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bet365 to Drive Recruitment with Software Testing Academy Launch in Stoke

Apprenticeship

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31/10/2022

bet365 to Drive Recruitment with Software Testing Academy Launch in Stoke

Hillside Technology, (bet365’s technology business) has today announced the launch of the bet365 Software Testing Academy. Initially, to be run from the company’s Stoke offices, the Academy is designed to expand bet365’s reach into both traditional and non-traditional job markets, with recruiters focusing on core skills rather than experience.

bet365 aims to inspire both those already seeking careers in technology as well as those who haven’t considered one in the past, but who have the skills to thrive in it. The company will assess five core competencies considered crucial for software testing. They include communication, attention to detail, prioritisation, knowledge retention and analytical skills.

Successful applicants will start by entering a training program supported by mentors from the test teams. Combining theory with practical, hands-on learning in active technical projects, the training will cover both the fundamentals of software testing and provide overviews of important areas including, functional and regression testing, Jira, qTest, and test design.

Once completed, trainees will then be placed into a testing team, where they will continue their journey. They will work jointly and independently on a range of workstreams and exposed to a variety of testing techniques and products to further enhance and develop their skills. Training will be provided throughout through internal training courses and external courses such as ISTQB Certified Tester Foundation Level.

“If you’re interested in technology, struggling to break into the industry, or looking for work that utilises your analytical, organisational and communication skills, this is a fantastic opportunity to kick start your career,” said Kamal Kaaba, CEO Hillside Technology, Ltd.

“By focusing on the desired core competencies of a Tester, as opposed to recent or previous career experience, we hope to create a recruitment programme that offers those possessing the right skills an opportunity to apply for a role that otherwise they might have thought unachievable or not considered.”

The bet365 Software Testing Academy opens its doors to applicants today and will be looking to recruit up to 10 testers onto the inaugural program.

For more information or interview requests, please contact Alex Moscow at 9mm Public Relations: alex@9mmpr.com

Vypr raises additional £3.4m to scale its product intelligence platform

Business

Sam Allcock

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31/10/2022

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Vypr raises additional £3.4m to scale its product intelligence platform

Fast-growing consumer insights business Vypr has received new investment of £3.4 million, at a significantly increased valuation on its last funding round in January 2021.

£3m of the investment is from YFM Equity Partners (YFM), bringing its total investment in Vypr to date to £5.5 million. Vypr’s management team, existing shareholders and Chairman Richard Law personally invested the balance. Richard Law, who previously grew North West-headquartered GBG (GB Group plc) from a valuation of £5 million to £500 million, becomes the second largest shareholder after YFM with a holding of over 10%.

The new money will enable the business to continue its rapid growth trajectory through product enhancement and investment in its commercial teams.

Vypr has developed a market-leading, cloud-based product intelligence platform, enabling companies to save time and costs and increase product success by providing insight into every aspect of their product innovation. This ranges from concept screening and packaging design to product claims and marketing. Its client base includes market-leading companies such as M&S, Leon, and Ella’s Kitchen.

Over the past 18 months, Vypr has seen revenues double and rapid growth of its client base whilst continuing to invest in its sales and marketing team and technology. It has also made several senior hires, including appointing Kevin Baldwin as CEO, Chris Williams as CFO, and Adam Warburton as CPO as it continues building its management team.

Richard Law, Vypr Chairman, commented: “Vypr is addressing the nascent market for real time insights and intelligence that businesses need to enable them to make the right and most profitable decisions about what new products and propositions to develop and when to launch them. It is building both a strong market position and brand and has recruited an enviable group of household name clients that now base their decisions on Vypr Insights.

“I’m confident that our market will continue to grow strongly as consumers demand better products in shorter development cycles and as more business continues to move online. I’d like to congratulate the Vypr Team on their success both in growing the business and attracting this new funding and thank our shareholders for their ongoing support.”

Kevin Baldwin, Vypr CEO, commented: “We are delighted YFM has followed up its 2021 investment to help us achieve our ambitious growth plan over the next few years. The funding will bolster our commercial functions, building on the strong ARR growth achieved since 2021 and the significant improvement in renewal rates – an indication our clients are delighted with the insight Vypr brings. We will also invest heavily in our product team, enhancing the client platform and consumer app to provide new functionality and insight. YFM’s involvement has helped us to navigate the market and pushed us to think bigger.”

YFM partner Steve Harrison, said: “We have been really impressed by the power of the Vypr platform and how rapid and robust consumer-validated insights help clients to streamline their product intelligence processes and reduce waste and cost. We continue to be excited by the market opportunity and look forward to Vypr further developing its market-leading proposition.”

FEMALE LED MANCHESTER AGENCIES PARTNER ON FOUR NATIONAL DRINKS CAMPAIGNS

Sam Allcock

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31/10/2022

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FEMALE LED MANCHESTER AGENCIES PARTNER ON FOUR NATIONAL DRINKS CAMPAIGNS

Down at the Social & Distinctly Aware Toast Alcohol & Functional Drinks Credentials

PR and social media agency Down At The Social has partnered with drinks’ brand marketing specialists Distinctly Aware to work with pioneering functional drink brand MEDAHUMAN and iconic Italian liqueur Amaro Montenegro to bring back the annual competition – The Vero Bartender.

The partner agencies have also signed a deal to sponsor and promote Battle Of The Bottle, a new international bartending competition headed up by award winning mixologist Tom Dyer and Erik Folkart, The Avenue Live co-founder.

The competition, which will be 100% online, is supported by the two of the biggest bartender associations in the world, the World Flair Association and the International Bartenders Association. Judging the competition will be a respected panel of judges in the bartending industry but the viewing public will also play a part in choosing the winning bartender who has the chance to win a share of up to $10,000 dollars in tips.

Leanne, MD of Distinctly Aware, is a board member of the UKBG and has brought Down at the Social on board to support the guild’s relaunch as it works to reset the organisation which launched in 1934. The UKBG is made up of a team of experienced trade professionals, acting as the governing and guiding body of the hospitality trade in the UK.

The agencies, which have worked together previously on campaigns for brands such as gin distiller Zymurgorium, have combined their skills to create an integrated brand, sales, marketing, PR and social media campaign for MEDAHUMAN as it announces its first national multiple listing.

With the functional wellness combined global market estimated to be worth $28.72 billion by 2030, MEDAHUMAN is leading the way in the UK with its range of drinks containing more functional elements than any other brand on the market and will appear on shelves in more than 200 Morrisons shops across the country from Monday, June 20th, 2022.

Down at the Social’s campaign is focussed on consumer and trade activity to grow the reach and understanding of the CBD drink range and communicate its top quality ingredients and functions to consumers and buyers. The campaign is designed to shout about the listing, target new ones and ensure that customers are going in store to try the product.

Distinctly Aware heads up the marketing strategy for the brand. It has secured significant traction in the on and off trade, whereby Distinctly Aware is seeking to ensure continual growth through enhanced consumer and trade marketing programmes that enhance brand awareness, visibility and sales.

Amaro Montenegro – Italy’s number one premium amaro – brought back The Vero Bartender, its annual cocktail competition that invites bartenders from around the world to showcase their talent in synergy with the brand. After a two-year hiatus due to the global pandemic, the concept celebrated the joy of coming together – something the bartending community sorely missed.

Distinctly Aware led the campaign to engage with bartenders across the UK via a number of masterclasses with key trade influencers to inspire entrants to the competition as well as being given key insights to the brand. The campaign culminated in a national final in September in London.

Down at the Social took the reins with trade media relations, tapping into its network of regional influencers and national media contacts to drive coverage and content to encourage as many contestants in the competition as possible. The agency also supported with social media content creation and paid advertising strategy to reach as many bartenders as possible.

Daisy Whitehouse, MD at Down at the Social, said; “As a business we look for clients with engaging activations to promote and brilliant stories to tell.

“MEDAHUMAN is at a hugely exciting time in its evolution as it begins to secure a series of big listeings that will cement its position in the mainstream, redefining the functional drinks space. Consumers are slowly starting to understand the huge benefits of CBD and how it can work with other ingredients to improve wellbeing and MEDAHUMAN is well positioned to be the daily solution that we are all searching for.

“Vero Bartender is an institution and it is an honour to support its return as part of an international team. The final promises to be a special moment as many of the industry that we love come together again to share their love of truly great drinks.

“We are so pleased to work with Leanne and her brilliant team at Distinctly Aware to bring these very different campaigns to life. Leanne’s understanding of brand, hospitality and the overall drinks industry is second to none and she is an asset to both her campaigns and ours.”

Leanne Ware, MD of Distinctly Aware, said; “The aim of Distinctly Aware is to be able to provide an holistic solution to drink and hospitality brands, regardless of where they are in their journey, scale and budgets. Key to our success is working with partners that wholly understand the drinks industry.

“Down at the Social is fully immersed in this sector, which has enabled us to amplify campaigns in exactly the way we envisage for the brands. We have been able to work beautifully in tandem with Daisy and the team and look forward to more projects together.”

Down at the Social has experience working with national brands including KBK, Shoryu Ramen, Skinny Lager/ Skinny IPA, Zymurgorium, HRH Group, Native, OrderYOYO, Chopstix Noodle Bars, Seetec, Manchester Pride and Kays Traffic Management. www.downatthesocial.co.uk

Distinctly Aware draws on experience of working with household brands such as Whitley Neill, Bacardi, Jack Daniels and Beluga through to guiding smaller, independent brands such as Ocean Beer, BeauFort Spirit, Beebolin Mixers and The House of Rum.

How Tech Companies in the Northwest are Targeting More Speed

Business

Sam Allcock

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28/10/2022

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How Tech Companies in the Northwest are Targeting More Speed

Speed is now one of the key factors for consumers looking to place their money in any type of business, from investments to invoice payments and transfers. No one wants to hang around waiting for transactions to go through anymore, and this helps to explain why so many tech companies are now focusing on speed. New and existing companies in the Northwest are among the leaders in this respect right now, so what are they doing to change the world?

Some Examples of Companies Opting for Speed

We can get a glimpse of how the need for speed in the business world actually works by looking at examples like Evolv Express® – Security Screening for the New World, which helps make the security processes for large venues far smoother and speedier. It was recently used at the AO Arena in Manchester and makes perfect sense as a way of getting people into big events quickly without losing any control of the security aspect.

Speed is also important in financial matters, as any delays can be costly or may erode your confidence in a company. A good example comes from the online casino industry, where LeoVegas and Rizk Casino – some of the best online casinos recommended by online-slot.co.uk offer speedy banking services using a variety of payment methods. For instance, LeoVegas lists Skrill, PaySafeCard and PayPal among their fastest options when players want to withdraw their winnings. In addition, Rizk Casino pays withdrawals to online wallets as soon they’re approved, which can be a matter of minutes.

This is also the case with traditional banking, which has now largely moved to online and mobile banking, letting customers move funds and control their accounts effortlessly. The Bank North initiative is a regional bank that started operating in 2018 and which gives a cloud-native banking platform that’s aimed at British SMEs. They’ve already got a banking licence and raised over £32 million in funding so far. Based in Manchester, this fintech-enabled bank aims to combine the potential of new technology with the trust of face-to-face banking to give customers the best of both worlds.

What Fintech Companies Operate from Here?

Manchester is known as the fintech capital of the North and it’s easy to see why. As well as housing numerous startups, this city is also home to massive operations such as Barclays, Deloitte and AXA. Among the newer businesses, Payful stands out as being focused on helping financial transactions go through smoothly. They want to stop businesses from being hampered by late invoice payments, and it does this partly by letting their users track their payment performance records. Created by former rugby player Andy Taylor, Payful will go live across the planet in 2022, as confirmed by bdaily.co.uk.

Orka Pay takes a different approach, by using a mobile app to connect workers to employers. This should make it easier for vacancies to be filled speedily with people who have suitable attributes, and it also allows them to manage staff payments without any delays. It was launched in 2020 and already has tens of thousands of users, as well as securing £3 million in fundraising in 2022 to help with its expansion plans.

Will the Future See Even More Speed?

It seems natural that ever-improving technology will make our life easier by removing delays and roadblocks. Yet, might the moment come when the need to maintain the quality of products and services means that we can’t get things done any faster? It’s certainly possible but for the moment it looks like new ideas and emerging companies will continue to make many different parts of our life faster and smoother. With British companies leading the way in the Metaverse, as covered by businessmanchester.co.uk, the need for extra speed could become even more vital than ever before.

Helping small businesses thrive: Lifestyle PR expert Amanda Moss is here to help

Blog

Sam Allcock

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28/10/2022

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Helping small businesses thrive: Lifestyle PR expert Amanda Moss is here to help

If you’re wanting your business to grow, then PR expert Amanda Moss is here to help. Specialising in helping growing small businesses and encouraging entrepreneurs to run a PR campaign during an unstable economic period, Moss tells you precisely what is required if they want their business to thrive.

Amanda, who has 30 years experience in the media, says, “At a time when the cost of living crisis is putting a squeeze on budgets, businesses that continue to spend on advertising and PR will see their business remain stable. Running a PR campaign in a recession shows your customers that you’re not going anywhere, it reassures your customers that you’re here to stay and it boosts staff morale within your company as they know they’re part of a robust company. And higher staff morale boosts greater productivity which in turn creates profit. And once the economy picks up people are going to remember the businesses that remained in the forefront of people’s minds during those hard times.”

Amanda publishes Lifestyle magazine in Liverpool and Cyprus, where she moved to during the pandemic, says,” It may be tempting to slash your marketing spend now but studies have proven that those who do will see their profits decline when the market picks up. And they’re some really good advertising deals around with many media outlets such as local radio, newspapers and magazines and billboard to ensure you stay memorable”

Having recently held the successful Liverpool Lifestyle Awards and Liverpool Fashion Week, Amanda knows only too well the importance of showcasing in such high profile events regardless of the downturn of the economy. This is a crucial example of leading the market share against your competitors.

“If businesses don’t want to spend too much money but still want to get their message out to the world, then taking part in an event such as mine will also help keep them in the spotlight. These events are designed to help businesses network, which is crucial in these unstable times. Showing up creates valuable opportunities to establish new contacts and potentially new sales. And at a time when people are spending less and are more cost conscious, you’re already one step ahead of your competitors and may clinch a deal.”

As the saying goes: “When times are good, you should advertise; when times are bad, you must advertise.”

AmandamossPR’s next events in 2023 are:

– 19-22 JanuaryA healthy lifestyle retreat in Lancashire combining fitness and motivation

– 1 April The Positive Awards

– 19- 22 April Fitness bootcamp in Cyprus

– 16 October Liverpool Fashion Week

– 21 October Liverpool Lifestyle Awards

– 16 November Los Angeles Lifestyle Fashion Showcase

Amanda’s top tips for advertising in the current climate:

Focus on customer experience; get testimonials from clients and post on google business to boost your ranking in search engines
Improve your conversion rates with automatic emails.
Be consistent, it creates trust in your brand with your clients
Use social media to engage with customers and post everyday
Use content marketing to attract customers
Enter awards. These are often free and are a great way of getting pr and through the company running the event. It’s also a great staff night out and boosts confidence amongst staff, they feel appreciates and will therefore increase their productivity
Show value in what you’re offering. For a customer, the benefits of the product has to outweigh the cost

To find out ways to make your business more memorable and increase profits, speak to Amanda Moss

Email: amanda@amandamosspr.uk

Cynergy Business Finance named Asset Based Lending Team of the Year

Awards

Sam Allcock

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28/10/2022

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Cynergy Business Finance named Asset Based Lending Team of the Year

After a record start for the business, Cynergy Business Finance (CBF) has been named Asset Based Lending Team of the Year at Insider’s North West Dealmakers Awards.

Despite having only operated for 10 months during the qualifying period, the judges commended the exceptional growth of the business, describing it as a ‘knockout performance’ for the Manchester-based team.

Having completed 82 deals worth £128m in less than a year, Cynergy Business Finance has worked to support businesses across the UK, simplifying business finance and maximising their potential. Led by Dave Golding, Ted Winterton, Dan Burton and Paul Fraser, CBF operates across the UK, with key offices in Manchester and London.

Paul Fraser, Executive Director at Cynergy Business Finance, said: “After an outstanding start for Cynergy Business Finance, we’re thrilled to have won Asset Based Lending Team of the Year. This achievement is testament to the incredible work of our team. Despite having only operated for just over a year, this award goes to show the huge impact we’ve already made in such a short amount of time.

“Looking ahead to the next year, we can’t wait to continue to work with our existing clients to help maximise their growth, as well as providing support to new clients. We look forward to continuing the growth trajectory of Cynergy Business Finance.”

UNIVERSITY ACADEMY CHIEF WARNS STUDENTS AT REAL RISK OF BEING PRICED OUT OF EDUCATION

Education

Sam Allcock

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28/10/2022

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UNIVERSITY ACADEMY CHIEF WARNS STUDENTS AT REAL RISK OF BEING PRICED OUT OF EDUCATION

Over 80 MPs and business leaders gathered in the House of Commons on Wednesday (26 October 2022) for a Parliamentary gathering to discuss how the Government can address educational inequalities across the country.

Sara Prowse, CEO at Greater Manchester higher education institution, University Academy 92 (UA92), who hosted the event and spoke alongside Matthew Western MP, Shadow Minister for Education, called for a greater focus on educational poverty as part of the Government’s Levelling Up pledge, amid fears that young people from underprivileged backgrounds are at risk of being priced out of higher education.

The event was also attended and supported by Altrincham and Sale MP, Sir Graham Brady and MP for Stretford, Kate Green.

Reports by MillionPlus earlier this month found almost 300,000 students will be gravely impacted by the cost-of-living crisis if financial support is not introduced, while one in six students are currently considering leaving university studies due to their financial situation.
Prowse, whose facility works to support disadvantaged pupils into higher education, says the situation is ‘unsustainable’ and will only grow as the cost of living crisis soars.

Calling on MPs and business leaders to work together to help resolve inequalities, Prowse said, “Ensuring each child has an equal opportunity to education should be one of our greatest priorities and we need more haste in helping communities left behind as part of the Government’s Levelling Up programme.

“Qualifications and access still remain key to life chances and fair educational inclusion is a necessity in terms of young people’s aspirations. This progression is made infinitely more difficult if they are priced out due to a lack of financial support and accessibility.

University Academy 92 (UA92) was co-founded by Lancaster University and the Class of ‘92 in 2019, offering a portfolio of degree and higher education courses across business, sport, media and digital disciplines. It currently serves over 400 students, over 70% of whom are from the Greater Manchester region.

Its financial support for disadvantaged students include its Make it For Real programme, an innovative financial package targeted at young people in communities where financial deprivation is high and where accessing education is perceived as unaffordable or inaccessible. It is specifically aimed at those in receipt of, or eligible for, free school meals and provides recipients with £5,000 worth of support which includes a laptop, unlimited data, lunch every day, travel pass to and from campus and a £150 home voucher.

Prowse continued, “15 percent of our students at UA92 were on Free School Meals at school or college, compared to just 8 percent of higher education starters across the UK as a whole. This is a good start and we are proud to be supporting these pupils through our financial initiatives, but these statistics also show how much more we need to do as a nation to ensure all young people can achieve the qualifications that they aspire to, wherever they live and whatever their background.”

“Last year, despite calls from multiple vice-chancellors and higher education bodies, the Government only provided an extra £20m to support students in digital poverty difficulties in England, which did little to reduce the social inequalities and divisions we are seeing. In today’s economic and cost of living crisis, we need much greater support to ensure young people have equal access to education, wherever they live and whatever their background.”

THE ULTIMATE GIFT OF THE SEASON IS BACK…. AND BETTER VALUE THAN EVER!

Food and Drink

Sam Allcock

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28/10/2022

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THE ULTIMATE GIFT OF THE SEASON IS BACK…. AND BETTER VALUE THAN EVER!

Our STUNNING Light-up Snow Globe Gin Liqueurs are back by popular demand and now cost just £15 a bottle (that’s £5 cheaper than last year) and are still the same great quality.

Famed for our stunning light-up bottles of gin liqueur, this year we have brought back our two most popular – clementine and spiced sugar plum (the latter tastes just like a warm mince pie in a glass btw – SAY WHAT!).

The number one selling spirit in the UK last December – these festive beauts truly are a must-have, and we predict they will be just as popular this year. Making the perfect gift this Christmas, whether that is a gift for a loved one, or a little treat for yourself , they also double up as a stunning decoration. Not only are they beautifully designed taking inspiration from The Nutcracker ballet, they also illuminate AND contain edible 23 carat gold or silver leaf for ultimate snow globe effect. Give them a shake and be dazzled as the flecks flutter around inside.

Available to purchase both in-store and online from today, this really is a showstopping gift!

Shoppers have been going wild at the news of the Snowglobe Gin Liqueurs returning this year – announcing on Instagram on Friday, we saw multiple comments from shoppers expressing their excitement… ‘OMG Mince pie in a glass’… ‘The Spiced Plum gin is lovely, and the bottle is cute too…’ and ‘We must get one for Christmas gatherings’

The only question is which flavour will you choose… or will it be both

How best to enjoy you ask… here are some of our top serving suggestions:

Cocktail of dreams:

A warming cocktail at Christmas is just what is needed, and this simple recipe is perfect for a chilly night, or in a flask on your Xmas day stroll. Warm four measures of apple juice in a pan, add two measures of Spiced Sugar Plum Gin Liqueur – gently stir until hot. Pour into a mug/flask and garnish with an apple slice. SIP, SIP, HOORAY.

Pimp up your fizz:

Make your glass of bubbly super festive with a 15ml pour of either the clementine or spiced sugar plum liqueur atop your favour bubbly – we recommend topping a crisp glass of prosecco.

On the rocks:

For those who like it neat, these beautiful liqueurs can simply be served over ice as a stunningly festive aperitif.

This Christmas really is going to be LIT!

In-store now!

SAMBRO JOINS TOY RECYCLING INITIATIVE FOR KIDS ‘RECYCLE TO READ’

Sam Allcock

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28/10/2022

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Manchester-based toy supplier, Sambro International has partnered with Wastebuster and Products of Change to become the most recent toy company to join the growing membership of the Recycle to Read programme.

The Recycle to Read initiative works with organisations and schools across the UK to facilitate the recycling and the re-use of toys, small electrical items, and textiles. Participating schools and communities are then rewarded with books and reading resources to support children’s literacy.

The Recycle to Read programme unlocks the value of collaborative advantage. It provides an industry-wide infrastructure solution for recycling all broken, hard plastic toys that consumers can engage with easily.

Collected plastic toys are sent to a specialised recycling plant, separated into specific plastic types and turned into pellet form, ready to be recycled into new products, such as construction boards, outdoor furniture, or playground equipment. Schools are encouraged to hold toy swap shop events to recirculate or sell toys suitable for reuse, and to take any toys not sold or given away to local charities.

By partnering with Wastebuster, the environmental education company that founded the scheme, Sambro is helping scale it into further sites, allowing it to reach, and educate more children. They have even set up Wastebuster bins in their own office, to collect broken samples dismantled for testing purposes.

As part of Sambro’s own ESG strategy, the toy brand has placed a real focus on education and awareness among consumers when it comes to recycling, ensuring buyers of their toys are armed with the information they need to make informed purchasing and recycling decisions.

It has already started to roll out the addition of QR codes to packaging which will direct consumers to a dedicated web page, complete with details of what materials can be recycled and how best to recycle them. Changes are being made across the board to packaging, with plastic elements being removed where possible, and FSC card being introduced, and snipes detailing these changes are being added to front of pack.

Lisa Longley, Ethical and Sustainability Manager at Sambro said: “Sustainability is a key focus for the toy industry which has traditionally been a heavy user of plastics. Retailers and brands need to work together to ensure it’s top of the agenda and wherever possible, we replace or support innovative solutions to re-use. We need to ensure we are effectively communicating with, and educating consumers on how to make more sustainable buying choices.

“At Sambro we fully support the circular economy and we’re excited to be a part of the Recycle to Read scheme.”

More than 30 companies, including Sambro have joined the Recycle to Read campaign, with 120 local authorities expressing an interest in supporting local community engagements.

Katy Newnham, founder of Wastebuster said: “There is no time like now to change the future of the toy industry. Acting as a responsible business is no longer a ‘nice to have’, it is a commercial necessity and environmental imperative.

“Never before has it been more important to give children the tools and mindset to work towards a more sustainable future. By working together, we can turn the dial for a whole generation, to promote and enable responsible consumption and production. Let’s make this a good news story for the industry, for children and for the planet.”

HYATT HOTELS MANCHESTER PARTNERS WITH THE ROYAL NORTHERN COLLEGE OF MUSIC IN LANDMARK YEAR

Sam Allcock

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28/10/2022

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HYATT HOTELS MANCHESTER PARTNERS WITH THE ROYAL NORTHERN COLLEGE OF MUSIC IN LANDMARK YEAR

The Hyatt Hotels Manchester is backing the Royal Northern College of Music (RNCM) in the year of the college’s 50^th anniversary, by becoming its Principal hotel partner in a sponsorship deal highlighting the luxury venue’s prominent position in the University district.

The Hyatt is adjacent to the RNCM, which from September is rolling out an innovative RNCM50 programme of celebratory events. The 12-month agreement will support the delivery of a special season of concerts and events including the RNCM Big Weekender, inspiring community projects and additional scholarships and bursaries for students. The scheduled Christmas opera, ‘Die Fledermaus’ composed by Johann Strauss II, is set to further enhance RNCM’s standing as the country’s leading northern opera hub.

As hotel partner of the RNCM, Hyatt Hotels Manchester will benefit from extensive brand alignment across a vast spectrum of marketing collateral as well as being able to host two exclusive events featuring RNCM student musicians at the venue. These ‘pop up’ classical music performances will be held within the Hyatt Regency Manchester throughout the course of the next twelve months.

The charitable hotel will also offer specially created packages to visiting family and friends, those attending graduations and events throughout the academic year and audiences experiencing music performances. Drinks receptions and pre-event dinners with special menus themed to the evening’s music will be offered in the stylish settings of The Laureate Restaurant and The Graduate Bar.

Professor Linda Merrick, Principal at the Royal Northern College of Music said: “It’s tremendously exciting to lend support to our neighbours in this vibrant area of Manchester. The RNCM has a prominent position on the global stage and Hyatt’s familiarity as an international brand with a reputation for excellence, will make guests feel right at home – whatever corner of the world they travel from.”

Assumpta McDonald, general manager of Hyatt Hotels Manchester, added: “The RNCM is offering a brilliant programme of anniversary events and it’s a privilege to be involved. We look forward to bringing celebratory themes to our fine dining and drinks menus to enhance guests’ experiences of performances and supporting such an iconic college as it celebrates its 50^th anniversary in style and song.”

The RNCM is recognised as a world leading conservatoire and music venue, providing high quality teaching and training to over 900 students each year. Performances from international musicians at the height of their career playing alongside talented students are enjoyed by over 80,000 audience members annually.

For more information, visit Hotel Near Manchester Oxford Road | Hyatt Regency Manchester

Some Examples of Companies Opting for Speed

What Fintech Companies Operate from Here?

Will the Future See Even More Speed?

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