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Senior appointment for Manchester-based finance firm

A Manchester-based independent business finance firm which operates across the UK has bolstered its structured finance team with a new senior appointment to support the company’s ongoing expansion.

John Platt has joined PMD Business Finance from Natwest’s Corporate Banking team, where he worked for 14 years, most recently as relationship director.

In his new role as structured finance director, John will assist clients across the UK on all aspects of structured finance requirements including acquisitions, management buyouts, employee enterprise trusts (EOTs), restructuring and growth capital. The firm’s structured finance division was formed by PMD’s Callum Bull in 2020 and has since grown rapidly, supporting over £60m of transactions.

John will also lead a new property funding division which will see PMD offer specialised brokerage services such as commercial mortgages and development finance.

Tom Brown, director, PMD Business Finance, said: “Over the past year, PMD has grown from brokering £150m of lending each year to around £180m across a variety of sectors and clients.

“John’s appointment is an important part of our ambition to reach £250m lending in the next 12 months and to further cementing our position as the UK’s largest independent business finance intermediary.

“Over recent months, we have seen a significant rise in demand for property finance, both from introducers and clients. We are excited to be launching a new property funding division to support the requirements of new and existing clients in this area.”

John’s recruitment is the latest in a string of senior appointments at PMD in recent months, taking the company total staff numbers to 50.

PMD is based in Oldham, Greater Manchester and was acquired earlier this year by its management team – Tom Brown, Lee Schofield and Rob Dermody – from founders Peter Dobson and Mike Rodgers.

With over 150 funding lines, PMD provides solutions for businesses looking to expand, improve cash flow, purchase property or acquire plant, machinery and vehicles. In addition, it also assists businesses through its structured finance team in restructuring debt along with providing finance for acquisitions, management buyouts, EOTs and trade sales.

John Platt said: “I’m excited to be taking this step in my career, one which will allow me to be part of the story of one of the UK’s most exciting independent finance providers. I’ve known the team at PMD for many years and am looking forward to using all of my experience to help PMD clients and introducers with both structured finance and property finance requirements.”

pro manchester names HideOut Youth Zone as Chairman’s charity partner with a helping hand from Theo Paphitis

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Business development organisation pro-manchester has announced it will partner with Manchester based HideOut Youth Zone to support the charity in raising funds for young people and will support the charity’s innovative Thousand Campaign – which encourages supporters to set up a regular monthly charitable donation totalling £1,000 across a twelve month period.

Funds raised by The Thousand will give young people unique, fun and inspiring opportunities such as residentials & DofE expeditions, purchasing specialist equipment and supporting yearly memberships for young people.

As part of a year of support for the charity which has been chosen by chair of pro-manchester and OpenMoney Founder Anthony Morrow, pro-manchester will raise awareness of The Thousand campaign alongside raising funds for HideOut Youth Zone. Fundraising will take place at some of its key events including The Annual Dinner taking place in November 2021. The charity will also benefit from regular exposure across pro-manchester’s network through press, communications and events.

The first pro-manchester event working with HideOut Youth Zone will take place on 7th October 2021 welcoming Theo Paphitis to the city for a live Q&A event to be held in a unique setting at the Youth Zone on Hyde Road in Gorton. Theo will talk about the future of retail and ecommerce following the challenges of the last 18 months, and his aspirations for the young people of Manchester.

HideOut Youth Zone is a safe and inspiring place for thousands of young people aged 8 – 19, and up to 25 for those with additional needs, to enjoy their leisure time.
Located on Hyde Road in Gorton, HideOut Youth Zone is a charity dedicated to supporting young people by providing three things that all young people need and deserve – somewhere to go, something to do and someone to talk to.

Inside the £6.6million Youth Zone, young people are welcomed by friendly, qualified staff and a team of committed volunteers. They have the opportunity to take part in over 20 fun and engaging activities every evening including sports, arts, music, media, dance, drama and much more.

Employability workshops and support is available for any young people who need help getting into employment, education or training. Inside HideOut’s enterprise suite, young people will be encouraged to dream big and develop their entrepreneurial skills.
By providing fantastic opportunities and offering support in a safe and secure environment, HideOut Youth Zone is set to make a real difference in Manchester.

Speaking about the partnership pro-manchester Chairman Anthony Morrow said

“ It is always tough to choose a charity partner but I was so impressed with the work HideOut Youth Zone does, which really aligns with my ambitions for my term as chair. In particular to improve inclusivity around Manchester, to make real efforts as a community not to leave youngsters behind in a city they increasingly feel detached from and to commit to increasing the opportunities for these young people as Manchester grows as a city”

Richard Driffield, Head of Development for HideOut Youth Zone said

“We’re extremely grateful to the chair Anthony Morrow and the pro-manchester team for choosing to support HideOut Youth Zone this year. This partnership will really help to increase the profile of our charity and raise funds to support our vital work with young people across the city. We have great ambitions for those we engage and cannot do it without the incredible backing from organisations like pro-manchester and businesses across the city”

Tickets are available for pro-manchester members for the 7th October event with Theo Paphitis here

The Future of Retail and Ecommerce

Social Chain MD joins Your FLOCK board as company prepares for new stage of product development and growth

Katy Leeson, MD of one of the world’s fastest growing digital media agencies, Social Chain, has become the latest Board appointment of Your FLOCK as the company enters its most intensive round of product development and growth so far.

Based in Manchester, Your FLOCK is the world’s first values-based engagement platform that enables companies to understand their employees’ individual values, how they align with company values and culture, and how to maintain that over time, so that companies can hire, keep and develop the best talent for business success.

Katy is the latest addition to the Your FLOCK Board that has recently added an impressive array of leading specialists, including Tom Auld in machine learning/AI, David Levine, tech start up and entrepreneurial growth, and Jess Jackson, who has supported myriad tech start-ups via her senior advisor role at The Growth Company, which was a key investor in the latest round. They join original Board members, Sandy Lindsay MBE, a serial entrepreneur and NED and Laura McGowan, a top HR specialist.

Katy has been MD of Social Chain for five years and has overseen one of the largest growth periods in the company’s history. She has been trialling Your FLOCK with some of her teams, which is what led her to her wider involvement on the Board:

“Using Your FLOCK, and hiring the right people, we have learnt more and more about our company culture and the needs of our team. Not about the marketing values but the real values of the people and our business,’’ she commented.

‘’This learning is the real deal of the company culture and is key for the employee experience at Social Chain, be that working from home or in the office. It’s all about the skills you can give your people as an employer. Not just skills for the job but skills for life, as happy people will create the best work for clients.’’

As Your FLOCK closes its latest investment round and emerges out of its tech start-up stage, Katy’s appointment is perfectly timed as the last piece of an extensive round of Board appointments which will ensure the company has the best chance of fulfilling its ambition to be the leading global SAAS product in the employee engagement space.

Your FLOCK has been working with a number of enterprises to pilot and trial the product and currently has a waiting list of more than 100 businesses wishing to take part in the next round of product development.

Founding Board member, Sandy Lindsay MBE, commented: ‘’The founding partners, Dan Sodergren and Michal Wisniewski, have carefully and very impressively crafted a Board which literally spans the full gamut of knowledge and expertise we now need as we move into the next exciting phase of development and growth. I’ve learned so much already from all of the longer standing exec and new Board members and Katy’s appointment is another ‘win’ for the business, especially as she has been hands on trialling the product in one of our leading target sectors: ‘fast growing enterprises’, so can give us some real insight.’’

Katy joins the already very diverse Board from mid-September. Unlike many tech start-ups, Your FLOCK’s Board comprises more than 60% women: “Working with Your FLOCK is going to be really interesting,’’ Katy concluded. ‘’Not just from a tech point of view, but from a people perspective. They are unlike many other data and people analytics start-ups. They don’t just talk about culture, values and diversity, they live it.”

PROGRESS21 – landmark event on Thursday

GREATER Manchester’s large, ‘in-person’, one day conference bringing together thousands of residents and businesses takes place on Thursday.

PROGRESS21, designed and produced by The Growth Company, will offer a wide-ranging programme of presentations, workshops and support in a bid to progress skills, careers and business opportunities as the city-region and its leaders look to add significant momentum to the economic recovery and make the most of 2021 and beyond.

Among many highlights, the event will include an opening address and keynote speech from the outgoing leader of Manchester City Council, Sir Richard Leese that focuses on realising Greater Manchester’s global ambitions. Greater Manchester Mayor Andy Burnham will also be outlining ambitions and plans for the city region’s economic development.

The ambitious conference will take place at Manchester Central this Thursday (23 September) and focus on three specific areas – careers, business and Greater Manchester’s global ambition:

PROGRESS21 Careers: a jobs fair ‘plus’, thousands of available jobs, training opportunities and a wide range of advice and support with a focus on getting people into jobs.
PROGRESS21 Business: The Greater Manchester business event, offering specialist insight and practical support for business post-pandemic recovery and growth including generating sales, managing cash-flow and raising finance, creating and leading a high-performance workforce, digital transformation and understanding Net Zero.
PROGRESS21 Global: The event that brings Greater Manchester together, working to promote the city-region on the global stage to attract investors and visitors.

Andy Burnham, Mayor of Greater Manchester, said: “PROGRESS21 is a timely opportunity for Greater Manchester to come together and showcase our ambitions to become a world-leading city-region with a drive to become carbon net zero, innovate in the digital sector, and accelerate our economic growth as the region recovers from the Covid-19 pandemic.

“This growth must be sustainable and inclusive, which is why PROGRESS21 Business is designed to help small and medium enterprises across our region recover and grow, while PROGRESS21 Careers will help those businesses recruit talent that they can then nurture and grow.”

Mark Hughes, Growth Company CEO, said, “As we continue our recovery from the COVID-19 pandemic, employment, business growth and securing global opportunities will play a key role in the green and inclusive recovery of our city region. PROGRESS21 is our chance to come together and build momentum and support individuals, businesses and the city-region to recover and then start to thrive.

“This event is only possible thanks to us working together across the private, public and third sectors. This includes business representative organisations such as CBI, FSB, Chamber and IOD, the Mayor and GMP LEP, government departments including DWP, BEIS and DIT along with support organisations such as Citizens Advice and of course the many individual employers and freelancers.”

Sir Richard Leese, outgoing leader of Manchester City Council, said: “PROGRESS21 is a leading example of how a city like Manchester – recently named one of the best cities in the world by Time Out magazine – is continuing to push the envelope and hasten efforts to recover from the coronavirus pandemic.

“Bringing together all the right people who have an integral role to play in helping Greater Manchester to expand its global potential and accelerate its economic growth, PROGRESS21 will be a fantastic opportunity to seize the moment and set the tone for what we can and will achieve as city-region in the years to come.”

PROGRESS21 will include a series of expert seminars, thought-provoking presentations, practical workshops and exhibitions.

Keynote speakers include Paul Scully, Minister for Small Business; Janine Smith, Director of Business Growth at GC Business Growth Hub; Andy Burnham, Mayor of Greater Manchester, and Lou Cordwell, Chair of GM LEP. You can find the full schedule and register to attend here.

PROGRESS21 is being carefully planned in line with government guidelines to maximise COVID-19 safety. You can view the COVID-19 Policy Statement here.

Digital marketing agency Embryo wins Best Digital and Creative Agency of the year at the City of Manchester Business Awards 2021

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The whole team at Embryo are celebrating their success after receiving the award for Best Digital and Creative Agency 2021 at an exclusive awards ceremony at the Lowry Hotel in Salford yesterday evening. The multi-channel agency, who are known for their strategic and innovative digital marketing ideas, was nominated for two awards.

One was their director, Ross Green, for Best Young Entrepreneur of Year, while the other was Best Digital and Creative Agency for which the team were delighted to receive this award.

Account Director at Embryo, Charlotte Fallon commented: “ We are absolutely delighted to have won the award for Digital & Creative Agency of the Year 2021. It was amazing to be back at a live event, let alone to come home with an award. Needless to say, all of us at Embryo are chuffed to bits to have won such a competitive category with some other fantastic nominees. Thank you so much to all of our clients and Downtown in Business who voted for us.”

Winning this award signifies the growth and business transformation that director and founder, Ross Green, has implemented. The agency has grown to a team of 43, scaling up massively, despite the pandemic, and has added talented individuals to all departments including Digital PR, SEO, PPC, Social, Web Design and Development, and Client Services.

Last night’s event was one to be cherished, owing to the fact that it was the first in-person awards event to be attended by Embryo in almost two years! This award highlights the agency’s ethos – “We See What Others Don’t” – and was celebrated by numerous team members well into the night!

Disability charity and textile accessory business turn to Access to ramp up their digital experiences

Access has expanded its impressive client list with two new wins – international disability charity Leonard Cheshire and European B2B textile accessory business Beechfield Brands.

Appointing Access as its digital partner, Leonard Cheshire’s London based team aims to enhance the charity’s digital presence and build on its user experience. It hopes to broaden the international reach of its work, which spans policy, research, education, employment and events.

Leonard Cheshire supports disabled people to live their lives as freely as they choose and campaigns for a society where people with disabilities have the same education, employment and other opportunities as everyone else. Its goal is to change attitudes towards disability and support disabled people around the world.

The charity’s website is an essential element in its operations, not only to communicate what services it can provide, but for reaching donors, supporters and fundraisers to provide event and project information and drive donations. In 2020 it supported 61,000 disabled people in the UK and internationally, the vast majority through education, employment and community programmes.

Calling on its charity experience as WaterAid’s global digital partner for the past three years, Access will be providing a full-service digital programme – from supporting the charity in its choice of digital products and implementing best practice design, to undertaking site usability studies and website development to ensure it delivers an effective user experience.

Access has also been appointed to build a future-proofed digital platform for B2B textile accessory business Beechfield Brands. Operating across Europe, Beechfield provides a range of products that can be branded or personalised by its distributors and authorised network of garment decorators throughout Europe. Ideal for commercial and educational audiences, its accessories range from personalised, printed or embroidered bags to headwear.

Access’ remit is to transform Beechfield’s five websites to create a digital experience platform that reflects the business’ creativity, innovation and core values. While the platform will continue to be non-transactional, it will seek to inspire and leverage eCommerce design conventions in areas such as navigation and product search functionality, to improve the experience and usability of the websites as a sales channel/for its trade buyers.

The new site will cater for every tier of customer, from large distributors to promotional product suppliers. CMS and design updates, digital asset management integration and system integration will all be added to the site’s capability.

Mark Hope, Digital Director at Access, said: “It’s fantastic to be partnering with such diverse and interesting organisations as they invest and focus on improving their digital operations and customer experience.

“It’s a credit to our team’s continued hard work that we continue to attract and win new clients, and we’re also successfully adding to our team with new staff across all areas of expertise. With specific sector and technology expertise to call on, we are looking forward to supporting our new clients’ ambitious plans.”

Express Solicitors Group turnover at record high of £31.3m

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Manchester-based personal injury law firm, Express Solicitors, has announced its best ever financial results, with group turnover up by 14% from last year to £31.3m.

Turnover for Express Solicitors was up from £22.6m in 2020 to £26m in 2021 while medical reporting agency, Ontime Group, increased turnover from £4.9m to £5.3m.

Caseloads over the year have grown by 36% to 19,015.

Marketing spend increased to £8.4m and has bolstered business during the pandemic, with a new website and increased PPC working alongside the firm’s existing marketing routes.

With recruitment and training carrying on as normal, head count at the firm has increased from 308 to 389 employees.

The firm has a policy of promoting from within and is proud to carry on the tradition of bringing bright new talent through the ranks, making 56 promotions across the business in the last financial year.

Express Solicitors’ Managing Partner, James Maxey said: “It’s been another successful year and we’re delighted with our progress, despite claim volumes plummeting during the first lockdown.

“Our team has worked very hard to help us grow, and this has meant further opportunities for promotion and development of our lawyers and managers. Everyone in the business has done an amazing job of stepping up through the pandemic, getting the job done and continuing to provide exceptional customer service for clients.”

In the last financial year, Express Solicitors has also bought another personal injury law firm and two caseloads, helping to cement it as one of the top firms in England and Wales specialising purely in personal injury.

Express Solicitors are ranked in The Lawyer Top 200, its lawyers and the firm are recognised in The Legal 500 and the firm is noted in Chambers and Partners. Express Solicitors specialises in personal injury and accident claims, clinical negligence claims and serious injury cases.

Start-ups and scale-ups dominate the featured 100 breakthrough UK companies

Export and growth ambitions are driving the UK businesses at the intersection of creativity and technology celebrated in the new CreaTech ‘Ones to Watch’ list.

Of the 100 businesses on the 2021 list, 57 already export, despite the majority of the 100 (66) reporting relatively modest annual turnover of under £632,000.

Of those already exporting, they are most likely to have made sales to Asia Pacific and North American markets.

The vast majority of the CreaTech ‘Ones to Watch’ companies are also in overt growth mode, with 84 describing themselves as either start-up or scale-up operations.

Two companies (Blue Zoo Animation Studio and Imagination) already have more than £10m in annual turnover. A further seven turn over more than £2.5m a year.

Ambitions for the future growth of such CreaTech businesses are built on the innovation these companies offer. Typically, they mix technologies such as artificial intelligence and virtual or augmented reality with creative expertise to add value to entertainment, experiences, business services, or public goods in multiple categories.

The ‘Ones to Watch’ list is published annually by the Creative Industries Council (CIC), with support from Digital Catapult, Facebook, Moore Kingston Smith and UKRI (AHRC) to highlight such breakthrough CreaTech businesses from across the UK. The list was selected by a panel of industry leaders, funding bodies, and experts.

Twenty of the Ones to Watch companies will feature in a dedicated CreaTech platform on September 21st, as part of the London Tech Week (Sept 20-24) of virtual events. As well as showcasing some of the listed companies, CreaTech video sessions will explore funding, export opportunities, talent, and future directions.

The nascent CreaTech space has been praised by UK government, industry and venture capitalists for its potential to generate new sources of revenue, employment, and cultural value.

Venture Capital (VC) funding in UK CreaTech is forecast to rise by 25% to a record £1.2bn by 2022, according to The Tech Nation CreaTech Report 2021. By this assessment, CreaTech and ClimateTech are two of the fastest growing areas of VC tech investment in the UK.

Interest in CreaTech is also increasing the value placed on hybrid creative technology skills. Between 2017 and 2019, advertised vacancies for some key CreaTech roles grew almost five times faster than total UK job vacancies, according to Tech Nation.

Within the creative/design job category, 56% of advertised vacancies required CreaTech skills. The median salary for these CreaTech creative/design roles was 11% higher than the UK median advertised salary.

CreaTech could have an important role to play in the economic recovery of the UK creative industries that have been severely disrupted by audience restrictions and other measures
introduced to counter COVID-19. Before the pandemic, CreaTech was one of the growth hotspots in the UK creative industries, which in total contributed £115.9bn to the UK economy in 2019.

The pre-COVID growth rate of the creative industries was more than three times faster than the UK economy as a whole, and creative businesses also over-delivered in terms of their
share of UK service exports.

Welcoming the 2021 CreaTech Ones to Watch list, Minister for Digital and Culture Caroline Dinenage said: “Our creative industries are an economic powerhouse and it’s no
surprise that the 2021 Ones to Watch list includes 100 businesses with big ambitions. Creative technology has transformed our lives, it was central to keeping us entertained during the pandemic, and will be at the heart of our recovery as we build back better.”

Dr Jeremy Silver, CEO, Digital Catapult, the UK authority on advanced digital technology, and Chair of the CIC R&D and Innovation working group, said: “The coming together of the creative industries with the technology sector has enormous potential for the UK economy, as demonstrated by the amazing line-up of innovative businesses in the ‘Ones to Watch’ list, and there’s still lots more to come.

“The UK is a global creative industries super power. So we’re well placed to build on that and develop new ways to boost collaboration between academia and industry. The time is
now to accelerate innovation in the creative industries and boost R&D, to fuel the UK’s Covid recovery and to take our industries to new heights.”

Janet Hull, CIC CreaTech Organiser and Director of Marketing Strategy at the Institute of Practitioners in Advertising, said: “Ones to Watch provides a valuable showcase to demonstrate to government, industry, and investors through concrete examples the multiplicity of scalable commercial business opportunities being created at the convergence of creative industries and tech. In combination with the evidence from The Tech Nation CreaTech Reports, we now have a robust base from which to seek government collaboration, commitment and support for an effective long-term growth plan.”

More about the 2021 CreaTech Ones to Watch and the Tech Nation CreaTech reports at www.thecreativeindustries.co.uk/createch

The 2021 full List
www.thecreativeindustries.co.uk/ones-to-watch/2021

North West businesses receive highest number of Start Up Loans outside of London

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The British Business Bank’s Start Up Loans programme today announces that it has passed a major milestone of £600 million worth of loans delivered outside of London. Since its launch in 2012, the Bank has provided 10,881 loans to entrepreneurs in the North West, making up 12 per cent of the national figure.

 

Start Up Loans provides mentoring, support and funding to aspiring business owners across the UK and its impact has been particularly noticeable among individuals who might find it difficult to secure finance from traditional lenders.

 

Businesses in the North West received over £94 million in Start Up Loans. Of these loans, 39 per cent went to female-owned businesses. These figures reflect the diversity of entrepreneurialism across the country and highlight the success of the programme in supporting small businesses that reside outside London.

 

Case study: Vie’s Jamaican Rum Cakes, Kendal, Cumbria

 

Vie’s Jamaican Rum Cakes is a recipient of the Start Up Loans programme. Founded by Elaine Remy and based in Kendal, it received a loan of £5,000 in January 2020. Elaine set up the company after her mother Viola, known as Vie, passed away. She wanted to honour her mum as the generous and talented cake-maker she was and turn the loss into a legacy.

 

Elaine Remy, Founder of Vie’s Jamaican Rum Cakes said: “It was a tricky start for us, just two weeks after we sold our first cake, the UK was plunged into the first lockdown and all the events that we had planned to sell at were cancelled. Thanks to the Start Up Loan, we were able to get a website up and running, put some money into marketing and ramp up production. We’ve now been able to establish partnerships with rum companies and create a subscription service.

 

Having the support from Start Up Loans, as a government-backed programme, gave me the confidence to believe in myself and fully make the move to become by own boss. I hadn’t come from a business background, so whilst the low interest loans were brilliant, having access to the pre-and-post loan advice and guidance was crucial for me, and is ultimately what attracted me to Start Up Loans as a lender.”

 

Sophie Dale-Black, UK Network Director, North of England, said:

“Providing £600 million worth of funding to new businesses outside of London is a huge milestone for the government backed Start Up Loans programme and the strength of the North West reflects the broad diversity and ambition of the region’s small businesses at a grass roots level.

 

We have always been committed to providing support and funding to small businesses that hail from each corner of the country, particularly in areas of deprivation where people may struggle to access funding, and this milestone is tribute to that.

 

We are proud that our loans, mentoring and support for aspiring and existing entrepreneurs is helping to support the Build Back Better agenda and we’re delighted to have been able to help Elaine make her dream into a reality.” 

 

Breakdown of loans by region excluding London

UK Region Loans Made Amount Lent (£) Average Loan Amount (£)
East Midlands 4,883 41,863,670 8,573
East of England 6,106 55,471,473 9,085
North East 4,875 42,506,048 8,719
North West 10,881 94,240,374 8,661
Northern Ireland 1,356 11,049,064 8,148
Scotland 5,626 47,044,172 8,362
South East 8,378 81,207,421 9,693
South West 7,487 66,003,753 8,816
Wales 4,019 38,961,700 9,694
West Midlands 7,264 63,655,522 8,763
Yorkshire and The Humber 7,497 68,748,296 9,170
Region not obtained 185 2,164,521 11,700
Total 68,559 612,916,012 9,115

 

Start Up Loans figures up to 31 August 2021

The Future Of Marketing Automation

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Running a successful digital business is tasking at the best of times, so any tools that can make things run faster and more efficiently are without a doubt a valuable investment.

According to Social Media Today, threequarters of all companies use marketing automation in one way or another, with the vast majority planning to spend more of their marketing budgets on automation tools this year. Recent studies show that 80% of businesses who use automation tools experience more leads overall.

But what exactly is marketing automation and how is it set to adapt over time? If you aren’t already using these lifechanging tools, here’s a little more information for you to further your understanding.


What Is Marketing Automation?

Marketing automation allows businesses to save time on carrying out repetitive tasks, freeing up time and resources, so that focus can be placed across other areas. These specialisedtools help to streamline the entire marketing process, increasing the chances of making sales and can provide a rich, detailed overview of the behaviour of your customers.

What Are The Benefits?

The main advantage of automated marketing is that it can save you bundles of time – and everyone knows that in business, time is money. By posting anything from email campaigns to product pages at set times on your behalf, you can turn your focus to other tasks that need completing. Another popular use for automated tools is to tailor your content to individual clients. This makes them feel highly valued, building stronger relationships helping to increase engagement and customer loyalty. If you wish to generate more leads, automated marketing tools can also help you target those who engage with your brand the most. With this priceless information, you can carefully create email campaigns to capture these individuals, encouraging them to make a purchase.1uw00L6h8DEAAAAASUVORK5CYII=

 

Marketing Automation Trends

As these specialised tools take the marketing world by storm, we spoke to email marketing automation experts, Wired Plus, about what advancements we can expect to see going forwards. Here’s what forecasted trends they had to share with us:

1. Advancing Email Marketing Automation: Personalised and u

ser-specific automated marketing emails will drive engagement. Simply including a customer’s name in an email is no longer enough to satisfy your customer base. Utilising a customer’s online behaviour and relationship with your business is imperative for maximising engagement levels. If they have been repeatedly viewing a specific product or service that you provide, why not send them a tailored discount code to nudge them to make a purchase? This also encourages customer loyalty with your customers, making them feel valued.

2. AI Personalisation Tools: AI tools can help with marketing segmentation and consumer profiling for a more tailored marketing approach. These tools can provide you with a deeper understanding of your audience, helping you develop overall engagement by personalising your content. You can even use automation to create a single customer view to create tailored content for each individual customer.

3. Pivoting Paid Media Messaging: Adatadriven strategy with ad messages tailored to user’s profile to stand out from the competition. With so many ads targeting us every single day, it’s important to cut through the noise. Rotating personalised ads to match your customer’s specific interests is a sure way to help you stand out against competitors.

4. Privacy Provisions: Lawful use of consumers’ private information is critical to maintain trust and engagement. Businesses that use cookies and data will need to be more transparent to maintain trust with consumersstrengthening relationships over time.