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The Midland Hotel commemorates the momentous encounter of Rolls and Royce through exciting new installation

Danielle Trigg
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The Midland Hotel commemorates the momentous encounter of Rolls and Royce through exciting new installation

In celebration of The Midland Hotel’s 120th anniversary this year and to honor the historic connection with Rolls Royce, a captivating addition has been unveiled in the hotel’s foyer: an authentic Rolls Royce automobile.

The significance of this installation traces back to May 4th, 1904, when the esteemed Mr. Charles Rolls and Mr. Henry Royce held a momentous meeting in what is now known as the Mount Street Dining Room & Bar, formerly the Grill Room. During their encounter, they enjoyed lunch together and examined the remarkable twin-cylinder 10hp vehicle that Mr. Royce had ingeniously designed. Inspired by their encounter, they made the landmark decision to join forces and establish their business partnership.

The roots of the first Rolls Royce cars can be traced back to Manchester, where the company played a pioneering role in early motor technology. Today, one of the earliest Rolls-Royce automobiles finds its home in Manchester’s Science and Industry Museum, making it one of only three remaining vehicles of its kind. This historical artifact stands as a testament to the profound impact of Rolls Royce on the evolution of automotive engineering.

That historic meeting is celebrated in many ways around The Midland Hotel, with a Rolls Royce Suite, in which guests can upgrade their stay to enjoy the night in a large double bedroom with separate living room, and the Rolls Royce function suite, which can accommodate up to 40 guests. The Midland is also home to a commemorative plaque, which can be found in the foyer, where a 1934 Rolls Royce 20/25 Barker Limousine now sits alongside it.

Members of the public are invited to come and take a look, take pictures and tag @themidlandmanchester on social media.

Exploring the Future of Wellness: The Rise of Alternative Therapies

Danielle Trigg
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Exploring the Future of Wellness: The Rise of Alternative Therapies

The wellness industry is undergoing a seismic shift, with the rise of alternative therapies taking centre stage. One such therapy that has been making waves is the use of CBD products. The CBD market has exploded in recent years, with a plethora of products available, from oils and edibles to topical creams and even CBD Vape options.

This surge in popularity is not without reason. CBD, or cannabidiol, is a compound found in the cannabis plant that has been linked to a range of health benefits, from pain relief to anxiety reduction, without the psychoactive effects associated with THC. The potential of CBD is vast, and its rise in the wellness industry is a testament to its efficacy.

Investing in Wellness: A Case Study

The rise of CBD is not just a trend, but a significant investment opportunity. A prime example of this is the recent acquisition of an £8 million CBD production facility by Stockport-based health and wellness brand, Naturecan. As reported by Business Manchester, this move signifies a significant commitment to the future of CBD and its role in wellness.

This investment is not just about financial gain, but about contributing to a healthier society. By investing in CBD production, companies like Naturecan are helping to make alternative therapies more accessible to the public, thereby promoting a more holistic approach to health and wellness.

The Power of Mindfulness

While CBD is a significant player in the alternative therapy scene, it’s not the only one. Mindfulness, a practice rooted in Buddhist meditation, has also gained traction in recent years. Mindfulness involves being fully present in the moment and accepting it without judgement. It’s a simple yet powerful practice that can reduce stress, improve mental health, and increase overall wellbeing.

Mindfulness can be practised in various ways, from formal meditation sessions to mindful eating. It’s a flexible practice that can be incorporated into daily life, making it a practical and accessible form of alternative therapy.

The Role of Nutrition

Nutrition is another key aspect of wellness that is being redefined by alternative therapies. The rise of plant-based diets and the focus on organic, whole foods reflect a shift towards a more holistic approach to nutrition. This approach recognises that food is not just fuel, but medicine, and that what we eat can significantly impact our health and wellbeing.

This new perspective on nutrition is not about strict diets or deprivation. Instead, it’s about nourishing the body with wholesome, nutrient-dense foods and enjoying the process of eating. It’s a sustainable, enjoyable approach to nutrition that promotes long-term health and wellbeing.

The Integration of Technology

Technology is also playing a crucial role in the rise of alternative therapies. From fitness trackers and meditation apps to virtual reality therapy, technology is making wellness more accessible and personalised than ever before.

While technology can sometimes be seen as a barrier to wellness, particularly in terms of screen time and mental health, it can also be a powerful tool for promoting health and wellbeing. By leveraging technology, we can track our health, access resources, and connect with others, making wellness a more integrated part of our lives.

The Future of Wellness

The rise of alternative therapies represents a shift in how we view health and wellness. It’s not just about treating illness, but about promoting overall wellbeing. It’s about recognising that health is multifaceted and that a holistic approach is needed to truly thrive.

The future of wellness is exciting. With the rise of CBD, mindfulness, holistic nutrition, and wellness technology, we have more tools at our disposal than ever before to promote health and wellbeing. As we continue to explore and embrace these alternative therapies, we can look forward to a future where wellness is not just a goal, but a way of life.

Empowering Education through Nature: ESP Play Champions Widespread Adoption of Outdoor Classrooms in Schools Nationwide

Sam Allcock
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Empowering Education through Nature: ESP Play Champions Widespread Adoption of Outdoor Classrooms in Schools Nationwide

ESP Play, an esteemed playground design, manufacturing, and installation company based in the UK, is on a noble quest to transform outdoor learning and play in schools across England and Wales. As recent research reveals a concerning decline in outdoor learning among primary school pupils in Scotland, ESP Play firmly advocates for the incorporation of outdoor classrooms into the school curriculum, recognising its significance in fostering the comprehensive development of young learners.

A survey conducted by the University of Stirling has brought to light a drastic reduction in the time primary school pupils spend engaged in outdoor learning, with only seven minutes ‘per pupil per week’ in 2022, compared to 30 minutes in 2014. While Covid restrictions have contributed to this decline, the report also points to the lack of confidence among educators in providing outdoor learning opportunities. However, the early years have witnessed a positive increase in outdoor play and learning, with 39% of the day dedicated to such activities, compared to 36% in the 2014 survey.

ESP Play recognises the indispensable role of outdoor learning and play in nurturing the physical and mental well-being of children, while concurrently supporting their educational growth. The company firmly advocates for outdoor classrooms to be an intrinsic part of the curriculum in England and Wales, much like in Scotland’s Curriculum for Excellence.

Andrew Wood, the Managing Director of ESP Play, expressed concern, saying, “We have witnessed the benefits of outdoor learning for many years, and it is disheartening to observe a decline in outdoor play and learning opportunities.” He emphasised ESP Play’s passion for transforming outdoor spaces into interactive and engaging learning environments. In doing so, they believe that outdoor classrooms not only establish a deeper connection with nature but also enhance the learning experience, making it more interdisciplinary, enjoyable, and meaningful for students.

Supporting ESP Play’s vision, Ofsted, the Office for Standards in Education, Children’s Services, and Skills, encourages schools to explicitly reference outdoor learning in their self-evaluation and during inspection visits, thereby emphasising its significance in a broad and balanced curriculum.

Aligned with the University of Stirling’s research, ESP Play urges educational institutions in England and Wales to invest in professional development for teachers to bolster their confidence in providing outdoor learning opportunities. Such initiatives can enable learners to explore various curriculum areas, including mathematics, science, and literacy, while addressing pressing topics such as sustainability, biodiversity loss, and climate change.

Andrew Wood further emphasised, “We stand ready to work in close collaboration with schools nationwide to create outdoor spaces that nurture active, confident, healthy, and determined young individuals. By utilising the school playground as a context for genuine educational improvements, we can elevate standards and create a positive impact on children’s lives.”

As a prominent industry leader, ESP Play is resolute in its advocacy for the integration of outdoor learning into the school curriculum, championing the well-being and educational outcomes of young people throughout the country.

For more information about ESP Play and their innovative outdoor playground solutions, please visit www.espplay.co.uk.

Fletchers Engineering Donates £10,000 to Salford City Reds ‘Reds Rise Together’ Campaign

Danielle Trigg
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Fletchers Engineering Donates £10,000 to Salford City Reds ‘Reds Rise Together’ Campaign

Fletchers Engineering, a leading engineering firm based in the Eccles, announced its donation of £10,000 to the Salford Red Devils’ Reds Rise Together campaign. The donation aims to support the club’s efforts in creating positive change within the Salford community.

The Reds Rise Together initiative, launched by the Salford Red Devils is an exciting venture aimed at giving fans a greater stake in the club’s future. The initiative aims to strengthen the connection between the team and its passionate fanbase while ensuring the long-term stability and success of the Salford Red Devils.

The first-in-it’s-history initiative, allows supporters to become owners, entitling them to a whole host of benefits, including a vote and the eligibility to stand for club election, in addition to exclusive offers.

The first milestone was to raise £250,000 and in just over a month the Salford Red Devils have hit their target, with 1,290 businesses and fans having already pledged their support for the club.

The Red Rise Together initiative aims to foster unity, resilience, and community engagement throughout Salford. It focuses on empowering individuals and communities, particularly those facing socio-economic challenges, by providing them with opportunities to participate in sporting activities, access resources, and enhance their overall well-being.

Fletchers Engineering recognises the significance of community support and is delighted to contribute to the Red Rise Together initiative. As a Salford-based company, Fletchers Engineering has been an integral part of the local business landscape for four decades. Throughout its existence, the company has always prioritised giving back to the community that has supported its growth and success.

Fletchers Engineering Director, Steve Fletcher expressed his enthusiasm about the partnership with the Salford Red Devils and the impact it will have on the community. He stated, “We are proud to support the Red Rise Together campaign and the tremendous work being done by the Salford Red Devils. We believe in the power of sports and community engagement to uplift individuals and foster unity.”

In addition to Fletchers Engineering’s commitment to the Salford community, the donation holds special significance for the company’s Director, Steve Fletcher, whose family has a deep-rooted connection to the Salford Red Devils. Notably, Paul Fletcher, a Fletchers welder and relative, who played for the club between 1980 and 1987.

Reflecting on his family’s connection to the Salford Red Devils, Steve Fletcher said, “The legacy of my dad’s cousin, Paul Fletcher, with the Salford Red Devils is something we hold dear. His time with the club has been a source of inspiration for our family, and we are honoured to continue supporting the Red Devils’ endeavours through our donation.”

1.5 million small business owners will be forced to use personal savings to prop up business

Danielle Trigg
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1.5 million small business owners will be forced to use personal savings to prop up business
  • A quarter of UK small businesses will cease trading if economic outlook does not improve
  • One third (36%) say they will increase prices by up to 20% in order to survive the cost of living crisis
  • Over 1000 small businesses took part in the SME Insights Report, forming a comprehensive picture of the health of SMEs in the cost-of-living crisis

25th July – London: More than a quarter (26%) of small business owners in the UK believe that they will be forced to cease trading if the outlook for their business does not improve. In order to combat grave financial conditions, 1.48 million of the UKs 5.5 million SMEs are considering using personal savings to prop up their business.

The SME Insights Report, published by small business insurance provider Simply Business, found that 48% of SME owners believe the rising cost of living is the most glaring challenge facing their business, with a further 63% saying that rising taxes, interest rates, and inflation are eating into profit margins.

The findings, collated using the responses of over 1000 small business owners, shows that small businesses are caught between a rock and a hard place – being forced to increase their prices at a time when many consumers are cutting down spending. Nearly half (47%) of UK SMEs say that they intend to raise prices by up to 10%, with a further one in three (36%) increasing prices by up to 20%. The UK’s cost-of-living crisis has compelled businesses to constantly be looking for ways to stay afloat.

SME owners also cited rising energy costs and a lack of government support as the key challenges they are facing. Over a quarter (26%) of SMEs are now spending up to 40% more on energy each month compared to the previous year, with some reporting an astonishing 150% increase in their monthly energy expenses.  

Annelise Sealy, owner of The Fall Bride in Hackney, east London, said “Our building is modern spec, well-insulated, and our energy output is minimal. We don’t use any energy-intensive equipment and we run everything as efficiently as possible. And yet, over the course of the past year, our monthly bill has fluctuated between £100 and £1100 despite us doing nothing differently. 

“The Government also needs to address the issue of taxation on small businesses. A blanket increase which does not consider industry, size of the business or turnover is not thoughtful or effective.” 

Jonathan Portes, Senior Fellow of the Economic and Social Research Council and Professor of Economics and Public Policy at King’s College London, backed the findings in the report.

Jonathan said “Two themes emerge from this report. First, the extent of the continued pressures on SMEs from the wider economic environment. While the energy price spike has abated, and labour shortages have eased somewhat, more generalised inflationary pressures mean that SMEs are being squeezed from both ends, with some input costs rising and consumer demand impacted as real incomes have fallen. Recent rises in interest rates will exacerbate both.  Second, and more optimistically, the resilience of the sector despite all this; the vast majority of SMEs remain positive about their own prospects, not just for survival but for growth, and most also expect the economy to improve.

Despite the challenging economic landscape, there remains a glimmer of optimism among the small business community. Over half of the surveyed businesses (54%) expressed confidence in the UK economy’s potential for improvement within the current year. Additionally, an impressive 77 percent of respondents expressed confidence in their own business prospects for the next six months.

Alan Thomas, UK CEO at Simply Business said “The stoic spirit of small business owners is the backbone of the UK economy – their resilience is vital to the nation’s recovery and growth. The fact that many SMEs across the UK are struggling so significantly is a serious cause for concern for the British economy and communities. 

“Naturally, the impact on consumer purchasing behaviour is trickling through to the books of small business owners at a time when SMEs need our support the most. The reduced levels of cash-flow and liquidity will only make things worse for many. Small businesses sit at the heart of our communities and are vital to our economy, and it is essential that we continue to support them in these times of financial uncertainty.” 

Slater Heelis successfully complete on Lea Gate service station site leases

Danielle Trigg
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Slater Heelis successfully complete on Lea Gate service station site leases

A brand-new Costa drive-thru and Essar petrol station in Lea Gate, Preston, will shortly be open to customers following a successful redevelopment of the site.

Owner, Valley House Properties Ltd, identified the site for redevelopment in 2019 and appointed leading law firm Slater Heelis to act on their behalf to negotiate and complete the leases and oversee various other ancillary matters, including a complex refinance.

The experienced full-service law firm had to navigate the initial process throughout the COVID-19 pandemic, a unique and challenging experience for all involved that has proved fruitful as planning was secured for the redevelopment in 2021, and the lease disposals now completed.

Camilla Thornberry,  Associate Solicitor in the Commercial Property Team at Slater Heelis, said: “When we initially received the instruction from Valley House Properties Ltd back in 2019 we were delighted, this kind of project is second nature to us and it’s always great to see these types of sites redeveloped and occupied with thriving businesses.

“Little did we know that in 2020 life would turn on its head for everyone. Navigating the process during the pandemic did come with its challenges but it was a great learning curve for all involved. Successfully securing Essar Oil (UK) Limited and Costa Limited as tenants was a huge milestone for this development and it was a pleasure to work with their respective legal teams to negotiate leases that all parties were happy with.”

The brand-new Essar petrol station occupies a 4,000 sq ft  space, with Costa occupying a 1,800 sq ft space. It is thought that both businesses will benefit from the new Preston Western Distributor Road and will increase demand for fuel and service stops in the area.

Gavin Valentine, Director at Valley House Properties Ltd, added: “We’re delighted to have secured such high-profile tenants for the Lea Gate development and look forward to what we strongly hope will be successful businesses, in a great location.

“Also, a huge thank you to Camilla and the team at Slater Heelis for their professionalism. I have felt confident throughout knowing that this work was in their capable hands and I am very appreciative of all of the hard work they have put in since we first instructed them on this site in 2019.”

Enter Captain Zaptic as Flow Creative launches a hero for the operations platform

Danielle Trigg
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Enter Captain Zaptic as Flow Creative launches a hero for the operations platform

Manchester, 17th July 2023, creative agency Flow Creative today revealed their brand character and film for frontline operations platform Zaptic. The slick storytelling animation reveals the impact Zaptic can have on improving productivity, efficiency and asset support by putting operational process and procedures into the hands of factory workers. The platform also improves factories sustainability by reducing the need for paper.

To bring the functionality of Zaptic to life, Flow Creative created a classic superhero film in a retro cartoon style. The story starts with a hungry child dramatically starting the day without cereal due to production inefficiencies at the city factory. The factory manager and factory floor team are in chaos until Captain Zaptic enters to rescue the day by offering Zaptic to restore the process, reduce paperwork and eliminate chaos. The platform uses data and AI from manufacturing factories to digitise workflow, enabling factory workers to do their jobs safely, effectively, removing the need for paperwork which reduces time and costs waiting for support when an issue arises. The platform also shortens onboarding time and narrows the global skills gap.

The brand film will be used to market Zaptic to manufacturer business owners and operational managers. Zaptic recently closed Series A funding of $10 million; this investment plus this brand character and animation will enable further rounds of investment and expansion for the software company.

Flow Creative, Founder & Creative Director, Karl Doran said: “Zaptic is such an exciting product and the business is at a really important stage following successful funding. The story they wanted to tell leant itself so well to a superhero character, and the Zaptic team loved the idea of a retro cartoon style. To create a hero brand character alongside a film is always fun, especially when it’s an actual superhero! The hero and the action he takes represents the life changing impact Zaptic has on factory production lines. It was important that we gave a voice and personality to Zaptic so it can be understood internationally revealing the importance of digitising workflows, manufacturing processes and demonstrating how everyone, (even hungry school kids!) is affected by inefficient factory production operations. The Flow team really enjoyed working on this one and nailed the style. We look forward to watching Zaptic improve global manufacturing.”

Zaptic CEO, Richard Milnes, said: ”We approached Flow Creative as a fellow Mancunion business plus their brand animation skills are incredible. We love Captain Zaptic and all he stands for, taking the chaos out of manufacturing and empowering factory floor teams to overcome problems and keep the wheels of industry running. Thanks Karl and the Flow team for bringing our vision to life!”

Best Business Schools in Manchester

Danielle Trigg
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Best Business Schools in Manchester

If you are looking for a place to pursue your business education, you may want to consider Manchester, a vibrant and diverse city in North England. This melting pot of a city offers everything from equestrian colleges to access to some of the best job markets and opportunities in the world.

Manchester is home to some of the best business schools in the country, offering a wide range of programs and opportunities for students who want to excel in the global market.

In addition to finding scholarships and financial aid options to help pay for college and other expenses, you can also get help with your business school studies. Now, you may wonder, can I pay this company to write my college essay for me? Well, yes, you can pay for college essay help, in addition, to help with studying, preparing for tests, brushing up on the material learned, and so much more.

Best for Bachelor’s Degrees

Manchester Metropolitan University Business School

This business school is part of Manchester Metropolitan University, one of the largest universities in the UK. It offers a range of undergraduate programs in accounting, finance, economics, management, marketing, human resources, and more, in addition to excellent research and teaching facilities.

The school has strong links with industry and professional bodies, such as ACCA, CIMA, and CIPD, and has been triple accredited by AACSB, AMBA, and EQUIS, making it one of the world’s top 5% business schools.

Salford Business School

The Salford Business School is part of the University of Salford, found near Manchester city center. It offers a variety of undergraduate programs in:

  • business
  • law 
  • finance 
  • digital marketing 
  • entrepreneurship
  • innovation

The school has won several student satisfaction and employability awards and has connections to global partners like Manchester United, Siemens, and the BBC. The business school also has flexible and diverse learning options like international exchanges, professional placements, online courses, and short modules.

Global Banking School – Manchester Campus

This business school is part of the Global Banking School, an international institution offering banking and finance education courses. Students can get a bachelor’s degree in banking and finance, which covers topics such as financial markets, risk management, corporate finance, and investment banking.

The business school is in Universal Square, with fully equipped classrooms, an IT lab, and a dedicated student library. The school is accredited by the British Accreditation Council (BAC) and the Office for Students (OfS) to ensure high standards and quality.

Kaplan International at Manchester

Kaplan International Business School is part of Kaplan International, a leading provider of English language and academic courses. Students can take a bachelor’s degree in business and management, in addition to cultural immersion and language support.

The classrooms are spacious, with access to a student lounge, a study center, and a computer lab. The school is partnered with universities like the University of Bolton, the University of Salford, and Coventry University for progression routes to further study.

The University of Manchester 

The University of Manchester is among the most prestigious and research-intensive universities in the UK and the world. It offers a range of undergraduate programs in business and management, such as international management, innovation management and entrepreneurship, accounting and finance, and social sciences.

The school’s strong reputation for excellence is backed up by its association with the Russell Group of leading research universities. With 25 Nobel Laureates among its current and former staff and students, it ranks as one of the best places to study for business students.

Business Schools That Offer Master’s Degrees

For a master’s degree in business, Manchester has the following options to offer:

Alliance Manchester Business School

The Alliance Manchester Business School is part of the University of Manchester, the aforementioned prestigious institution. AMBS has a renowned MBA program that ranks among the top in Europe and globally.

The program covers all aspects of business leadership and management and offers access to opportunities for international exposure, personal development, and networking. Students can interact with a global alumni network and partners, focusing strongly on research and real-world applications.

International Business College Manchester

IBCM is an independent institution that offers postgraduate diplomas and master’s degrees in international business, marketing, human resource management, and project management. Students can also look forward to career guidance and support and access to online learning resources and facilities.

The school also partners with the University of Bolton, the University of Suffolk, and Coventry University for progression to further studies and opportunities.

The London School of Commerce Manchester

The London School of Commerce Manchester is a branch campus of the London School of Commerce, a private institution that offers affordable and flexible business education. It offers a master’s degree in business administration (MBA), which covers core topics such as strategic management, leadership, marketing, and finance.

The students have multiple specializations, such as hospitality management, health care management, or information technology management. For routes to further studies, the school partners with universities like:

  • the University of Wales Trinity Saint David 
  • the University of Bolton
  • Coventry UniversitBond Business School

The Bond Business School is part of Bond University, a private university in Australia with a branch campus in Manchester. The institution is accredited by AACSB, EQUIS, and EFMD, demonstrating high quality and international standards.

It offers a range of master’s programs in business, such as an MBA, an MSc in finance, an MSc in project management, an MSc in global business, and more. While there, students can learn practical skills and gain industry exposure through internships and workshops.

Exciting Opportunities Await Business Students in Manchester

Studying business at a Manchester school is an exciting opportunity, with access to more schools listed here. Students can access opportunities, resources, and networks in the second-largest UK city.

With its strong ties to finance, creative, media, health, manufacturing, education, and the digital industries, there is no shortage of job markets to try out for.

In addition, Manchester has a vibrant and diverse student life, being a cosmopolitan city with a rich culture and social life. It combines the best of everything for a pleasant learning experience, whether online or in person.

Slidescarnival on How to Deliver an Effective Presentation

Danielle Trigg
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Slidescarnival on How to Deliver an Effective Presentation

Attending a presentation can be a transformative journey. Anyone who has seen Steve Jobs’ presentations knows this well. Making a compelling presentation that achieves your goals is no easy task. But some techniques can be applied to develop this skill that is so sought after—and well paid — in the market.

The first point to highlight in this regard is that the presentation has to have a story, and it needs to be presented at the right pace and with a good ending. Since not everyone has Jobs’s talent, it takes a lot of personal effort for most people. Even those who are going to do this for the first time can get good results as long as they take into account some essential tips.

Knowing your audience is the starting point for the success of your presentation. When you know who you’re talking to, you can adapt the language and content to attract and retain their attention, as well as focus on the points that matter. The starting and ending points of the story can also be made more effective.

How to structure the presentation

A well-structured presentation is essential for success, and mastering the subject matter is the primary key. Busy audiences expect you to understand the topic thoroughly, so ensure your ideas are clear and engaging.

The presenter’s style and experience are not the sole determinants of a successful presentation; the idea presented and the presenter’s engagement with the story matter significantly.

Avoid presentations in the form of reports. Prefer those in a story, as they are more captivating. The ideas and stories are fascinating and attention-grabbing. Use numbers to help you tell that story, as they have the power to convince the audience of your arguments.

The story’s structure can follow a sequence of presenting the problem, followed by the solution, and leading to an outcome or conclusion. This is done without overextending or using unnecessary terms.

Using the slides as a personal script for the presentation is not advisable, as your audience will start to yawn when they notice this. If you need a script, put it on separate paper and refer to it as the presentation progresses.

Formatting and layout of slides

Try to place several slides that do not overload the presentation time, always avoiding using too much information in each one, which can visually pollute and cause repulsion instead of attraction. On average, it is recommended to have one slide for every minute of the presentation, but you can adjust this metric according to your personal characteristics.

The typology — typeface — used also influences attention retention. For screens, sans-serif letters — those little dots seen in Times-type fonts, for example — are the most suitable. Arial and Helvetica are recommended fonts, as they are straight and easy to read on electronic devices. Use them with a size of at least 24 points.

Stay with the same font throughout the presentation. Changing the font from slide to slide causes the presentation to lose its visual unity, hindering the memorization of what has already been said.

Don’t overdo the colors. Use subtle backgrounds and avoid changing slide by slide. Also, avoid colors that are difficult to see when layered, such as red on blue or green on red. Whenever it comes to layout and design, “less is more.”

Include images, graphs, and data analysis that are relevant and that visually demonstrate the information passed on verbally. That’s how you can convince people that you can be a good leader who will direct the team’s energy into the proper direction.

Pay close attention to grammar. Grammar errors can discredit your whole story, especially if your audience is well-qualified. Review the presentation more than once to ensure everything is up to an acceptable standard, including the language in which the presentation was given.

The presentation environment

It is essential to know where the presentation will take place and what resources will be available. Go to the venue and check the equipment, how to operate it, ventilation conditions, and the audience’s position on the stage. This will avoid unpleasant surprises and give you more confidence when presenting.

In case of any technical issues or compatibility problems, always take one or more copies of your presentation, and also consider converting your presentation from PDF into PPT using tools and carrying it on a pen drive or another type of media for backup. Always be prepared for unforeseen events to ensure a smooth and successful presentation.

It’s time. And now?

Before going on stage, do slow, deep breathing exercises, inhaling through your nose and exhaling through your mouth. This will help reduce anxiety considerably.

When starting the presentation, don’t move too much. Beginning presenters move unnaturally from side to side, leaving the audience apprehensive. Try to keep the legs more stationary and move only the upper part — especially the hands — to emphasize points in the presentation. You don’t have to stay still; don’t overdo it.

Admitting your nervousness, as long as it is spontaneous, can break the ice and generate empathy with the audience. You can bet that the vast majority of people there have the same insecurity as you and will hope that everything works out.

A little humor during the presentation goes well, but don’t try to be humorous. Select some personal or professional episodes that you and a few others find funny or interesting and related to the theme, and use them quickly, as the presentation allows.

Attention to body language

It is essential to emphasize the importance of body language during the presentation. It represents 55% of our communication. Our words comprise only 7%, and their intonation carries 38% of the information.

Eye contact with the audience is essential, but don’t focus on just one side. Go through it, taking turns on the sides. If you find it interesting to feel more secure, focus on two or three people on each side for eye contact, as if you were talking to old friends.

Care with voice imposition

As for the intonation of the voice, avoid speeches or attempts to convey too much authority or superiority. Just talk to the audience as if you were having a normal conversation. The tip here is to be yourself and show it to those listening to you.

A final tip regarding voice, diction, and language addiction is to film yourself doing the presentation simulation.

Pay attention to the height of the voice and if the words are audible, in addition to trying to understand the need for possible corrections in language addictions, such as “huh?” at the end of each sentence.

In conclusion, delivering an effective presentation is a skill that can be developed with dedication and practice. To make your presentation impactful and memorable, it is crucial to have a well-structured story that captivates your audience. Know your audience and tailor your language and content to engage them effectively. By implementing these tips, even beginners can deliver compelling presentations that leave a lasting impact on their audience. So, take a deep breath, embrace your nervousness, and deliver your presentation with authenticity and conviction. With time and experience, you will become a more effective and persuasive presenter.

Tonic App Honored by Google Play in Europe’s #WeArePlay Campaign

Sam Allcock
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Tonic App Honored by Google Play in Europe’s #WeArePlay Campaign

Tonic App, the mobile-first platform designed to streamline clinical practice for physicians, has been recognised by Google Play as one of the 126 European applications featured in the #WeArePlay campaign. Among nearly two million existing apps worldwide, Tonic App stands out for its purpose-driven mission to simplify healthcare professionals’ day-to-day activities.

As part of the #WeArePlay campaign, Google Play aims to showcase the stories and missions of European applications available for download on its platform. Tonic App is one of the five apps distinguished in the medical category, emphasising its significant impact on the healthcare industry. The campaign has been actively disseminated through various Google Play channels, including a gathering of the selected companies at the Annual I/O Conference in Amsterdam.

Tonic App has continuously focused on helping doctors become more productive, providing an ever-expanding array of content and tools. Recently, the platform integrated an AI-powered virtual assistant that supports physicians in various tasks, such as knowledge retrieval, summarising clinical records and scientific articles, preparing health information for patients, and writing patient referral letters and medical certificates.

Daniela Seixas, founder and executive director of Tonic App, expressed her team’s pride in this recognition and the platform’s growth over the past seven years. She emphasised the significance of the acknowledgement from Google Play, which boosts both the credibility and visibility of Tonic App.

Matthew Durham, Director, Global Media, CMI Media Group, also commended Tonic App as an excellent tool for healthcare professionals in Europe and a vital partner for their European HCP media campaigns.

Tonic App’s success lies in its role as a comprehensive platform for physicians, bringing together knowledge, tools for clinical decision-making, educational content, video consultations, job opportunities, and other valuable resources for professionals’ daily lives. As the fastest growing medical platform in Europe, Tonic App continues to make a difference in the lives of healthcare professionals across the continent.

The full list of the 126 stories selected in Europe by #WeArePlay can be found here.

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