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Pixel Kicks celebrates double account wins

Growth

Sam Whitear

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20/10/2020

Pixel Kicks celebrates double account wins

Pixel Kicks, the Manchester based full-service digital agency, has secured two new client briefs from the renowned service production company Sugar Free TV and Buffalo 7 – the award-winning presentation design agency.

The project for Buffalo 7 will see Pixel Kicks develop a brand new, responsive, fast loading and SEO optimised website, which will be designed in collaboration with Buffalo 7’s design team. Pixel Kicks has been hosting and supporting the agency’s existing website for a number of years, so this win is an extension of their current working relationship.

The core aims and objectives will be to promote Buffalo 7’s values, portfolio of work, events, and services. There will also be a heavy focus on generating new enquiries and leads as well as positioning it as a credible resource for informative blog articles and videos. The new site is expected to go live in early 2021.

The appointment by Sugar Free TV covers all on-going digital marketing and SEO campaign work. Pixel Kicks designed and redeveloped the service production company’s website last year. The brief encompasses technical SEO development, keyword research, link building, content marketing, page speed optimisation, and the creation of “Superblog” articles.

Sugar Free TV is one of Manchester’s leading production service companies. It offers full package service production for commercial film and photography. This includes everything from researching, budgeting and location scouting to casting, sourcing crew and equipment. Recent projects include campaigns for clients such as Adidas, Deliveroo, Kelloggs and OPPO.

Matt Hartley – principal sales and account manager at Pixel Kicks said: “Despite tough marketing conditions this year, Pixel Kicks has continued to grow and a key part of that has been our focus on nurturing valued existing client relationships. Both Buffalo 7 and Sugar Free TV are leaders in their respective fields so the whole team is excited to be building on the work we’ve already delivered.”

Campfire Announces Rebrand, New Services, and New Hires.

Appointments

Sam Whitear

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20/10/2020

0

Campfire Announces Rebrand, New Services, and New Hires.

Award winning Social Media Marketing Agency, Campfire, has launched its rebrand following a successful 2020, completing a second round of hires and re-locating office spaces to accommodate for further growth.

After surpassing its £1million targeted turnover, Campfire has announced its aim of £1.4million by the end of 2020. To help reach this the agency has welcomed six new hires with familiar faces from the likes of Havas, iProspect and RPM marking Campfire’s second round of hires this year. The team has relocated to a thirty man office space in Salford Quays to make way for future expansion.

Being experts in social behaviour, the rebrand displays a new website which pays homage to users behaviour on social and digital platforms, making it feel somewhat native for a user. For instance, users can swipe through swipe card case studies as you would in a similar manner on dating apps. Similarly, Campfire’s offerings are showcased in a familiar format similar to the behavioural usage on mobile.

The new site, built by development agency, Supremo, marks the launch of two new offerings from Campfire. Campfire Studio and Basecamp with both services aiming to create affordable solutions for startups and SMEs, helping brands achieve the ROI focussed support needed to make a profitable start in ecommerce.

“You wouldn’t climb Everest in a day, first you need to make it to Basecamp.” Basecamp is an out of box content creation and media buying solution, giving brands the essential treatment needed to kickstart profitable growth with a strong brand presence.

Campfire Studio minimises the cost of product and campaign photography, taking a brand from concept to creation by providing images, video, print-ready materials and bespoke web / social design to get a project off the ground. Brands simply send products to the team, choose their style and in return, Campfire can create a range of assets from tabletop photography to 3D product imagery with all photographed items returned to the brand at the end of the shoot.

Gradwell, CEO, talks about the new offerings and rebrand: “During lockdown we noticed how SMEs and startups felt like they simply couldn’t approach an agency due to what they considered budget constraints. We want to make it known that this really isn’t the case, not every brand we work with is at the stage where they’re looking for one huge activation or bespoke strategy. Basecamp and Campfire Studio offer packages to help kickstart campaigns and businesses into profitable growth in a time where it’s needed more than ever.

We’re delighted to be in a fresh space and welcoming our new starters to kickstart both Campfire Studio and Basecamp.”

KOMI group hits £1m turnover and aims to double that over next 12 months

Growth

Sam Whitear

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20/10/2020

0

KOMI group hits £1m turnover and aims to double that over next 12 months

KOMI group – the Manchester headquartered social media marketing company – has reported that its turnover hit £1m for the first time in the last year and that it aims to double that figure over the next 12 months.

During the same period it also grew its headcount from seven to 30 people. The firm expects that number to jump by another 15 by mid-2021.

Since the start of the coronavirus crisis, KOMI has won major contracts with brands including SWAN, Mars Pets and The Flava People. It has also committed to take out additional office space at its base in Beehive Mill, Ancoats.

The news follows its rebrand from It’s Gone Viral and restructure earlier this year which saw it become a three divisional agency business consisting of dedicated social media, marketing and licensing teams.

Its team of content creators, analysts and video producers have made and then distributed video content and viral campaign adverts for international brands such as BBC Films, O2, Universal, Bud Light and Disney.

Content has been shared across its Facebook, YouTube, Twitter, TikTok, Instagram and LinkedIn accounts including the It’s Gone Viral page, which is dedicated to relatable, informative and educational content; as well as Go Fetch, a platform for dog lovers to connect with one another; Happiest, which focusses on bringing the most entertaining and uplifting content and real life stories; and Ultimate DIY which is all about sharing fascinating and clever DIY, crafts and hacks followers can do at home.

On average the company delivers over one billion views across its portfolio of pages each month.

Andrew Trotman – managing director of KOMI group – said: “Despite tough market conditions, it’s fantastic that we’ve collectively achieved these results. The whole team has worked incredibly hard to develop our portfolio, which has been driven by a diversification strategy that is targeting our brands across different platforms. That approach has resulted in growing our Go Fetch TikTok followers to five million and our gaming page on Facebook to one million.

Andrew added: The next year is shaping up to be our best ever. Social media has become so important during the coronavirus crisis so we are committed to delivering high quality content to our followers and commercial value to the clients we work with.”

Pod Developments Ltd looks forward to growth with £100k CBILS loan

Sam Whitear

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20/10/2020

0

Pod Developments Ltd looks forward to growth with £100k CBILS loan

Pod Developments Ltd, a manufacturer of unique, eco-friendly buildings, has secured a £100,000 Coronavirus Business Interruptions Loans Scheme (CBILS) loan from specialist social impact lender GC Business Finance (GCBF) to support its staff throughout the pandemic, and consolidate the business to set a platform for future growth.

The Altrincham-based business designs and constructs high quality, sustainable buildings for educational, leisure, commercial and residential clients. The teams innovative designs use environmentally-sound materials such as timber frames, recycled plastic insulation and foundations and timber cladding to minimise the negative impact on the environment. Regularly achieving A and A+ EPC ratings, its buildings are carbon efficient and often carbon neutral.

In normal circumstances, Pod’s eight employees are joined by around ten contractors, and demand is spread across the country. However, during the pandemic, all contracts were put on hold, having a huge impact on the business and increasing pressure to look after its staff.

To counteract the negative impact of COVID-19 on the business, and to support staff, Pod Developments secured the six-figure loan from GCBF, an accredited CBILS Provider for businesses across the North West.

Pod Developments is continuing to grow, with a new focus on bigger and more bespoke commercial buildings. The company is currently working on large commercial projects in Sussex, Cornwall and Newcastle, and is also looking to implementing a new design service, which would enable contractors to build their eco-friendly building designs in other countries.

GCBF is an alternative finance provider for businesses unable to obtain finance through their regular bank. It offers loans ranging from £500 to £500,000, including start up loans, CBILS, equity investment, export finance and micro finance.

Philip Doleman, Director at Pod Developments Ltd, said: “We aren’t alone in saying that COVID-19 had a serious impact on our business. Not being able to have workers on-site meant that we had to completely pause all contracts, creating a huge dent in our cashflow.

“The CBILS loan enabled us to keep afloat during the pandemic, and we were also able to avoid putting any staff on furlough. Thanks to the support from Andy Nichols and the rest of the team, we are now able to look forward again. We are fully booked for this year, and next year is looking full as well.”

Andy Nichols, Senior Loan Manager at GC Business Finance, said: “Pod Developments has shown real innovation, and we were keen to work closely with Phil and the team to support a business that is putting in the effort to make a positive difference in the region and across the country.

“CBILS has proved a vital scheme for businesses across the country, and it is great to see Manchester businesses taking advantage of it and persisting to find help even outside of their banks where obtaining funding may have proved difficult. Though the scheme may be coming to a close, GCBF is still there to support businesses to grow, and I’d urge anyone looking for funding to get in touch to discuss how we might be able to support you.”

ENDS

About GC Business Finance

Established in 2002, our business finance service provides alternative business finance options for growing businesses that have been unable to obtain funding through a mainstream lender.
We deliver a simple, fair and impartial service to our clients. Over the years we have grown and developed our finance offering and to date have lent over £91m and supported over 10,000 growing businesses across the UK through a variety of funds.

We have the largest portfolio of products compared to any other alternative finance provider in the region, offering lending opportunities from £500 – £500k. We also specialise in providing you access to a network of over 500 private investors, who are offering deals of up to £2m.
The Growth Company also offer a range of other services for businesses which you can accesshere.

Pink Prosecco appoints Smoking Gun in digital PR partnership

Sam Whitear

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19/10/2020

0

Pink Prosecco appoints Smoking Gun in digital PR partnership

PINK Prosecco, one of the first ever rosé prosecco brands to ever be sold in the UK, has appointed Smoking Gun to handle its public relations account as it seeks to grow market share in the lead up to Christmas.

As part of the new partnership, the Manchester-based agency, which scooped two global awards for excellence in measurement and evaluation at last year’s AMEC Awards, will handle digital PR, and also offer SEO and social counsel for PINK Prosecco, as it looks to cement itself as the leading brand of its kind.
After 140 years in the making, PINK Prosecco will be one of the first ever rosé proseccos to retail in the UK, following recent changes to Italian law which approved its production.

Smoking Gun came highly recommended for its wealth of experience in building FMCG and retail brands to drive sales and support customer advocacy. As part of the brief, the digital agency will be tasked with boosting PINK’s SEO ranking through consumer media relations and digital link building, while also offering social media consultation.

Smoking Gun managing director, Rick Guttridge, said: “We are delighted to be working with PINK Prosecco as it enters the UK market. Prosecco has soared in popularity in recent years, but at the moment there are no other brands out there with PINK’s offering.

“Our wealth of experience and expertise in the retail and FMCG sectors, combined with a new product like this on the market, presents an exciting opportunity for us to deliver fantastic results that maximise business impact.”

Paul Anthony Gidley, CEO of Pink Prosecco, said: “The decision to appoint Smoking Gun was an easy one, simply because they understand our market, our objectives and our business.

“We have ambitious plans over the next few months, as we launch our unique product offering – and we’re keen to establish ourselves as the leading voice in a rapidly expanding market. We’re excited to see where this partnership can take us.”

PINK Prosecco DOC Rosé is a blend of 100% pure Glera & Pinot Noir grapes. It is made by some of the finest winemakers in Treviso, northern Italy, in a winery owned by the Vice-President of the Prosecco Council.

Retailing at £8.99 in stylishly designed black and pink bottles, PINK Prosecco is available to purchase from PINK Prosecco.

Social Republic Celebrates A Trio Of New Account Wins Including Neville Johnson

Growth

Sam Whitear

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19/10/2020

0

Social Republic Celebrates A Trio Of New Account Wins Including Neville Johnson

Leading global social media agency, Social Republic, is celebrating a hat trick of new account wins.

The Manchester-based agency will be working with Neville Johnson, a luxury interior business specialising in fitted furniture solutions and staircase renovations, to handle the organic content creation for the brand to help develop brand reach and further strengthen brand-consumer relationships.

It will also work with online competition site, Bright Competitions, to manage its paid social campaigns to increase brand awareness, build key relationships and help encourage competition entries.

It has also been appointed by Australian-based, start-up cushion brand Hommey, to take control of its paid Pinterest campaigns to help develop the brand’s online presence and drive product sales.

Said Stephanie Brew, digital marketing executive for Neville Johnson: “We’re really excited to start our social media journey with Social Republic.

“We appointed Social Republic as it is an agency that is well-known for pushing boundaries and thinking outside the box – and guided by their expert teams, we believe we will be able to tap into a new, potentially younger audience, while always remaining on brand.

“Our focus will be on brand awareness and engagement, with the goal to re-engage with our current audience and attract new eyeballs by really mixing up the way we interact with our users.

“We look forward to seeing the impact Social Republic has across our Facebook, Instagram and Pinterest channels, and kick starting our long-working relationship.”

Said Rob Illidge, ceo of Social Republic: “Three new account wins in one week is evidence of the positivity felt by brands to invest in their social media future.

“Our teams, like those around the country, are working hard from home and continue to provide the highest level of service for the brands we look after.

“We look forward to beginning our new partnerships with Neville Johnson, Bright Competitions and Hommey – to create and deliver social-first campaigns that we know will deliver results and help strengthen all brands.

“With a diverse, distinct and dependable team, we are constantly seen as the perfect agency for the job.”

Social Republic has established itself as a leading global agency, having developed a client base in the United Kingdom, Australia and the United States.

Equilibrium expands team by eight during lockdown period

Appointments

Sam Whitear

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19/10/2020

0

Equilibrium expands team by eight during lockdown period

Equilibrium Financial Planning has revealed that during the UK’s lockdown period it strengthened its team by eight – adding seven client managers to its 90-strong workforce and making one senior level hire.

Sarah Hammond joins the financial advice firm as head of risk and compliance, following almost 12 years at LIFT-Financial, where she was head of paraplanning and, latterly, head of risk management.

Her role at Equilibrium has already seen her transform the ‘compliance team’ into the ‘best practice team’.

She explained, ‘”Compliance” doesn’t really fit with our four core values and had far more negative connotations than positive! It also isn’t very client friendly – if you say that a file is with compliance, it could sound as if something is wrong. So, we are renaming to the “best practice team” as we felt this was more appropriate, relevant and client-centric.”

Mark Tan, Aleesha Shah, Jo Wall, Lewis Carthew, Rachel Lee, Ryan Etchells, and Jonathan Brusell all joined Equilibrium as client managers, with their appointments being made between the months of March and August.

The additions to the team now take the total headcount to 88, leaving the company on-track to achieve its target of 110 by 2021.

Sarah Warburton, Equilibrium’s head of culture who oversees the company’s hiring process, commented: “We’ve actually had a very successful lockdown period, which we feel has been as a result of our continued focus on our culture and values.

“This has meant that not only was our existing workforce engaged and committed, but also that we’ve attracted fresh, top-tier talent.

“We’re normally very hands-on when it comes to our onboarding process, so it’s certainly been a step-change getting new staff ‘up and running’ remotely. But I’m pleased to share they’ve settled in nicely and are already making their mark on Equilibrium.

“It’s a pleasure to welcome these eight new members to the team, and we look forward to watching their careers flourish with us.”

The client management team’s expansion comes following a period of rapid growth within Equilibrium’s advisory department, with the company netting more assets by the end of May than it did during its entire previous fiscal year.

The company also reached £1bn in assets under management for the first time in 2020 and has since announced a record turnover of £10.25m.

Colin Lawson, who founded the company 25 years ago, added: “We’re poised now for our next period of growth, as we hit the ground running for the start of our new fiscal year.

These new team members will be instrumental in helping to achieve our ambitious targets for this year and beyond, and I’m confident they’ll be a great asset to the business.”

Equilibrium Financial Planning is based in Cheshire. Founded in 1995, the company has been listed in the top 10 of the Sunday Times’ Best Small Companies to Work For in four consecutive years.

Greater Manchester businesses offered free support to build online presence as part of a new scheme

Business support

Sam Whitear

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19/10/2020

0

Greater Manchester businesses offered free support to build online presence as part of a new scheme

Greater Manchester businesses impacted by COVID will be offered free support to build their online presence and reach a wider market as part of a new scheme.

The Greater Manchester Combined Authority (GMCA) and the Business Growth Hub have partnered with THG Ingenuity, the Technology Services division of Manchester-based THG, a global technology platform specialising in taking brands direct-to-consumers, to launch Greater Manchester Digital Drive, an initiative which provides businesses with free access to “off the shelf” tools to help them get online or improve their existing digital offer.

Through the initiative, businesses will be able to access THG Ingenuity’s Dotable platform so they can create and host a website for free for up to 12 months, building an online presence without any financial investment or risk.

The service offers them the chance to diversify in the current climate and test whether an online presence will help to drive more business and awareness.

Those that are already online but require a more sophisticated offering can gain free access to THG Ingenuity’s Imagination platform for six months, which offers additional e-commerce features that they can customize to their needs.

After the free period, businesses can choose to continue with a paid subscription, or leave the contract with no obligation to remain on the service.

Cllr Sean Fielding, GMCA Lead for Employment, Skills and Digital, said:

“The Greater Manchester Digital Drive supports the regions ambitions, outlined in our Greater Manchester Digital Blueprint, to digitally enable all businesses and empower and enable people and businesses through innovation, integration, infrastructure, industry and inclusion – to ensure that no-one is left behind. It’s great to see this offer added to existing support, to ensure our businesses feel supported”

Matthew Moulding, Founder, Chairman and CEO of THG, said: “The COVID-19 pandemic has left many businesses unable to trade normally. For some businesses, an online presence has meant the difference between survival and collapse.

“This initiative will remove the financial and skills barriers that have, until now, prevented businesses from going digital. It means that entrepreneurs who are currently relying on word-of-mouth or social media can now create a professional, scalable website and diversify the way that they do business.

“It could be a game changer for so many people across the region and, as a Manchester-born business we are incredibly proud that THG can play a big part in this.”

The new scheme, announced at an event hosted by GMCA, as part of Digital Leaders Week, builds on existing efforts to address digital exclusion across the city-region. At yesterday’s Digital Leaders event, Chief Executive Officer, GMCA Digital, Sara Todd also outlined the creation of a Greater Manchester Agenda for Change. The agenda aims to fix the digital divide, with a clear ambition to eliminate involuntary digital exclusion in Greater Manchester. It will be underpinned by an action plan that is sustainable and scalable and focusses on cross-sector collaborations and capacity building for community organisations.

In addition, the GMCA has already made a significant investment in local authorities’ work in their communities to support digital inclusion activities and further investment into supporting young people into tech and digital careers, including round two of the Fast Track Digital Workforce Fund to address locally identified digital skills gaps.

Digital inclusion and enablement are also prominent objectives in Greater Manchester’s Living with Covid Resilience Plan and Digital Blueprint.

Lou Cordwell, Co-chair of the Greater Manchester Local Enterprise Partnership, said:

“Now more than ever, Greater Manchester’s small and independent businesses need a strong online presence to reach their markets.

“Restrictions have been necessary to slow the pandemic, but the resulting decline in footfall has seen many businesses with physical locations lose out on customers. Many don’t have the skills or budget to adapt quickly.

“Digital enablement is a key pillar of both our Local Industrial Strategy and our campaign to Build Back Better. This latest initiative is therefore a welcome one and serves as another great example of how public and private sectors collaborate in Greater Manchester.”

Sarah Novotny, Digital, Creative and Tech Sector Business Support Lead, GC Business Growth Hub

“Over recent months, we have seen a marked increase in the number of Greater Manchester businesses requesting digital innovation support, as they see an increasing need to be online in order to thrive in this ever-changing environment. “GM Digital Drive” is an excellent opportunity for our local business community to create, test and develop a new or existing digital presence, whilst also utilising the skills and expertise of GC Business Growth Hub and THG. Most importantly, it is available to businesses of all scales and sizes including freelancers, sole traders and micro-businesses.

We are delighted to be partnering with GMCA and THG to deliver this exciting new initiative which further adds to the extensive suite of fully funded support, resources and guidance that is currently available through the Hub, in response to the COVID-19 pandemic.”

Businesses can access the offer via the GC Business Growth Hub website https://www.businessgrowthhub.com/gmdigitaldrive

Further information on Greater Manchester’s Digital Inclusion Agenda for Change available online https://www.greatermanchester-ca.gov.uk/what-we-do/digital/

LOCAL GIN PRODUCER TOASTS NEW ALDI CONTRACT ON INTERNATIONAL GIN & TONIC DAY

Growth

Sam Whitear

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19/10/2020

0

LOCAL GIN PRODUCER TOASTS NEW ALDI CONTRACT ON INTERNATIONAL GIN & TONIC DAY

A Bury-based gin producer is celebrating this International Gin & Tonic Day (19th October) after securing a new contract with Aldi.

Manchester Drinks Company will be launching a new range of flavoured gins as part of the supermarket’s summer range during 2021, providing close to 200,000 bottles of gin to stores across the country.

The new listing forms part of the business’ ongoing partnership with Aldi, which began in 2015. As well as a host of different gins and gin liqueurs, including the popular Infusionist Unicorn Gin Liqueur, it also supplies Aldi stores with frozen cocktail pouches during the summer months, producing more than 2.5million pouches during 2020.

The long-term partnership has helped the Manchester Drinks Company enjoy significant growth over the years, opening a new site in Yorkshire that employs 19 people. It has also been able to invest in a new production line in order to meet the growing demand from Aldi.

Richard Benjamin, Co-owner at Manchester Drinks Company, said: “Our new contract with Aldi is a fantastic opportunity to showcase our flavoured gins and liqueurs to shoppers across the country, and will help to provide stability for our business in an uncertain climate.

“The buying team at Aldi has been incredibly supportive, enabling us to enjoy significant growth without compromising on our commitment to using the highest quality ingredients in all our products. We’re looking forward to launching our new lines next year and continuing to work with the team on more innovations in the future.”

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Manchester Drinks Company’s range of drinks has proven incredibly popular since we started working with them, and we’re delighted to be extending our partnership.

“Building long-term relationships with British suppliers has been key to our growth, so we’re delighted that we’ve been able to help Manchester Drinks Company on their journey so far, and look forward to continuing our work with them in the future. We hope our shoppers will join us in raising a glass to Manchester Drinks Company this International Gin & Tonic Day.”

Greater Manchester Recognised as a High Potential Investment Opportunity for Healthy Ageing

Investment

Sam Whitear

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19/10/2020

0

Greater Manchester Recognised as a High Potential Investment Opportunity for Healthy Ageing

Greater Manchester along with Cheshire and Warrington has been successful in its bid to promote the city region as a High Potential Opportunity (HPO) for ‘health innovation in healthy ageing’ which will help raise the profile of the city region in this key area of Greater Manchester’s Local Industrial Strategy, with the ultimate aim to boost the local economy during the ‘recovery’ phase and Build Back Better at this crucial time.

Announced by the Department for International Trade (DIT) last week in a second phase of the HPO programme, this is the third HPO to be awarded to Greater Manchester (others include Advanced Materials and Sustainable Packaging) and is one of 19 new investment opportunities announced in key sectors and regions to drive millions of pounds of foreign investment into the UK.

With a growing population, healthy ageing innovation is at the heart of Greater Manchester’s Local Industrial Strategy (LIS). This HPO reinforces the region’s position as a stronghold in molecular diagnostics and SMART technologies which enable early detection and early intervention in patients with chronic diseases and other age-related health conditions, supporting greater independence and quality of life.

The High Potential Opportunity Scheme is managed by DIT and identifies opportunities to attract foreign investors into new market sectors, regions and clusters, bringing jobs and economic growth.

Greater Manchester will benefit from DIT’s global network who will set out to showcase the region’s healthy ageing opportunity on the international stage and contact specific international investors to promote the project.

The development of Greater Manchester’s application was led by MIDAS, Manchester’s Inward Investment Agency in consultation with GMCA and Health Innovation Manchester, with the focus on health innovation to reflect the wider LIS strategic priorities and the UK Healthy Ageing Grand Challenge.

Tim Newns, CEO, MIDAS said:
“As outlined in our Local Industrial Strategy (LIS), Greater Manchester aims to be a global leader in health and care innovation by improving health outcomes and extending life expectancy. With proven research capabilities and as one of the largest life science and healthcare clusters in the UK, this HPO reaffirms the skills, partnerships and commercial opportunities that exist here for companies developing new healthcare solutions.”

Gerry Grimstone, Minister for Investment at the Department for International Trade and the Department for Business, Energy and Industrial Strategy said:
“The UK has so much to offer international investors across a variety of key sectors and regions. Our HPO programme looks at some of the sectors and sites across the UK where we see some of the world’s greatest challenges being solved.

“Inward investment will help the UK build back better while levelling up all parts of the UK. This is just the start of the steps we are taking to increase inward investment and drive economic recovery.”

Richard Deed, Associate Commercial Director at Health Innovation Manchester, said:
“Greater Manchester has a unique opportunity and ability to deliver health innovation at pace and scale thanks to the region’s devolved health and care system, exceptional life science research assets and thriving industry partnerships. This HPO will further support the city region’s position at the forefront of health innovation and as an attractive area for collaborations.”

Lou Cordwell and Mo Isap, Co-chairs of Greater Manchester Local Enterprise Partnership, said: “Greater Manchester has already been recognised as the UK’s first World Health Organisation Age Friendly city region. With a proven track record in health and care innovation, and a leading role in the drive to support an ageing population, the HPO status now bestowed up Greater Manchester will help us in securing the international partnerships and investment necessary to meet this global challenge.”

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