B2B companies can use animated videos for their marketing campaigns in the same way they do it in B2C; however, in this case, the target audience is not retail customers or service users but businesses. Yet, there are some specific features in terms of content and accents; B2B video is definitely different from B2C. For this reason, if you want to have it done professionally find an experienced B2B video production company that will be able to implement your ideas most efficiently.

Are there no such companies in your city or town? It’s not a problem as these days animated videos can be booked and shot remotely. All you need to do is fill in a brief, contact production managers, discuss all the ideas, and get your final product. Of course, the process is a bit more complex but what we mean is that you can order a high-quality B2B video from anywhere and with any company of your choice.

This article features the TOP 5 companies that will make you a quality B2B video remotely.

Top 5 B2B Remote Video Production Companies

Zelios Agency

This Ukrainian company specializes in animated video explainers along with showreels and advertising videos of various formats, including B2B. The production team offers you high-quality “turn-key” video-making services that will guarantee the full implementation of your ideas with a concise and straightforward explanation of your business or service.

Webdew

A Colombian web studio, Webdew specializes in website development and has been working in the sphere of animated videos since 2016. They make 2D and 3D videos, corporate clips, and many other products. The company suggests a complex approach to B2B video creation for brands in any niche; they also work remotely.

Testimonial Hero

This agency claims that their B2B videos help their clients close deals with their partners 40% faster. The company boasts a lot of positive customer reviews; their professional approach is one thing that has been mentioned the most. The main point – their videos really convert.

Explainer Video Hero

This company’s trump card is speedy product delivery. The whole process, from script writing to a finished video, takes them only 10 days. This is fast indeed, especially if we consider the complexity of the work they do. The quality of their videos is truly remarkable and you can check it yourself on their website.

Alconost Video Production

This is an international production team that creates videos in more than 100 languages. They are also one of the most experienced companies that make B2B videos for various brands; at the moment they have more than 1500 successful cases highlighted in their portfolio.

Conclusion

If you want to increase your conversion rates with the help of animated B2B videos, you should book a professional team. This can be done remotely, and you only need to fill in an application form on the chosen company’s website. This will allow you to make your marketing campaign more efficient and introduce your product to a wider audience.

Social media has gone through a significant transformation. What was once a simple virtual hangout is now a nest egg for success.

Brands use social media polls for the purpose of gaining a more profound understanding of customers. Learning about their preferences through these polls allows brands to remain competitive.

Instagram is a famous example of a social platform well-known companies use for this purpose. Part of the “Big Three” of the social media arena, most users become more interested in a specific brand after seeing an ad about it. That’s why the visibility of your content is key. Instagram’s algorithm prioritizes content based on relevance and engagement. Therefore, the strategy of both organic promotion and advertising requires high-quality and attractive content to attract the attention of users. And the main idea is to improve your exposure with ads or more Instagram likes for your best posts. This statement speaks volumes about the power of Instagram.

Market researchers have caught the trend. They utilize Instagram’s unique features and immense popularity to know their target audience better.

Learn more about the competitive landscape. Deep dive into the intricate world of market research and Instagram polls.

What is Instagram?

According to Statista, Instagram has approximately two billion monthly users worldwide. It is a well-liked sharing platform that can do the following:

• Posts photos and videos
• Create stories that stay on your profile for 24 hours
• Create reels or short-form videos
• Do livestream videos
• Shop directly from e-com

Since IG boasts diverse users with different interests and needs, big and small brands can prosper. They turn to IG for a much-needed boost.

What Are Instagram Polls and Why Do They Matter?

In October 2017, IG added a new in-built feature to its long and influential list. Through poll stickers, the user can ask followers a question. The results can be obtained in real-time.

This feature is an exciting and innovative method of engaging prospective customers. Marketers can know more about customer preferences.

The responses are mostly positive. Here are some reasons:

• Polls Are Interactive.

Participants are in active mode. Polls require them to read the question and respond accordingly. In IG polls, there’s immediate interaction. Users have a dynamic experience.

• The Visuals Are Appealing.

Just the poll stickers alone are eye-catching. They add life to the user experience.

• They Are Helpful.

The feedback from these polls allows companies to determine what customers prefer. They can align their products according to the needs they discover.

• The Results Can Be Part of Market Strategies.

Since polls may include demographic details, market researchers can use them to tailor marketing efforts to suit the target audience’s specific needs.

It’s a breeze to use IG polls. A person can create one in just a few seconds to include it in IG stories.

What are Common Instagram Poll Formats?

There are no specific rules on IG polls. One can pose any question under the sun. But some can get more attention than others.

Also, some polls are more effective. For market research, it is essential to choose the right questions to ask to acquire the best results.

It would be helpful if the market research team had formats and templates at their disposal.

Here are some formats that can set up the research for success.

1. “Yes and No” Questions

It’s plain and simple. The responders can select from two clear options. The binary nature of this poll can make it easy for the researcher to gather data for analysis.

2. “This and That” Option

A respondent has two options to select from. It could be a preferred destination: “Paris” or “Seoul,” or a favorite actress: “Meryl Streep” or “Angela Bassett.”

3. “Would You Rather”

It’s also a choice between two things. But this time, it’s more in-depth because the participants can choose from two scenarios the poll describes.

Would you rather “Read a book” or “Party all night?” is an example. “Would you rather” polls are a means to know a person’s interests and preferences in a fun way.

4. Emotional Slider

This poll asks the followers to choose from a list by using emojis. For instance, there’s a list of ice cream flavors. For each flavor, one chooses to use an assigned emoji.

Why Market Research Should Be Using Social Media Polls?

Market researchers have a crucial role in assisting brands to gather and analyze data about a specific market. Through the process, a company can create products and services according to the demands.

Market research is a process that can also provide strategies for pricing and market challenges. Furthermore, it can verify if new products or ideas will be well-received.

Here are specific ways social media polls, most particularly Instagram’s, can leverage business reach and reputation:

1. Repurposing Details and Data

Once the replies from the poll have been gathered, market researchers can redevelop the data into ideas for blog posts, email content, and testimonials. These content ideas can be sent to the target audience to read, allowing them to learn more about the products and services offered.

2. Connecting with Buyers

Polls are a way to let the participants know that their voice matters to the business. Product-specific polls convey that the company is working on creating services aligned with customer needs.

Building loyalty is essential. Polls tell followers that the brand has their best interests in mind, forging a bond.

3. Determining What Marketing Ads Would Work

It is vital that ads keep up with what’s trending and relevant. IG polls can help with that. The results can determine how customers want to be informed, encouraging brands to create ads that customers can genuinely engage with.

4. Boosting Brand Awareness

Instagram polls are helpful because they can create brand awareness, especially for the lesser-known ones. The actual polls themselves let people know that such a company exists.

Through market research, the company can repurpose the results of the polls and share them with others. For instance, the email correspondence created can have a link to share with others. When others click on it, they learn of the brand and its services.

4. Working Out a Solution

Every business faces varying concerns, from profits to customer expectations to competition. Using IG polls can be a way to find and implement a solution.

For example, a company has noticed decreased website traffic in the last few months. Market Research can step in, using IG polls, to identify the root cause and develop a solution based on that.

The results from a poll about what people like about the brand are beneficial. What new things they want to see can enlighten the researchers. Market research can discover what needs to be improved. From the suggestions, the brand can regain the popularity it has lost.

5. Creating Excitement and Anticipation for an Upcoming Launch or Event.

There’s a crucial product launch. The market research team can create a poll leading up to the event. With this activity, the launch is hyped up, allowing the users to place their focus on it.

Through the polls, an email invite can be created with specific details that interest the target audience. With captivating email content, people can decide to attend the event and share the information with others for a better turnout.

There could be a question about what the people would want to see in the event.

What freebie do you expect at the (name of the event)?

1. Personalized tote bag
2. Limited edition keychain

Creating a similar poll question provides the company ample opportunity to gauge what can make the launch more exciting. Doing this hypes up the event, encouraging people to attend.

How to Add a Poll on Instagram?

Check out the steps below on how to add a poll in IG. But please note that changes in the interface may affect some of the details. It is ideal to efficiently browse the platform for a more accurate and detailed process.

1. Go to “Stories.”
2. Select a photo or take a new one.
3. At the top, go to the sticker button.
4. Choose “poll.”
5. From there, a simple poll template appears. Populate it with the question and the two answers to select.
6. Drag and drop the created poll to a specific area of the image chosen.
7. Pinch to resize.
8. Upload.

The poll lasts for 24 hours. It’s like how long a typical IG story would last. The poll and the results can be viewed in the location where one goes to see who views their stories.

Voting is not anonymous, much like on Facebook. The page or account that created the poll can see who voted for what, but the voters themselves can’t see the results.

The results can be shared. There’s a “Share results” button. Once clicked, the system automatically creates a graph based on the poll outcome.

Add a message. Then, share this through your “Stories.” Sharing the results with the audience establishes transparency. The participants will know that the polls are valid and done fairly.

Tips

Using social media polls can be a crucial turning point for any brand. But brands must remember to do them efficiently.

• One tip is to remain consistent. Don’t overwhelm the users with 50 a day! Determine the correct number and how often (daily, weekly, etc.). Work around these details.
• Use variety. It’s best not to focus on one format. Use “Yes or No” today. Use “Would you rather” tomorrow.
• Take the opportunity to engage with the participants after the poll. Send a message of appreciation for your participation. Let them know that the feedback is essential.
• When using the “Would you rather,” be very specific with the situations. Vague questions can lead to vague answers that might not help your purpose for using the poll for market research.
• Post the polls during peak traffic times. Doing so ensures that you get more responses from people who are truly active on social media.
• Use the appropriate tone. Remain friendly and relatable.
• Be careful with the language used. Be moderate with the words. Ensure that the readers can easily understand the questions.

Final Takeaway

Instagram polls are an exemplary market research strategy. They can provide an understanding of the target audience. They give real-time feedback that can benefit both brands and users.

The success of market research will take time to come. However, a team has a reliable source of help in Instagram polls.

Experience new heights. See how Instagram can put brands on the map.

Ice cream, the beloved frozen treat cherished by people of all ages, has long captivated us not only with its delightful taste but also with its mesmerizing array of colours. For years, the secret behind the vibrant hues of ice cream remained elusive, leaving confectionery scientists and enthusiasts alike in wonder. However, recent groundbreaking research conducted by the International Institute of Food Sciences has finally shed light on the intricate process that gives ice cream its stunning colors. In this article, we will delve into the exciting findings of these scientists and explore the fascinating world of ice cream coloration.

The Role of Fat Content

One of the key factors influencing ice cream’s colors lies in its fat content. Ice cream’s smooth and creamy texture owes itself to the presence of fat, which plays a significant role in reflecting and refracting light. The higher the fat content in the ice cream, the more pronounced and vivid its color appears to the human eye. This scientific discovery explains why flavors like rich chocolate and buttery vanilla tend to display more vibrant and visually appealing colors compared to their low-fat counterparts.

Overrun and Color Intensity

Another intriguing aspect of the ice cream coloration process is the impact of overrun – the incorporation of air during the churning process. Researchers found that overrun influences the size of ice crystals in the frozen dessert. Larger ice crystals result in diminished light scattering, leading to a less intense color appearance. On the other hand, increased overrun creates smaller ice crystals, allowing for more efficient light scattering, which intensifies the color perception. This newfound knowledge may open doors for ice cream manufacturers to experiment with overrun levels to achieve a desired color intensity in their products.

Natural Ingredients and Pigments

While fat content and overrun play a significant role in the overall color of ice cream, the choice of ingredients is equally vital. Natural colors and ingredients such as cocoa powder, fruit extracts, and matcha contribute not only to the flavor but also to the color palette of the frozen delight. For instance, the brown color of chocolate ice cream originates from cocoa powder, while the vibrant green of mint ice cream comes from natural mint extract or leaves.

Artificial Colorings and Safety Standards

In addition to natural ingredients, the ice cream industry often uses artificial colorings to achieve more vivid and consistent colors across batches. Although these colorings are synthetically produced, extensive safety regulations ensure they are suitable for human consumption. The strict adherence to safety standards guarantees that the joy of indulging in colorful ice cream is free from any harmful side effects.

The Science of Perception

Beyond the physical properties of ice cream colors, the science of human perception also plays a vital role in how we interpret the colors of this frozen dessert. Studies have shown that the color of a food item significantly influences its perceived taste and overall enjoyment. Bright and visually appealing colors trigger positive emotions and enhance the sensory experience, making ice cream not only a treat for the taste buds but also a feast for the eyes.

Exploring the Potential of Artisanal Creations

With the newfound knowledge about ice cream coloration, artisanal ice cream makers now have an opportunity to explore their creativity and offer customers a wide array of visually stunning frozen creations. By understanding how fat content, overrun, and ingredients interact to produce specific colors, artisans can experiment with unique combinations to invent tantalizing and visually striking ice cream flavors that are sure to captivate customers and keep them coming back for more.

Embracing the Rainbow: The Future of Ice Cream

The recent discoveries on how ice cream gets its stunning colors have sparked excitement and interest among both consumers and ice cream manufacturers. As the science behind color perception and ice cream composition becomes more refined, we can expect to witness a resurgence of colorful and artistic frozen treats in the market. From pastel-hued sorbets to multi-hued swirls of rainbow flavors, the future of ice cream is set to be a visual delight, appealing not only to our taste buds but also to our sense of aesthetics.

So, the mysteries of ice cream coloration have finally been unraveled, thanks to the tireless efforts of the researchers at the International Institute of Food Sciences. The interplay of fat content, overrun, natural ingredients, artificial colorings, and human perception all contribute to the visually stunning colors of this beloved frozen dessert. Armed with this newfound knowledge, ice cream makers are poised to push the boundaries of creativity and bring a kaleidoscope of colors to ice cream parlors and supermarkets worldwide. As we savor each spoonful of ice cream, let us not only celebrate its delectable taste but also appreciate the science and craftsmanship behind its captivating colors.