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How to scale up your online customer experience

Thought Leaders

Sam Allcock

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15/11/2022

How to scale up your online customer experience

Providing a seamless user experience for your online customers is more important than ever before. More specifically, offering personalised experiences will leave a lasting impression and build a connection between your brand and your clients online.

Prior to the pandemic, 88% of UK consumers did at least half of their shopping in person – with this figure dropping to just 50% during lockdown.

We’ve outlined some of the most essential steps to help you drive engagement and keep new and old clients coming back to your site, time after time.

What does scaling the customer experience mean?

Put simply, scaling up means recognising that you’ll need to make changes to your online strategy in order to survive in the current digital landscape. With online shopping now accounting for 38% of retail spending, businesses only thrive by adapting.

One of the best ways to transform your online presence is through personalisation, which we’ve explained in detail below.

Understanding personalisation

Coming up with a new personalisation strategy can feel complicated, so we’ve condensed our own approach into a few simple steps. As part of your planning process, you should:

Prioritise email marketing

When it comes to email marketing, timing is everything. Carefully pick out products, offers or content to encourage repeat visits to your website and/or app.

Customers need a clear-cut reason to return to your page – instead of a generic email about a generic product they’ve never expressed interest in. If you’ve noticed that a customer frequently visits your website on a mobile device, try sending a personalised recommendation for a product or a new piece of content via notification.

Consider content personalisation

A thoughtful, personalised content strategy is more likely to boost organic traffic to your site. Used effectively, personalisation also ensures that each visitor quickly finds the information they’re looking for.

To support you through new content management, consulting web solution experts could be a valuable investment.

Align your goals with your message

It’s easy to present data-driven recommendations on your site. However, not every business does this with purpose or meaning, rendering the feature almost useless.

You should aim to reduce churn, increasing the range of content being viewed, and promote your own original content. From there, you’ll need to work with data scientists to figure out which phrases might deliver the best results for each goal.

Layer algorithms

You’ll never be able to replace your content team with algorithms – but using both to your advantage is recommended.

For every piece of work selected by the team, try to incorporate a layer of computer intelligence to work out the order in which content should appear on your clients’ screens.

Final thoughts

In the wake of the pandemic, there’s no doubt that your business will be facing different challenges. No matter how easy it might be to stick to existing processes, it’s vital to step out of your comfort zone.

‘BUSINESS IS A ROLLERCOASTER’ SAYS MD AS SMOKING GUN CELEBRATES ‘THRILLIANT’ ACCOUNT APPOINTMENT

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15/11/2022

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‘BUSINESS IS A ROLLERCOASTER’ SAYS MD AS SMOKING GUN CELEBRATES ‘THRILLIANT’ ACCOUNT APPOINTMENT

Alton Towers Resort has appointed brand building marcomms specialist agency Smoking Gun on a long-term project.

Smoking Gun has been appointed to deliver integrated marketing communications around the launch of two attractions, working closely with other agency partners and the Alton Towers Resort marketing team.

The agency is specifically tasked with managing relationships with a range of stakeholder groups, from enthusiasts to families, thrillseekers to staycationers. The programme of activity will maintain audience engagement during the redevelopment of some key attractions before activating relaunch campaigns across owned and earned channels, including for the legendary Nemesis.

Sian Wilson, Alton Towers’ Head of PR, said: “What started off as a one-off strategic planning project has quickly blossomed into a much wider partnership. We were very clear on what we needed from our agency partner to help support us through arguably the busiest couple of years in the Resort’s history. The Smoking Gun team ticks all the boxes, marrying expertise with commercial nous and a genuine knowledge and passion for the Resort.

Already the agency has shown fantastic integration with other partners and has delivered outstanding results on some potentially tricky announcements.”

Smoking Gun’s Managing Director, Rick Guttridge, said: “Alton Towers is a world famous brand and a delight to add to our roster. This brief plays to our strengths of holistic big picture thinking and creative execution. The fact I’ve regained some serious ‘cool dad’ points from my kids is also an added bonus!”

Smoking Gun also works with organisations including Interflora, Eurocamp, Becky Adlington Swim Stars, the NHS and Old J rum.

Social-first agency Campfire take on three senior staff

Appointments

News Desk

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14/11/2022

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Social-first agency Campfire take on three senior staff

Social Media marketing agency Campfire broaden its growing team with three new senior hires
Each hire brings a wealth of industry experience to the agency
The new hires come at a time of rapid growth for the agency

Campfire, the Manchester-based social-first marketing agency, has welcomed three new senior hires.

Headed up by ex-Social Chain directors, Joe Gradwell and Alex Brown, the now 40-strong award-winning agency has seen significant growth since its conception in 2019.

Jennifer Barber joins the team as Head of Insights, making the move from The Hut Group where she was Senior Social & Insights Manager for its Myprotein brand.

Jennifer brings strong leadership skills and ensures content is always ‘on brand’ for her clients. At Campfire, she will head-up the Data & Insights arm of the business, driving client strategy, supporting new business and developing market-leading insight tools.

Prior to her role at The Hut Group Jennifer was at social media agency, Social Chain, where she was responsible for commercial pitches and reporting on campaign performance for brands such as William Hill and Frontier.

Jennifer commented, “I’ve loved watching the work Campfire has produced with some amazing brands so I was really keen to be a part of an agency that truly cares about doing what is right by the client and creating incredible, social-first content.

“Understanding the consumer, looking at wider cultural shifts and spotting trending moments is what I absolutely love doing so I can’t wait to do that for some of the best brands in the UK.”

“The proprietary tools we have here already are incredible, for example with Spark, I’d have loved this tool in my previous role where I was leading the reactive content strategy, so the fact I get to own and develop that tool to take it even further is so exciting.”

Jade Hadden joins Campfire as Account Director, with 10 years experience at agencies including Lakestar McCann, iProspect and more recently, leading the commercial, strategic and operational aspects of entrepreneur Steven Bartlett’s personal brand at Social Chain.

Beginning her career in campaign management, Jade has worked on content and creative strategies for household brands such as Pets at Home, Holland and Barrett and Pure Gym.

Jade commented “I was instantly drawn to Campfire’s values. The team always has the client’s best interests at heart, whilst producing industry leading, social-first content.”

“Understanding how consumers really interact across multiple social platforms has brought household brands such as L’Oreal to the company and I look forward to driving exciting, performance-led content.”

Shaun Dickson joins as Influencer Director, after a five year stint at Dentsu, where he led the Influencer and Social team across the UK. During this time, he worked on clients including Heinz, Pets at Home, Accor and Remington. Previous to this, Shaun worked at The Hut Group, developing content strategies across all forms of digital media.

He will lead Campfire’s Influencer, Social and PR teams, providing cross-channel integrated strategies that drive performance across all aspects of the marketing funnel.

Commenting on his new role, Shaun said: “On average, people spend almost five hours a day on their mobile phone, where they’re engaging with brands, creators, family members or friends. Campfire has a true focus on nurturing these communities, ensuring we’re providing relevant social-first content that adds value.

“I’ve loved seeing the incredible work Campfire have created for some of the worlds most-loved brands, and it’s such an honour to be a part of the team. I’m excited to develop our strategic approach and extend our services to provide our clients with innovative ideas that drive their brand forwards.”

Joe Gradwell, CEO at Campfire, commented: “We’re delighted to have Jen, Jade and Shaun onboard with each of them bringing fantastic skills and a wealth of experience to our Campfire team.

“We’re in a period of exciting transition, from small to mid-sized agency, so it was the perfect time to bring in these senior hires to help shape and steer the business forward. We’re excited to enter this new phase and continue to provide a world-class service to our clients.”

UK pioneers sustainability movement as B Corp community reaches 1,000

Sustainability

News Desk

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14/11/2022

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UK pioneers sustainability movement as B Corp community reaches 1,000

Britain has one of the largest and fastest-growing communities of sustainable businesses in the world as B Lab UK announces that there are now over 1,000 Certified B Corporations in the UK. B Corporations (or B Corps) are businesses verified to high standards of social and environmental performance, transparency and accountability.

With the UN calling for transformational change to avoid climate disaster, now more than ever the UK needs business to act as a force for good. Household names who are part of the first 1,000 to have achieved B Corp status in the UK include Innocent Drinks, Jojo Maman Bébé, Baringa, Finisterre, Sipsmith and Simplyhealth, while a number of famous faces, including Jamie Oliver, Matthew Freud, Emma Bunton, Jaime Laing, and Bear Grylls, have also worked to certify their businesses.

At the time of this milestone:

B Corps are represented in all corners of the UK.At the end of last year, there were just 564 B Corps, now there are 1,000 – to put that into context that’s the same number of B Corps as the whole of mainland Europe. With over 500 B Corps, London is the city with the most B Corps in the world, and they can also be found in cities across the country including Bristol, Manchester, Brighton, Edinburgh and Cardiff. The furthest flung UK B Corp is Bruichladdich distillery on the southwestern tip of the remote Hebridean Island of Islay.
B Corps are strong performers.Compared to traditional businesses, B Lab UK data shows that B Corps have a faster growth in turnover (27% vs 5%) and employee headcount (14% vs 1%), greater levels of employee retention, engagement and diversity, higher levels of innovation and are more successful in securing equity finance (70% vs 56%).
B Corps deliver positive impact for all stakeholders.B Corps commit to measuring and managing their impact on workers, customers, and communities as well as shareholders. And this year 165 UK B Corps were honoured as Best for the World, a global measure of the highest impact B Corp businesses.
B Corps are equipped to step up to the scale of challenges we face.Mission-led businesses are more likely to be reducing the burden of the cost of living crisis for their employees, suppliers and local community than non-mission led businesses and take steps to reduce their impact on climate change and the environment.
B Corps are the proof behind the campaign to change the law with the Better Business Act.This is now backed by over 1,500 businesses. Seven in ten (72%) of the UK public believe business should have a legal responsibility to people and the planet, alongside maximising profit.

B Lab UK is bringing together the first 1,000 B Corps for a milestone event at the Natural History Museum on 24th November. To learn more about the 1,000 B Corps milestone, the journey there and what it means for the future of B Lab’s mission to transform the economic system, check out the 1,000 B Corps page on our website (from Monday).

Chris Turner, Executive Director at B Lab UK, commented:

“We urgently need business to step up and respond to the challenges of this moment, from acting on the climate emergency to tackling the cost of living. Reaching 1,000 B Corporations in the UK shows that this leadership is possible. It is our privilege to be working with such a passionate community of businesses, who have been the loudest and proudest advocates for the way in which certification has helped them to ‘measure what matters’ and change the way their companies behave. But there’s still a long way to go. If we want B Corp to continue to represent the pioneers of better business, we must intentionally keep moving the goalposts and challenge ourselves to go further, faster.”

Sneh Khemka, CEO at Simplyhealth, who certified as a B Corp earlier this year, commented:

“As a purpose-led health solutions company, we’re striving to improve access to healthcare for all in the UK. For 150 years, we’ve always stood for a healthier world – through our positive impact on the environment, in the way we contribute to society and by governing ourselves in a responsible way.

Being a B Corp is a beacon for us to carry and something we cherish. For us, this is just the beginning. B Corp now gives us a framework to measure our actions and hold ourselves accountable to the highest standards, so we can continuously improve our business impact and support other businesses to do the same”.

Smart Works Greater Manchester calls for donations to support the launch of a second Manchester centre

Charity

News Desk

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14/11/2022

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Smart Works Greater Manchester calls for donations to support the launch of a second Manchester centre

The fundraising team at UK women’s employment charity Smart Works is calling for donations to support the launch of its second North West centre, in Manchester city centre.

Smart Works’ aim is to inspire and empower women by supporting them to get into work. The charity provides bespoke dressing consultations, one-to-one coaching sessions and interview preparation, to help its clients to see their true potential and succeed at interview.

As part of the charity’s nationwide plan to double the number of women it helps to 10,000 annually by 2025, Smart Works Greater Manchester is progressing plans to open a second location in Manchester city centre to complement its successful service based in Stockport.

Smart Works’ fundraising team is calling for donations to fund the bold new development and help the team to open its doors in April 2023, with donors encouraged to donate to Smart Works Greater Manchester through The Big Give Christmas Challenge. Every donation made through The Big Give will be doubled by the match funding platform, and Smart Works is seeking corporate donations of £500, £1000 or £5000. All donations between 29th November to 6th December will be matched.

For more than seven years, Smart Works has been working with referral partners across Greater Manchester and the wider North West to support and empower over 3,500 local unemployed women. Almost three quarters of the charity’s clients have gone on to succeed at securing employment within one month of their consultation, and more than 80% believe they have the tools to secure a job following their appointment.

In these times of exceptional need, the charity has reached capacity within its Stockport service and has decided to create a second centre which provides easier access to women across the North West. The new centre in Manchester will enable the charity to reach many thousands more women who are seeking to transform their lives and to gain financial independence for themselves and for their family.

Jan Iceton, chair of the board of trustees at Smart Works Greater Manchester, said: “We are thrilled to be ramping up our plans to bring the Smart Works magic to Manchester city centre. Our new home will provide easier and faster access for so many more unemployed women living across the North West. Our referral partners, who are key to our success, tell us that accessibility is the key barrier to many more women being able to experience our service and to then go on to succeed at interview, transforming their lives. And we listened! All funds generated via The Big Give Christmas Challenge will enable us to open the doors of our new centre by April 2023.

“Led by our business manager, Victoria Cronquist, Smart Works Manchester and Stockport will offer our clients choice and convenience for face-to-face appointments, and we will continue to provide our highly successful online services to clients who are unable to travel.”

To donate to Smart Works Greater Manchester through The Big Give Christmas Challenge, visit: https://donate.thebiggive.org.uk/campaign/a056900002ND6REAA1

UA92 GEARS UP TO START APPRENTICESHIPS WITH NORTH WEST BRANDS

News Desk

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14/11/2022

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UA92 GEARS UP TO START APPRENTICESHIPS WITH NORTH WEST BRANDS

University Academy 92 (UA92) will deliver its first digital apprenticeships from January 2023, working in partnership with several high profile North West brands.

The higher education institution, based in Old Trafford, is currently assessing applicants for intake and will partner with leading sports brand, JD Sports, and Manchester-based digital agency, Pixel Kicks, for the delivery of its first digital apprenticeship programmes in the new year. Students who successfully enter the scheme will benefit from on-campus learning at UA92 as well as gaining vital work experience at their respective companies.

Sara Prowse, CEO of UA92, said: “Preparing our students for employment is at the core of what we do at UA92, so the introduction of our digital apprenticeship programme is another exciting phase of development for us. We’re working extremely closely with our industry partners to deliver these degree-level courses to co-create the content, ensuring it’s modern, relevant and keeps pace with the ever changing and evolving tech landscape, ensuring that our students are well equipped for the world of work, now and in the future.

“This is part of our ongoing strategic plan to ensure we are offering courses at the cutting edge of tech which upskill and plug the digital skills gap. Degree-level apprenticeships are a brilliant start to a career, equipping people with the right knowledge and skills while they develop in their roles. We’re delighted to be working with JD Sports and Pixel Kicks from the outset and look forward to welcoming our new cohort of apprenticeship students soon.”

UA92 expects to open up 40 digital apprenticeship opportunities over the current academic year, with further brands coming on board in 2023. As part of the course, students will be able to access the very latest technology and a tailored learning programme specifically built to the needs of the business they will work for. The facility is planning to introduce a Master’s level AI apprenticeship course next year.

Prowse added: “Businesses of all sizes can partner with UA92, whether they utilise an apprenticeship levy or not, to open up these amazing opportunities to the next generation of their workforce. Partnering with us in this way gives peace of mind that courses will be delivered to an exceptionally high quality, with students using the very latest technology in our Digital Academy.”

Facilities at UA92’s Digital Academy include a VR/AR lab, a fully immersive 360-degree Igloo learning space, flex-tech classrooms and digital media suites.

UA92 was co-founded by Lancaster University and the Class of ‘92. Open since 2019, it aims to make higher education accessible to all, through its founding principles of accessibility, social mobility and inclusivity. It offers a portfolio of degree and higher education courses across business, sport, media and digital disciplines, preparing students for the world of work by offering industry-led courses.

Working in partnership with leading names including Microsoft, TalkTalk, KPMG and Manchester United, students benefit from mentors, guest lectures and work experience opportunities, in addition to character and personal development guidance, and financial support beyond traditional scholarships and government loans.

WHAT A RESULT! MESSI BURGER IS BACK AS WORLD CUP FEVER HITS HARD ROCK CAFE MANCHESTER

News Desk

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14/11/2022

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WHAT A RESULT! MESSI BURGER IS BACK AS WORLD CUP FEVER HITS HARD ROCK CAFE MANCHESTER

Messi Burger Champions Edition and live England games make it a real home win

Hard Rock Cafe Manchester has announced a delicious double signing for November – the launch of Messi Burger Champions Edition, plus live screenings of all three of England’s group stage matches at the 2022 FIFA World Cup.

Launching on Tuesday 15^th November, Messi Burger Champions Edition is a mouthwatering upgrade on the bestselling original – football fans and foodies alike will adore tackling the double stack of the finest beef, seasoned and seared medium well; topped with Provolone cheese, sliced chorizo, caramelized red onion, and Hard Rock’s signature spicy smoky sauce. Served on a toasted brioche bun with shredded lettuce, vine-ripened tomato. It now includes three sensational sauces on the side – Chimichurri, Aioli, and Latin Chili.

Fans can get even more Messi with a new range of merchandise at the in-house Rock Shop – Messi 2.0 T-shirts, hoodies, a Messi pin, water bottle, bags and youth T-shirts.

For the hat-trick, Hard Rock Cafe Manchester will also be showing all of England’s group stage matches live – but bookings are essential if you want to secure your table for any of the fixtures:

21^st November – England vs Iran, 1pm

25^th November – England vs USA, 7pm

29^th November – England vs Wales, 7pm

To reserve a table, head to www.hardrockcafe.com/location/manchester

Impact of Open Source Video Editors on Businesses

technology

Sam Allcock

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14/11/2022

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Impact of Open Source Video Editors on Businesses

Nowadays, more and more businesses use video marketing for promoting their products or services. Videos have become an essential tool for effective content marketing, as they drive a lot of traffic and increase conversions.

But the primary concern of marketers who consider video content as a part of their marketing strategy is how to create a good video. Although there is a lot of good video editing software, sometimes it can’t cover all your editing needs.

And in this case, an open-source video editor is the best choice for business. They have a lot of advantages over proprietary video editing software that offers limited abilities for its users. In this article, we will discuss the impact of open-source video editors on business and how they can help create quality video content.

What Is an Open-Source Video Editor?

Open-source video editing software means that all users have the right to not just use it but also see and change the source code of the software. Therefore, anyone who is capable of modifying source code can participate in developing the software’s abilities.

After changing the source code and adapting the software to specific needs, users also publish their modifications to make them available for others. In this way, they get a more personalized video editing experience and give more abilities to other users who have similar needs.

Advantages of Open-Source Video Editing Software for Businesses

By using open-source video editors for creating video content, marketers can get a lot of benefits. And we are talking not only about a more convenient video editing process, but also a lot of other advantages for your business.

Easier to Obtain

One of the criteria that influence the choice of video editing software for businesses is the cost. Top video editors are usually a bit expensive or require a purchase of a monthly subscription. It can be challenging if you have a limited video marketing budget.

But speaking of open-source software, its pricing is usually low, and some such video editors are even free. Therefore, by choosing one such software, you can stay within your budget and get a program with great functionality.

Moreover, open-source software can work online or be installed even if you don’t have powerful hardware on your computer, while closed-source video editors require a good PC configuration. It is possible to customize an open-source video editor by modifying the source code, so it will work without issue on any PC.

Better Compatibility

By utilizing open-source software, you don’t need to worry that your videos will be incompatible with other programs or platforms where you want to post your video content. Open-source video editors have good compatibility.

Even if you apply some customized tools, it will work well, as programmers who modify the source code to get customized functionality, publish their modifications online so everyone can get access to it. It guarantees that the video you create with an open-source video editor for your business will perform well on different platforms.

Secrecy of Your Projects

Sometimes, when you work on a certain project, it is necessary to keep it secret until the official release. And most closed-source video editing software can’t guarantee it, as such programs usually collect some data for analytics or marketing. But, with open-source video editors, it is possible to change the source code and therefore secure your confidential data, brand assets, or the whole project.

Reliability

Even though some people consider open-source video editing programs less secure and reliable, it is true only for recently released software or small projects. All popular open-source video editors are usually of good quality, as a lot of programmers test every added modification and fix any bugs if they appear.

In this way, even the smallest offered improvements are thoroughly tested. This approach guarantees a flawless video editing process and makes the video editor more reliable. Thus, when creating video content for businesses with an open-source video editor, you can achieve the best results and rest assured of the quality of the created videos.

Final Thoughts

As is seen from different surveys, people prefer videos over other types of content. An engaging video can raise the awareness of your brand and help a potential customer to make a decision about your product or service. Thus, video marketing can have a positive impact on your business.

An open-source video editor is a good choice for businesses that want to customize their experience and create quality video content. Such software has a lot of advantages for both beginners and professionals, therefore, everyone can use it even without strong video editing skills. Try it and see how easy it is to create eye-catching videos.

Stockport Council seek Development Manager for Exemplar Eco Business Park

News

News Desk

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14/11/2022

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Stockport Council seek Development Manager for Exemplar Eco Business Park

Invitation to Tender Open for Cheadle Eco Business Park

Stockport Council is seeking a Development Manager to bring forward an eco business park on a 7 acre site on Bird Hall Lane in Cheadle, Stockport.

An Invitation to Tender has been launched for the proposed development which aims to demonstrate market-leading, high environmental technologies and performance, alongside job creation, economic growth and amenity improvements to the surrounding area.

Stockport Council has secured £4.44 million of funding for the project via the Government’s Towns Fund. The scheme will be market-leading in terms of its environmental credentials, targeting an ‘Outstanding’ BREEAM rating, to minimise carbon in both the build and in the operation of the scheme to low/net zero levels and with on-site renewable energy generation.

The scheme forms part of the government’s plan for Levelling Up the economy, as part of a wider £13.9 million investment in Cheadle. Other schemes include a new railway station and access improvements.

There is a strong industrial occupier demand in Stockport and a very limited supply of good quality industrial accommodation. This was evidenced with the hugely successful development of Aurora Stockport, delivered by Stockport Council in 2019 to transform a derelict 18-acre site alongside the M60 into a thriving, high spec 145,000 sq ft industrial park. The scheme provided units ranging from 9,000 to 47,000 sq ft, with significant occupier interest resulting in the scheme being 75% pre-let at Practical Completion.

Over the last decade, the Council has delivered several major transformation projects, in particular enhancing the town’s industrial market (Aurora Stockport), office market (Stockport Exchange), retail offer (Merseyway, Market Place and Underbanks), leisure market (Redrock) and public transport infrastructure (new interchange and railway improvements) to significant acclaim.

Cheadle Eco Business Park is located in a highly prominent position within a well-established business location. The site benefits from excellent road connectivity being 1.5 miles from J2 of the M60 Motorway, the Manchester Outer Ring Road, which provides connections to the wider motorway network across the north. At present the council use the site for operational services but these will be relocated within the next 18 months.

Alex Andrews, Associate Director, Development Advisory at CBRE UK who advised the Council, said;

“This represents a fantastic opportunity for a development manager to support the transformation of this strategic site into a job creating and market leading sustainable scheme of excellence to benefit the immediate and wider area.”

Brian Bradley, the new Chair of the Cheadle Town Fund Board said:

“I’m really excited to be part of the work of the Board. This proposed appointment kick-starts the delivery of the new Cheadle Eco Business Park by bringing in a specialist partner to help drive sustainable low carbon economic growth. We are seeking a partner with proven expertise and a track record so we can achieve the desired outcome of an Eco Business Park with exemplar low carbon credentials. Alongside the current cycling and walking scheme, now on site, and the new rail station in pipeline, these projects will be transformative for Cheadle and beyond.”

Cllr Colin MacAlister, Cabinet Member for Economy and Regeneration at Stockport Council, said:

“Cheadle Eco Business Park is a hugely ambitious, low carbon employment site which will be game-changing in terms of its long-term sustainability, whilst also addressing our pledge as a council to put climate action at the forefront of what we do. As well as this, it is also an important scheme for employment generation, attracting businesses and creating new jobs in our borough.”

Tenders are invited by STAR Procurement, on behalf of Stockport Metropolitan Borough Council, and the opportunity can be found via Chest under reference: DN642170 – Cheadle Eco Park – Development Manager Services.

Tricia Lucey ACSI of Luna Investment Management appointed as new President of the CISI Manchester and North West District Branch Committee

Appointments

News Desk

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14/11/2022

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Tricia Lucey ACSI of Luna Investment Management appointed as new President of the CISI Manchester and North West District Branch Committee

Tricia Lucey ACSI, Business and Compliance Manager at Luna Investment Management, has been appointed as the new President of the Chartered Institute for Securities & Investment Manchester and North West District Branch Committee. Tricia takes over from Rebecca Jones MCSI of BNY Mellon.

Tricia (left) has worked in financial services since 2006 and joined Luna Investment Management in 2020 as Business and Compliance Manager where her responsibilities included liaising with Luna’s regulatory host to ensure all business, compliance and risk management processes are delivered efficiently and in the best interests of Luna clients as well as providing key support to senior management.

She has recently completed a Master’s Degree in Management and Leadership and holds the CISI Level 3 Extended Certificate in Investment Operations. Tricia is currently studying for the CISI Investment Advice Diploma.

Commenting on her appointment, Tricia said: “I am delighted to be taking on the role as President of the Manchester and North West District Branch and I would like to thank the outgoing President, Rebecca, for her fantastic efforts over the previous years and she has given me excellent foundations to build upon. I am extremely excited to drive forward the valuable work our committee does and I look forward to the various CPD, social, and Young Professional Network (YPN) events ahead, as well as hopefully expanding our educational programme to the benefit of a diverse range of students.”

Tracy Vegro, CISI Chief Executive said: “It’s a great pleasure to welcome Tricia to this important role. I also want to thank Rebecca for her inspirational leadership of the Branch and Committee over the last three years We all look forward to supporting Tricia in shaping her programme and achieving her goals for the District and to helping her and the Committee expand and diversify its membership network.”

Forthcoming events for the Manchester Branch include:

17^th November CISI Manchester Branch quiz night 5.30pm
23^rd November CISI Manchester Young Professionals Network: What do you want to be famous for? 5.30pm

What Is an Open-Source Video Editor?

Advantages of Open-Source Video Editing Software for Businesses

Easier to Obtain

More Opportunities for Video Editing

Better Compatibility

Secrecy of Your Projects

Reliability

Final Thoughts

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