Often, these include targets far in advance of 2050. 

The number of corporate net zero commitments have tripled over the last year, in what has been coined the ‘Race to Zero’. At the time of writing, 1,541 companies with a combined revenue of over £8.5 trillion have formal net zero targets in place.

These net zero commitments will have a profound impact on supply chains. A 2018 survey by HSBC found that nearly a third of companies around the world planned to make their suppliers more sustainable in the immediate future. In 2020, the number of large-scale buyers asking suppliers for environmental data increased by 24 per cent.

Claire Scott, part of the Hub’s specialist Resource Efficiency team, has noticed a gradually increasing interest in net zero among SMEs as a result:

“While the net zero agenda is yet to penetrate into much of the SME community, we are beginning to see progressive businesses get ahead of the game by setting their own net zero targets. Showing leadership now will put companies in a strong position for the future by reducing risk, increasing efficiency and opening the door to new revenue opportunities.

“Net zero isn’t something to be jumped at. For those just beginning on their sustainability journey, it’s best to start small and build up from there. But net zero is the ultimate goal that all businesses will eventually need to deliver on.”

Fully-funded support is available to SMEs in Greater Manchester: Journey to Net Zero

TRIO OF SENIOR APPOINTMENTS AT MANCHESTER COMMS AGENCY

Manchester-based integrated communications agency, One Brand Magic, has recruited a new Head of Digital alongside promoting existing senior staff into Head of PR and board director positions.

Aisha Choudhry will lead One Brand Magic’s digital marketing team having previously held senior positions at Delineo and Fast Web Media and bolsters the agency’s provision of digital strategy, SEO, PPC, paid social and content marketing.

Former account director, Katie Beckham, has stepped up to the position of Head of PR following three years at One Brand Magic and has assumed responsibility for all activity across the channel.

Finally, Andy Wood has joined the board in order to provide creative representation on the leadership team. His appointment follows three successful years leading the agency’s creative function.

Will English, director at One Brand Magic, said: “These three appointments come at an exciting time for us.

“Creativity is central to everything we do, so it’s fantastic to have Andy join the board. Katie’s an exceptional PR operator and makes the natural step up to lead that team. And in Aisha, we’ve landed a true digital marketing superstar at the perfect moment – so much of our new business and organic growth is leaning that way.”

Established in 1973, One Brand Magic is one of Manchester’s longest running independent integrated marketing agencies.

Quint Group joins growing tech community at Alderley Park’s Glasshouse

0

Global fintech Quint Group is set to join Bruntwood SciTech’s rapidly growing tech community at Glasshouse, Alderley Park.

Quint owns and operates a number of fintech businesses which are focused on improving access to credit. The business, which, as well as in the UK, has operations in San Diego, Warsaw, Foshan, Sydney and Cape Town and clients that include major financial services providers like Goldman Sachs, Shawbrook Bank and Admiral, will move its HQ to Glasshouse to support its ongoing growth.

Established in 2009, Quint Group is part of the UK’s fast growing fintech sector, which contributes over £11bn to the economy per year. Greater Manchester, was recently named the largest regional fintech ecosystem by Whitecap consulting, with over 150 firms employing over 8,000 people.

Quint has taken close to 12,000 sq ft of office space at Glasshouse, which is home to businesses specialising in AI, digital health, life sciences, and software development, and digital communications and animation including Lokulus, Regit and Currentbody.

Quint will join Bruntwood SciTech’s community of over 500 science and tech businesses across the UK, including those in other fintech hotspots in Leeds and Birmingham. This includes access to business support and community programmes that help firms to find talent, collaborate and enter new markets.

Alderley Park is also home to many amenities, including a gym, 400 acres of scenic woodland offering walking, running and cycling routes, coffee shops and a newly opened pub and restaurant, The Churchill Tree.

Mike Ransom, Quint Group managing director, said: “For over a decade, and despite a challenging 2020, Quint Group has successfully gone from strength to strength and our old office no longer suited our need for a more flexible and collaborative workspace. After a careful review process, we selected Glasshouse at Alderley Park for our new UK HQ.

“Innovation is what powers our business and so becoming part of an ecosystem of like-minded businesses at Alderley Park will be great for us. And on a more tangible level, it’s a beautiful environment with brilliant amenities that will mean our team is excited about coming into the office.”

Kath Mackay, managing director of Bruntwood SciTech – Alderley Park, said: “Glasshouse has been specifically designed for digital and tech businesses, providing space to collaborate, network and grow. It’s the perfect place for Quint to kick start its ambitious growth plans.

“To see a business such as Quint relocate from Macclesfield to Alderley Park is a real endorsement of the community we’ve created here, with co-location playing a major part in their decision to move. It’s also a sign of the strength of the wider fintech ecosystem in Greater Manchester and its growing contribution to the UK’s global reputation.”

Greg Cox, founder & CEO of Quint Group, added: “Our move to Glasshouse allows us to provide a world class working environment for our fantastic staff in a space that represents where we are and where we are going as a business. I see our move as the start of an exciting new chapter in our growth story.”

Since it was established, Quint has won numerous awards including The Queen’s Award for Enterprise, recognising its growth and international reputation and regularly appears in the Sunday Times Top 100 Companies To Work for list.

Hallams Property Consultants advised Bruntwood SciTech on the letting.

Hallams, Colliers and OBI are agents on Glasshouse.

CONTINUED GROWTH SEES HUDSON CREATE THREE NEW ROLES IN MANCHESTER

0

A leading e-commerce agency, which has experienced rapid growth off the back of the pandemic, is looking to fill three new roles in Manchester to support its expanding client base.

Hudson, which is HQ’d in Glasgow, is looking for developers and skilled CRO technicians to join its fast-growing team. The roles will support the agency in further bolstering its client services offering and expand the range of digital solutions and in house skills for their diverse client portfolio.

The move has come about in direct response to significant growth witnessed over the course of 2020 as businesses sought to pivot their bricks and mortar operations to a digital platform during the pandemic.

As a result, Hudson is now looking to secure office space in the city centre for its Manchester-based consultancy as it seeks to further expand its team of digital experts and enhance its service provision, which includes the introduction of bespoke proprietary digital platforms. This will mark the third office for the agency, which recently established a presence in Copenhagen to tap into the city’s rapidly growing tech industry.

With major brand names including Quiz Clothing, Aston Martin and Rolls Royce on their books, Hudson’s reputation for delivering exceptional e-commerce business solutions that support commercial growth ambitions has helped the agency to achieve 150% growth in revenue in the year to 28 February 2021. The agency now expects to reach its projected turnover of £1.5million by 2022.

Ryan Findlay, CEO of Hudson said: “This is an exciting opportunity to join our fast-growing team in Manchester as we seek to establish a permanent office in the city to service our growing list of customers in the north of England.

“I’m looking for smart self-starters with strong capabilities in development, testing and technical design, people who understand the practical elements of the job and have a keen interest in e-commerce and how it can unlock advantage for clients.

“This recruitment drive will support our goal to strengthen the bespoke solutions we provide to our Manchester clients and will bring us a step closer to reaching our next milestone.”

Digital PR agency JBH has partnered to execute digital PR campaigns for the US-based business formation platform ZenBusiness, Inc.

Following a successful pitch, JBH will be responsible for delivering ZenBusiness’s digital PR campaigns and driving visibility in search for the brand across the United States.

Janna Wilkinson, Vice President of SEO at ZenBusiness, said:
“With an excellent track record in delivering digital PR projects all over the globe, JBH was one of the first names on the list when looking for an agency partner.

“We were excited to partner with the team to work with us to find engaging stories and help strengthen our visibility online.”

Jane Hunt, founder and Marketing Director at JBH, adds, “We are thrilled to be working with ZenBusiness and adding another US brand to our roster. It’s a fantastic client to have onboard, and there’s already such a great synergy between our two teams, which can only bode well for our first digital PR campaigns.

“We have had great success promoting content in the US, and it’s great to see that our work in the US market is being noticed by brands such as ZenBusiness.”

JBH announced that due to a flurry of new account wins, which included internationally-renowned genealogy brand MyHeritage and US supplements brand Optibac, they expanded the team by ten recruits upscaled their office space moving into the iconic Express Building in Ancoats.

Jane added: “The last few months have been crazy, we’ve won so many new accounts, and we could say that this account win is part of our growth into the US market in 2021. We are still driving forward with our recruitment to find the best PR talent to come and join us.

connective3 expand operations with the opening of their Manchester office as company headcount exceeds 55 in under two years

0

Following a period of significant growth digital performance agency connective3 have today announced the opening of their Manchester office, at WeWork Dalton Place to connect with the excellent digital talent pool based within the North West, and to build on their growing number of clients already based within the region.

Launched in 2019 the team has grown to over 55 team members in under two years, with a number of staff already based in the North West. They are on track to hit more than £3 million in fee income in their second year, despite the challenges presented by COVID.

TIM GRICE, CEO:

“This is a really exciting move for the c3 team as we look to expand our presence. We are big believers in the importance of the office for building our culture and Manchester gives us the perfect opportunity to widen our talent pool and connect with some amazing businesses.

We’re looking to hire immediately across all areas of the business as we look to build on recent wins.”

connective3 was launched in 2019, and employs over 55 people in Leeds, London and Manchester and offer digital marketing services for a number of clients including Comparethemarket.com, Wren Kitchens and Strata Homes.