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Democracy Boosts Its Ranks Amid Lockdown Client Wins

Award-winning agency Democracy has strengthened its ranks with new hires across its PR and editorial content divisions.

Carl Stroud joins as News Director, bringing expert understanding of how newsrooms operate following over two decades of senior roles across print and digital titles including The Sun.

Creative Artworker Andy Cheeseman arrives directly from Children’s BBC, where he specialised in developing content projects from ideation through to delivery.

Democracy founder and head of agency Jen O’Grady said: “Following a clutch of new business wins, we’re in a position to hire new talent during the most challenging of years.

“Carl’s exceptional contacts across the industry alongside Andy’s creative flair provides us with a real competitive advantage when it comes to delivering stand-out stories and best-in-class content for our clients.”

A digital-native and former Sun website editor, Carl has consulted widely across the PR industry, contributing to award-winning campaigns for blue chip giants including British Airways, Jaguar Land Rover and MoneySuperMarket.

Andy’s rich background in creative design and video production has seen Sunderland City Council, The Labour Party and Flow Energy call upon his services.

Jen O’Grady continues: “Covid 19 has fast tracked the evolution of the media landscape, these new appointments will help us to meet the changing needs of the people with influence.”

During lockdown, the agency has picked up new briefs from outdoor adventure centre Plas Menai, pioneering energy retailer Love Energy Savings and hand-crafted furniture brand Made Below all committed to work with the agency, while at the same time AkzoNobel increased their remit to handle PR across further divisions.

Manchester-based Democracy, which this year celebrates twelve years in business, employs 25 staff and works with clients including; Dulux, heycar, Cartridge Save, ATAG, Tequila Rose, Eisberg and East Lancashire Railway.

Bruntwood Works launches Bloc as building is transformed to bring balance to business

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Lowry House, Bruntwood Works’ central Manchester workspace, is to become Bloc as work begins to revitalise the building into a productivity-boosting urban oasis as part of the work and leisure space provider’s £50m Pioneer transformation programme.

Located on Marble Street in the heart of the city centre, Bloc will launch with a renewed focus on the work environment to help boost productivity. Technology to monitor and optimise air quality, a state-of-the-art wellness suite – that will host yoga and fitness classes – and a cascading garden in the foyer, with living walls throughout, will all be introduced as Bruntwood Works aims to bring balance to business.

As part of Bloc’s effort to promote a work life balance, sleep pods will also be provided to help workers with vital rest and rejuvenation. Lack of sleep has been linked to poor performance and loss of productivity by Public Health England, with studies estimating an annual cost of £30bn to the UK due to lost sleep alone.

A local independent coffee shop will also make Bloc its home, while the refurbishment will bring a new cinema room, bespoke spaces for community pop-up events, and shared event and co-working spaces to help foster collaboration.

Renovation works are already underway to develop a ground floor annex that will include the addition of 180 new flexible desks, 12 new spaces in the coworking studio and 12 modern meeting rooms that have fully integrated hi-tech audio-visual equipment. This follows the refurbishment of the serviced suites on the upper floors, which have all been redesigned to mirror the building’s new concept.

Bloc is Bruntwood Works’ third Pioneer building – forward-thinking workspaces that offer innovative designs, individuality and flexibility – and its redevelopment follows the recent transformation of Blackfriars House and 111 Piccadilly in Manchester.

The Pioneer programme is creating a vibrant, community-focussed workplace centred on six key pillars: biophilia, art, sustainability, wellness, amenity and technology.

Ciara Keeling, CEO of Bruntwood Works, said: “Bloc will bring balance to business for our customers and community. But many businesses still face the challenge of creating the optimum work life balance. Flexible working has helped but it’s not a panacea, as lockdown has shown.

“The guiding thought behind Bloc is that we all work more productively when we’re in more natural and comfortable environments. But more than that, we’re happier too.

“Now more than ever, the flexibility of the space and level of service we provide is crucial in supporting our changed ways of working, particularly as our customers bring their teams back together and return to the office.

“Our Pioneer buildings are designed to be places that actively improve our wellbeing, and in turn, our work through greater and productivity, creativity and innovation. Bloc takes this and runs with it, and with its revolutionary biophilic revamp, it will be an urban oasis amidst an urban jungle.”

The name Bloc, defined as “a collection of people forming with a common interest or purpose”, marks the move to redefine the 16-storey building from a traditional office block to an environment that promotes balance and productivity, and one that places nature and its community of like-minded businesses at its heart.

Bloc will offer a range of workspace options that cater for businesses of all sizes, from coworking to serviced offices and traditional leased spaces to Made & Managed options which provide larger, private spaces that include rent, business rates and service charges. All workspace includes membership to the Collective, Bruntwood Work’s digital community platform and access to a broad range of amenities.

Completion is due Spring 2021.

Manchester Based Antique Jewellery Business, Butter Lane, Launches Industry First Podcast

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Butter Lane Antiques was founded by Manchester local, Alex Alfieri seven years ago after identifying a gap in the market for dealing antique jewellery online. This week the business has launched the first of its kind podcast on Apple Podcasts and Spotify.

Founder Alfieri works closely with General Manager Monty Cutteridge to breathe new life into the antique jewellery world; an often-mysterious trade shrouded in its past. The podcast entitled Dealing has been created to highlight the other side of antiques, breaking the traditional stereotype of auctions and secret dealings. Instead, Dealing covers how Butter Lane has become a successful e-commerce operation with an extensive social media presence.

The podcast is the first time antique professionals sit down and candidly discuss their trade – giving listeners the opportunity to discover the raw emotions of running such a business, allowing them to join the journey of digitalising a notable traditional industry.

The duo thank the use of Instagram for leading the company to what it is today – Butter Lane’s sustained strategy of posting high quality imagery of its antique jewellery three times a day has grabbed the attention of thousands, amassing almost 100,000 followers and gaining a celebrity client base such as JK Rowling, Bella Thorne and Hilary Swank purchasing off the back of an Instagram discovery.

However, it hasn’t always been this way. In Dealing, Alfieri discusses beginning his business seven years ago, naming the company after Manchester’s first antique quarter located on Butter Lane where his Nonna and later, Father, traded. Alfieri talks about beginning Butter Lane on eBay, taking risks utilising the £0.99 auction method in order to attract customers, sharing how he took the business from an eBay operation to a professional e-commerce outfit with extensive social media presence.

Dealing isn’t afraid of giving the listener a genuine account of what running an antique jewellery business is truly like and Alfieri speaks openly about the past seven years. In particular, speaking candidly about heart surgery and later suffering a stroke at the age of 29 which led to a coma where Monty had no choice but to run the business solo. The duo also discuss when the company encountered an armed robbery with Alfieri being held at gunpoint and injured in exchange for clearing his safe.

Alex Alfieri, founder, says: “I often get questions such as “where do you source your jewellery from” “what’s it like to work within the antique trade ” and “how did you grow an Instagram”. It’s apparent that there’s an appetite out there for people wanting to learn more.

What better way to continue our love for raising our business digitally than to launch a podcast. For years we’ve kept things pretty under wraps but now we’re ready to talk and to share Butter Lane’s story. Nothing is off limits.”

The podcast is produced by Manchester based podcast production agency, Astrid Media and Season One contains five episodes released every Tuesday surrounding the journey of Butter Lane, the highs and lows of trading and the journey of Alex’s health. Dealing is available to listen on both Apple Podcasts and Spotify.

Listen to Episode 1 here on Apple Podcasts: https://podcasts.apple.com/gb/podcast/dealing/id1528840883 and here on Spotify: https://open.spotify.com/show/7iF4uL2IwLHjTZY9GO0ohp?si=XPVFS_pyRK6-pntxk6CHiQ .

MLP Law continues to invest in female talent with fifth female partner

North West private and commercial legal practice, MLP Law, has promoted Rachel Owen to partner within its Corporate and Commercial team – the appointment makes her the fifth female partner in the company from a total of seven.

Rachel joined the Altrincham headquartered business in 2019, following a varied career including a number of corporate roles before specialising in law. With over ten years’ experience in both large national legal practices and specialist commercial law firms, Rachel brings a wealth of experience and exemplary client service standards to the company.

MLP Law owner and director, Stephen Atree, said: “Rachel is a tremendous asset to our commercial team and the decision to promote her to partner was very easy. She has excellent experience and her skillset makes her a great role model for junior colleagues. Her work here has been instrumental in the commercial team’s strong performance in the last financial year.

“The appointment has absolutely been made on merit and her fit with the company culture and DNA makes our overall offer to clients significantly stronger.”

Commenting on her appointment Rachel added: “The last year has been tremendously fulfilling for me here at MLP. As a team we have a great spirit and shared objective of growing the division by continuing to provide a great service to new and existing customers.

“As partner, I’ll be heavily involved in shaping the direction of the team as we move forward and this is something I very much look forward to.”

MLP Law has offices in Liverpool, Lymm and Media City in addition to its Altrincham HQ. It provides a full range of legal services to commercial and private clients and has a vision to become the most trusted provider of legal services in the North West.

The company has built its reputation as a firm committed to advising growing, entrepreneurial and often family-owned businesses in the region.

Loaf win two new accounts after extending offering with new ‘Brand Experience’ focus

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Creative agency, Loaf, has been appointed by two new clients; Lancashire Constabulary, and innovative kiteboarding, technology company, WOO Sports.

The new client wins follow a realigned focus for Loaf – branding, marketing and advertising remain core offerings, but a new focus on the ’brand experience’ across their clients’ businesses has been developed and now includes a consultancy arm to allow a more efficient and personal approach.

The agency has evolved its offer following a change in their client’s activity and the ever-changing needs of both brands and consumer behaviour over recent months. With this new proposition, Loaf aims to support the core business model, growth and expansion of their client offerings.

Dave Mullen, Co-founder and Creative Director at Loaf, said: “Over the last few years we’ve strengthened our strategic offering and business understanding, so we can fully support the needs and goals of our clients. Combined with our skills in brand building and advertising, we’re now adding value to a wide array of business decisions to help our clients build better teams, communications and products.”

“The need to deliver a relevant, meaningful brand experience across all touchpoints has meant that we’ve been helping clients solve problems, plan and deliver ideas beyond marketing. The dramatically changing landscape has added even more focus on what brands need to do to remain relevant and inspiring.”

Loaf’s work for Lancashire Constabulary involves establishing an internal strategy to improve and align values with positive actions within the force, and will drive a number of different campaigns and deliverables.

For WOO Sports — a tech company providing gaming products for watersports, in particular Kiteboarding — Loaf will help develop a new PRO Membership offering. It will also see Loaf work on the brand architecture and market the new offering to build on membership numbers.

Alan Houghton, Co-founder and Managing Director at Loaf, added: “Ultimately we’re here to help businesses grow. Whether that’s helping owners in developing the business model, uncovering new opportunities, or helping create stronger strategies and deliver more effective engagement internally and externally.

“These new client wins are testament to the expansion of our offering and the need for organisations to really engage with clients at every stage. We’re excited to be working with Lancashire Constabulary and WOO Sports to support their growth through all aspects of their business.”

Red Bank, Northern Gateway: FEC launches search for an affordable housing partner

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Far East Consortium (FEC) is seeking to identify a registered provider housing partner(s) to help deliver its affordable home ambitions across Red Bank, one of the first phases of Manchester’s Northern Gateway, which could see over 800 new affordable homes delivered in the next 10 years.

The Northern Gateway, a joint venture partnership between FEC and Manchester City Council (MCC), will deliver up to 15,000 new homes across north Manchester over the next 15-20 years, 20% of which are outlined as affordable. The project is divided into a series of neighbourhoods, with Red Bank being one of the first to be progressed for development and investment by the partnership.

Red Bank will be a high-density, residential led neighbourhood adjacent to Victoria train station, which will see the delivery of approximately 5,500 homes over the next 10 years alongside £51.6m of Housing Infrastructure Fund (HIF) investment secured by MCC.

Circa 4,000 of the new homes will be delivered by FEC on land within their ownership, with an aspiration to deliver over 800 affordable homes. Avison Young, on behalf of FEC, has launched a marketing exercise to identify a registered provider housing partner (s) to help support delivery of the affordable homes.

As part of the process there is an urgent need for FEC to secure a partner for its initial development at Victoria Riverside, a key site located at the gateway to the Red Bank neighbourhood.

The Victoria Riverside development proposes 634 homes comprising 589 apartments split over three residential towers, 10 townhouses and 35 maisonettes and apartments at lower levels. It is anticipated that 32 homes within the Victoria Riverside development will be affordable in the form of shared ownership.

Running concurrently with expressions of interest for the Victoria Riverside development, Avison Young is leading a soft market testing exercise on behalf of FEC to inform strategy for delivery of affordable homes across the Red Bank neighbourhood.

Hilary Brett, project director at FEC, said: “The creation of vibrant, diverse and inclusive neighbourhoods with a mixture of home types and tenures is essential in building sustainable communities and is hugely important to our vision for Red Bank. We need to develop our affordable homes delivery strategy on a larger, neighbourhood level, rather than building by building. Given the scale of the opportunity, we are looking for a partner, or panel of partners, to help shape our proposals and assist in the delivery of affordable homes in Red Bank. We are extremely excited to be launching our search to find a partner to join us, and MCC, in regenerating this part of the city.”

Nicola Rigby, director at Avison Young, said: “We are delighted to be in a position to dispose of the first phase of affordable homes to an experienced registered provider partner to help deliver this important city centre scheme. The wider potential to establish a partnership across the whole of Red Bank comprises one of the biggest urban affordable housing opportunities outside of London, and we look forward to helping shape FEC’s approach to delivery in this context.”

Cllr Suzanne Richards, Manchester City Council’s executive member for housing and regeneration, said: “First and foremost the Northern Gateway is for Manchester people. The project represents one of the biggest housing development programmes in the UK and it’s important that the homes are accessible to those who need them, across a range of house types and tenures. Affordability therefore must be a key tenet of the housing investment and bringing in a professional registered provider to support the delivery of affordable homes in Red Bank underpins that ambition.”

The deadline for expressions of interest and soft market testing responses is Friday 2nd October 2020.

Manchester is Poised to Be a Leader in Digital Payment Innovation

Payment methods are changing, and it’s becoming clear that businesses of all kinds need to adjust if they’re to stay competitive. In B2C transactions, cash is becoming less common, and particularly in the aftermath of the COVID-19 outbreak, more people are favouring transactions that require minimal contact. In B2B dealings meanwhile, companies are embracing new ways to make large, occasionally cross-border payments efficient, secure, and affordable.

These are big changes that are occurring around the world. But it’s becoming clear that in the UK, Manchester could be among the areas leading the way.

Progress We’ve Already Seen

One of the reasons to look to Manchester for leadership in this area is that the city is already something of a hot spot for eCommerce businesses. A few years ago, Prolific North’s list of the top eCommerce companies in the North listed two Manchester businesses (N Brown and Rentalcars.com) in its top three. Four Manchester businesses were in the top 10, and 19 appeared on the list in total. This makes it clear that the city has already established itself at the forefront of the movement toward more digital transactions.

Another interesting point regarding the progress we’ve already seen in Manchester is that the city as a whole has embraced some particularly cutting edge payment methods. Case in point, we reported on the introduction of Sthaler’s Fingopay system to the Manchester area. This is a system that uses Hitachi VeinID scanning to allow users to link their credit cards to their “vein signatures,” and then complete in-person transactions using only their fingers. This is not a contactless payment method, but it is a quick and easy one, and one that still minimises contact significantly. It’s fast, secure, and safe, and its launch in Manchester could ultimately lead to changes around the UK.

Why Does Digital Commerce Matter?

We’ve spoken to why all of this matters to some extent from the perspective of consumers. People want safe, quick, secure transactions, and reputable digital options can provide just that. From the business side too though, digital commerce represents a clear path into the future.

On this topic, FIS Global sums up the benefits to enterprises fairly comprehensively. They explain that digital commerce solutions can lead to seamless B2B transactions; seamless, multichannel payments from consumers; and a more flexible payment network supporting different methods, currencies, and devices, as well as international activity. In short, a company that sets up a robust digital commerce system can make all transactions more convenient — from an in-person sale, to an overseas purchase, to a deal with another company.

What this means for businesses like the ones already thriving with eCommerce and digital payments in Manchester is that they simply have more potential. Their digital transformations can lead to competitive advantages with consumers, and in some cases will open doors to online and/or international business.

Manchester’s Potential to Lead

It’s clear that some Manchester businesses have gotten in on digital payment methods fairly early, as well as that those businesses stand to reap significant rewards for doing so. This much, however, could be said of plenty of cities around the UK and the rest of the world. What really gives Manchester the potential to lead in this space is the fact that these trends toward digital commerce happen to coincide with a relatively strong job market.

StartUs Magazine looked into UK business activity last year, and showed with fairly clear numbers that Manchester is among the more promising job markets. It may not feel that way to people in light of the economic crisis we’ve seen in 2020. But as of 2019, the city was coming off of a 62% increase in business activity since 2010. That’s as compared to 26% in Liverpool, 31% in Leeds, 39% in Birmingham, and 44% in London.

This indicates that as Manchester is increasingly exploring the benefits of modernised, digital payment methods, it is also seeing more new businesses than virtually any other UK city. This brings about all the more potential for a growing number of companies in the area to embrace digital payment progress.

Altogether, what we’re looking at is clear. Manchester has demonstrated an inclination to innovate. There are clear benefits for businesses doing so. And there have been new businesses emerging at a promising rate. For all of these reasons, we expect to look back in a number of years and see Manchester as a hub of digital payment development and adoption.

STEWART MILNE HOMES SECURES £13M FROM HOMES ENGLAND TO ACCELERATE DELIVERY OF 1,000 NEW HOMES IN THE NORTH WEST

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Stewart Milne Homes has secured an additional £13million from Homes England to accelerate the delivery of new homes across a number of its developments in North West England.

This funding announcement, which follows on from a 2018 award of £11.5million, brings the total number of new homes to be delivered by this ongoing partnership to almost 1,000, boosting the economy, adding to community infrastructure and supporting the creation of new jobs.

The funding will support the independent, award-wining housebuilder in delivering the new homes across eight developments in Alsager, Broughton, Chester, Congleton, Hooton, Prescot, Warton and Willaston.

These developments, which will create desirable communities with a balanced mix of family homes, around 30% of which will be affordable homes, will help meet the country’s housing shortfall.

The developments are at various stages, with Callenders Green in Prescot due to complete this month and Broughton Park due to commence in the next few weeks.

Working in partnership with Homes England, Stewart Milne Homes North West England Limited secured the loan from the £3billion Home Building Fund which aims to increase the number of new homes being built across the country with a target of delivering 300,000 new homes per annum.

Paul Challinor, managing director of Stewart Milne Homes North West England, believes the fund, which was already helping to address the country’s long-term housing challenge pre-COVID, is more important than ever as the country embarks on the road to recovery following lockdown.

He said: “The construction industry can play a major role in getting the economy back on its feet after lockdown. It’s crucial in terms of supporting jobs and the supply chain as well as closing the gap between supply and demand for homes.

“As we emerge from lockdown, private, independent developers, like ourselves, will find it even more challenging to make the up-front investment required to close that gap.

“The Homes England funding enables us to accelerate the delivery of outstanding new communities for local residents and help the UK Government meet its housing targets.

“Securing the funds is testament to the strong relationship we’ve built with Homes England over a number of years, demonstrates the confidence they place in us to deliver and underlines our commitment to investing in the North West.”

Terry Errington, head of structured real estate finance, Homes England, said: “Our relationship with Stewart Milne Group continues to strengthen and we are pleased to advance additional loan funding to deliver much needed open market and affordable homes across the region. We are supportive of building capacity and productivity in the construction sector, and Stewart Milne Group’s off site manufacturing model is a key element of this focus.”.

Stewart Milne Homes North West, a division of Stewart Milne Group, was established in 2006. Since then it has been on a steep upward growth trajectory. This exceptional growth, along with its high levels of customer service, has been recognised by several awards, most recently three winners in the NHBC Pride in the Job awards for construction quality on site.

Mr Challinor added: “Having experienced rapid growth in the North West in recent years, we have become a recognised brand in the region with a reputation for delivering quality, family homes in desirable new communities with a focus on craftsmanship and very high design specifications.

“We will continue to invest in the region through our strategy of acquisition of sites in prime residential locations, to create communities where demand is strongest for our new mix of family homes.”

KOMI creates ‘Aloha Asks the Nation’ for Aloha 65’s Detonator range

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KOMI Social – the content production, content distribution and social media management division of Manchester based KOMI group – has created and launched a vox pop marketing and social media campaign called ‘Aloha Asks the Nation’ for Detonators – the chilli infused pineapple chunks product that was created by spirit drink Aloha 65.

Detonators are alcohol free and are the perfect combination of sweet, savoury and chilli. They are perfect for pimping up everything from pizzas and burgers to kebabs and cheese. They are also ideal for making each sip of Aloha 65 even more refreshing. Detonators are sold exclusively on Aloha65.com and Amazon.

Aloha 65 is an all-natural, vegan spirit drink that is infused with fresh pineapple, lemon, ginger, scotch-bonnet chillies and carefully selected herbs and spices.

The brief, which was won via a non-competitive pitch, saw the KOMI team hit the high street and ask the Great British public a series of simple questions, the most divisive being: Pineapple on pizza, Yes or No? The result was a resounding YES with 69% of the vote.

As well trying to get the bottom of this much debated, and often controversial dilemma, participants were also offered the chance to sample a Detonator. KOMI’s in-house production team recorded every reaction with the best (and funniest) being included in a two to three-minute original piece of video content that is being used across all social platforms, including the KOMI owned It’s Gone Viral page.

James Manaley – Head of Partnerships at KOMI group – said: “Aloha 65 is a growing brand so we wanted to come up with a unique campaign for Detonators that will be engaging, have a comedic feel, build on its ethos of living life to the full and create real engagement on social media.”

Nick Hassall – executive chairman at Aloha 65 – added: “KOMI understood our brand and what we are all about right from our initial conversation. ‘Aloha Asks the Nation’ is set to get people debating one of the key issues of our time and hopefully create some laughs along the way, which is something we all need right now.”

Under the KOMI group umbrella is: KOMI Media, which creates and builds bespoke social channels; KOMI Social; and Ark Media – its licensing arm. The firm, which recently rebranded from It’s Gone Viral, was founded in 2016 and is led by Andrew Trotman and Ryan Williams. Over the past four years, its team of content creators, analysts and video producers have made and then distributed video content and viral campaign adverts for international brands such as BBC Films, O2, Universal, Bud Light and Disney.

Content has been shared across its Facebook, YouTube, Twitter, TikTok, Instagram and LinkedIn accounts including the main page, which is dedicated to relatable, informative and educational content; as well as Go Fetch, a platform for dog lovers to connect with one another; Happiest, which focusses on bringing the most entertaining and uplifting content and real life stories; and Ultimate DIY which is all about sharing fascinating and clever DIY, crafts and hacks followers can do at home.

The last six months has seen the company reach other various milestones including delivering over six billion across its portfolio of pages, relocating its HQ to Beehive Mill in Ancoats, reporting its highest ever NewsWhip results, acquiring social media brand Happiest Media Ltd and appointing Urban Splash’s Sam Lenehan as its new non-exec director.

Manchester Hoteliers’ Association (MHA) throws its support behind recently launched Manchester Talent Hub

Manchester Hotelier’s Association (MHA) has partnered with Marketing Manchester and GC Employment on the launch of the new Tourism and Hospitality Talent Hub.
The recently launched resource, which is available to individuals working in the tourism and hospitality industries provides support to those who’s employment has been directly impacted by the COVID-19 pandemic.
Services include helping with sourcing new job opportunities in businesses that are still recruiting, assisting with CV preparation and work skills, and training opportunities for staff to gain other skills that might help their future careers.
Following a successful launch period, the talent hub, which is currently working with over 6 operators has received great feedback on the support it provides to assist with new job opportunities, training and advice on employment.
Chair of MHA, Adrian Ellis said: “We have been delighted to work with Marketing Manchester and GC Employment on the Tourism and Hospitality Talent Hub and it’s been great to see how this has supported many people who have been impacted by the COVID-19 pandemic.
“Support for staff who are not able to return to their previous positions in the hospitality sector will be crucial over the coming few months as we look to recover from one of the most challenging times in recent history and we are really glad we can assist The Growth Company with this initiative.”
MHA has provided practical support for the project as well as working closely with Marketing Manchester and GC Employment to ensure the hospitality and tourism sector are aware of the new support measures in place.
Sheona Southern, Managing Director at Marketing Manchester said: “At the start of 2020, the visitor economy was worth over £9 billion per annum and supported over 101,000 jobs. The impact of Covid-19 on jobs in tourism, hospitality and leisure has undoubtably been devastating with many livelihoods affected. As we rebuild our visitor economy it is essential that we support, and guide effected individuals through this difficult period and the Tourism & Hospitality Talent Hub has been set up to do exactly that.”
Mark Hughes, CEO of The Growth Company, said: “We understand the challenges the Hospitality, Tourism and Leisure industries are facing. As we start to return to the ‘new normal’, we want to ensure that businesses have the right support to help both them and their employees as they navigate significant changes to the sector. Whether this be through skills development, talent management, or re-shaping, this new resource will be essential for helping to future proof the sector.”
Adrian added: “Despite there being slow signs of recovery and optimism amongst the cities leaders it is crucially important we continue to support those most in need. I am looking forward to continuing to work with Marketing Manchester and GC Employment providing practical support from hotels across the region.”
The MHA has a 50-strong membership made up of general managers of hotels throughout the region. Its key objectives are being a strong voice for the hotel community, and continually improving the offering for visitors spending time in the city.