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BRICKHOUSE LAUNCHES BRICKHOUSE LAB

Creative

Danielle Trigg

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14/06/2023

A new Manchester-based in-house content studio for those looking to sell more products.

Introducing Brickhouse’s brand new inhouse film studio that challenges businesses clients to explore how the latest technologies and techniques can better showcase their products, and ultimately sell more stock.

Known for innovation and creativity across the industry, Brickhouse is a pioneer of new ways of seeing in the online advertising market. Having recently expanded to 4 divisions (Cinematic, CGI + Animation, Aerial and Lab) the new studio is a big step in enhancing its filmmaking capabilities to offer superior production value and streamlined delivery for business clients.

Targeted at new clients and agencies, the ‘Brickhouse Lab’ will produce a range of product content (launch videos, demo videos, unboxing videos, testimonial videos etc.) to attract, inform, engage and nurture client customers.

Installed by ‘Do Not Bend’ (www.donotbendproductions.com), the in-house film studio features state-of-the-art technology, camera equipment, lighting equipment, grip equipment, green screen and an infinity cove as well as in-house props and costume.

Backed up by a top in house team of talented creatives, producers, videographers and editors, this ideal combo means footage can be out of the camera and into the edit within minutes, enabling an even greater scope for experimentation and discovery. With everything under one roof the result will be faster turnaround times and increased flexibility in meeting specific client needs.

For bespoke requirements, Brickhouse Lab can also provide models, large props and specialist filming and lighting equipment upon request.

All in all, the Lab is a one stop shop for high quality content, in volume and at speed. And as time goes by Brickhouse is fully committed to continuing its investment and development.

Strategic Director Mike Herbert said: “We are firm believers that you never get anything good without experimenting and that’s why we called it the Lab. It’s our playground, the place where we discover new stuff to the benefit of the clients we work with.”

“Our plan is to build our knowledge, our capabilities and momentum. When it’s maxed out, we’ll look to move the concept further with another space. We’ll also continue investing in the right people and equipment to make further inroads into new markets.”

Creative Director Richie Lattin said: “Our clients’ goal is to have considered creative work that tells a story which is both valuable and entertaining for their audiences. But they also know that the relentless need for content often puts strain on that goal. The Lab means we can find a better balance between the two.

We can work with our clients to create brilliant creative film campaigns, then use the Lab to produce that content periodically as required, quickly and at scale. This means we have the ability to experiment, try new techniques and designs, and even implement AI solutions into VFX and graphics, but maintain that essential goal of outstanding work. “

Mike Herbert continued: “With our industry knowledge and experience, we are excited to provide high levels of expertise for any project that comes our way.”

“It’s not a huge studio but it is a huge advantage for us and the clients we work with. By having the Lab alongside our production facilities, we’re all set up to produce quality, speed and volume. We’re incredibly pleased with how it’s turned out.”

Brickhouse invites existing and new clients to experience the Brickhouse Lab and work together to produce their next big project. Contact Brickhouse today to schedule a consultation on how to bring that creative idea or vision to life.

Chameleon Agency Appoints Producer Chelsea Tantum

Danielle Trigg

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14/06/2023

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Chameleon Agency Appoints Producer Chelsea Tantum

Manchester, 12th June 2023: The Chameleon Agency have announced the appointment of Chelsea Tantum to Account Manager and Producer to service the agency’s flurry of new event business wins including fashion giant Boohoo Group and project management platform Teamwork.

Chelsea has over 10 years of experience in creative strategic project management, starting her career at People Activation. Here is where Chelsea met The Chameleon Agency’s founder Joe Gilliver and together they created epic live experiences for businesses motivated by creating a culture of belonging throughout their teams. From People Activation Chelsea went on to work as a Producer at Flow Creative working with many of the agency’s charity and not for profit organisations such as modern slavery prevention organisation Hope for Justice.

Speaking about her appointment at Chameleon, Chelsea said; “I’m delighted to be back working with Joe on events that support business’ strategy and bond teams. I get a lot of satisfaction working on corporate events, by making people happy and feel like they are part of a team. Joe is a great person to work with and my previous experience in events means I have strong supplier connections plus I generally love the variety of work an event brings. I look forward to working on Boohoo’s summer event and making Teamwork’s event a huge success.”

Chameleon, Founder and Executive Producer, Joe Gilliver”It’s great to be back working with Chelsea, she’s a great account manager and producer and I am confident she’ll enable Chameleon to go on to the next level of expansion. We have recently landed some big brand accounts and I needed a safe pair of hands to help us deliver the best experiences for our clients. Welcome to Chameleon Chelsea!”

About The Chameleon Agency:

The Chameleon Agency is an agile external and internal communications agency that enables businesses to connect and engage with their employees and external audience. Specialising in purposeful events The Chameleon Agency enables teams to feel they belong to an organisation. Founded by Joe Gilliver, the trusted global team manages resources to make campaigns cost effective. Based in Manchester The Chameleon Agency include Manchester Tech Festival, Boohoo Group, Paramount, Metsä Group and Total Fitness as clients.

Revolutionising Smartphone Shopping: Doji’s Trade-In Program Offers Big Savings

Lifestyle and Wellbeing

Sam Allcock

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14/06/2023

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Revolutionising Smartphone Shopping: Doji’s Trade-In Program Offers Big Savings

Savvy smartphone shoppers in search of a new device now have a compelling opportunity to save money through Doji’s newly launched trade-in program.

Doji, the leading marketplace for refurbished smartphones in the UK, is pleased to introduce its innovative trade-in program. This groundbreaking initiative enables customers to offset the cost of purchasing a new smartphone from the Doji website by leveraging the value of their old phones.

“We are thrilled to present our customers with this exciting trade-in program,” said Fernando Montera, CEO of Doji. “It provides a fantastic way to make popular smartphones more affordable.”

To participate in the program, customers can simply visit the Doji website, choose their desired new phone, and select the Trade-in option. By following the provided instructions, customers can assess the value of their trade-in phone based on its model and condition.

“We strongly believe that this program will be mutually beneficial for smartphone shoppers and Doji,” Montera emphasized. “By offering additional avenues to reduce the cost of acquiring the latest smartphones, we aim to inspire more people to move away from buying new devices and reduce their carbon footprint.”

The Doji trade-in program exemplifies the company’s dedication to providing customers with convenient and cost-effective access to the latest smartphones. Through this initiative, Doji aims to ensure that consumers receive fair market prices when buying and selling smartphones, while actively promoting more sustainable shopping practices.

For detailed information about the Doji trade-in program, interested individuals can visit www.doji.com/trade-in.

Roadshow Promotions Appoints Industry Veteran David McCallum as Partnership Director to Fuel Growth and Innovation

Business

Sam Allcock

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14/06/2023

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Roadshow Promotions Appoints Industry Veteran David McCallum as Partnership Director to Fuel Growth and Innovation

Roadshow Promotions, the leading company specialising in bus promotions, has announced the appointment of David McCallum as their new Partnership Director. With an impressive career spanning over 30 years in the industry, McCallum brings a wealth of experience and expertise to the role, where he will be instrumental in driving growth and innovation at the company.

Based in Glasgow, McCallum’s primary responsibility will be to develop Roadshow Promotions’ presence in Scotland while forging partnerships with organisations throughout the UK. He will collaborate with global brands, public sector entities, and creative agencies to leverage his extensive knowledge on the effective utilisation of promotional buses for various purposes such as training initiatives, education campaigns, awareness drives, exhibitions, and staff engagement programs.

McCallum’s invaluable expertise will guide and advise clients from diverse sectors, including marketing and media, medical technology, charities, and the third sector. He has an impressive track record of delivering successful campaigns for esteemed clients such as Marie Curie, Sunderland BID, and Crimestoppers. His industry acumen will play a vital role in sustaining and enhancing the company’s impressive growth trajectory.

Known for his innovative approach, McCallum has introduced and expanded the use of Agripa branding technology across different vehicles and sectors. He has also been at the forefront of combining large-scale digital screens with promotional buses. With his extensive experience in senior positions at renowned outdoor media companies like Viacom and CBS Outdoors, McCallum brings a deep understanding of the industry to his new role.

Expressing his enthusiasm about joining Roadshow Promotions, McCallum stated, “I am delighted to be part of Roadshow Promotions during this exciting phase for the company. The team has established an impressive reputation for delivering innovative and impactful promotional bus tours and campaigns across the UK. I look forward to working closely with them to propel the business to new heights. Our focus will be on customer-centric innovation, ensuring that our vehicles are faster to prepare, more flexible, highly impactful, and cost-effective. We are committed to delivering a rewarding journey for everyone involved.”

Natasha Greenley, Director of Roadshow Promotions, added, “David’s extensive experience and expertise make him a valuable addition to our team. We are confident that he will play a pivotal role in driving our continued growth and success in the years to come.”

Manchester City’s Shirt Sponsorship Valued at an Unprecedented £72.8m after Treble Win

Sam Allcock

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14/06/2023

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Manchester City’s Shirt Sponsorship Valued at an Unprecedented £72.8m after Treble Win

The Sponsor, a renowned publication for professionals in the field of sponsorship marketing, has recently published its Sponsor Power Index, a comprehensive study assessing the value of shirt sponsorships for every Premier League club. This research takes into account factors such as reputation, awareness, and societal contributions to determine the fair market value of each sponsorship. The findings reveal that some clubs are benefiting greatly from their deals, while others are falling short. The most remarkable discovery from this study is the record-breaking valuation of Manchester City’s sponsorship, which stands at an astounding £72.8 million. This figure surpasses their current deal with Etihad, valued at £67.5 million per year. Although the previous deal expired in 2021, it has continued on an annual basis while the club searches for a partner willing to meet the new valuation. Sean Connell, the Editor of The Sponsor, stated, “Manchester City’s value as a commercial partner extends beyond their on-pitch success. Our data demonstrates that the club’s value is underpinned by its cultural relevance, reputation for innovation, and its engagement with fans. Additionally, it contributes positively to the community, the development of the game, and society as a whole. These factors are crucial considerations for sponsors seeking brand awareness and an enhanced image.” Headlines:

Newcastle United’s sponsorship value rises by 78% but falls significantly short of their £25m deal with Sela.

Newcastle United’s fair market value is estimated at £17.4 million, which is £7.6 million less than the club’s new sponsorship agreement with Sela, a company backed by Saudi Arabia. This raises questions about the legitimacy of the deal. Although the club’s qualification for the prestigious Champions League has contributed to a remarkable 78% increase compared to their previous partnership with Fun88, Newcastle United still faces challenges in terms of cultural relevance, fan engagement, and societal contributions, limiting their overall sponsorship potential. While the multi-year deal with Sela represents an investment in the club’s future, Newcastle United will have to settle for being considered the “best of the rest” until they can develop their brand off the pitch and offer sponsors more than just brand awareness.

Manchester United’s sponsorship with Team Viewer undervalued by £12.2m per year.

The fair market value of Manchester United’s sponsorship is revealed to be £54.5 million, exposing the significant undervaluation of their current deal with Team Viewer. The club is currently seeking a new commercial partner to replace the German software company, as the initial sponsorship decision was criticised for its “appalling judgment” by investors. While replicating the previous £65 million per year deal with Chevrolet may be challenging, Manchester United should command a much higher fee from any new sponsor. The Sponsor’s analysis ranks Manchester United highest in terms of longevity and success history, making them an ideal partner for brands looking to showcase their own history and quality to a global audience of football fans. With improved performances and Champions League qualification under Erik Ten Hag, the club can once again demand the highest sponsorship fees in the league.

West Ham’s Victory in the Europa Conference League boosts annual sponsorship value by £8.5m.

West Ham United receives more good news as their extraordinary triumph in the Europa Conference League brings not only silverware but also a significant financial boost. The club’s success in the tournament translates to an impressive £7.1 million increase in annual sponsorship value, further strengthening their commercial achievements. This victory adds another remarkable chapter to the club’s history, enhancing their reputation within the footballing world. With improved reputational scores and a strong contribution to society, West Ham becomes an attractive partner for potential sponsors. Furthermore, their successful European qualification resulting from their triumph in the Europa Conference League guarantees heightened brand awareness for another year. Competing on the European stage provides valuable exposure and opportunities for the club and its sponsors to showcase their brands to a broader audience. This extended presence on the continental stage opens doors for potential sponsorship deals and partnerships, enabling West Ham to establish stronger connections with both local and international brands. While their current deal with Betway, estimated at £10 million per year, does not expire until 2025, continued on-pitch success may require Betway to increase their investment significantly or risk losing a premium sponsorship asset to another brand.

Chelsea’s fair market sponsorship value plunges by almost 60%.

Chelsea’s forgettable season has had a significant impact on the club’s ability to attract and retain high-value sponsorships, particularly in an already challenging and competitive market. The end of their deal with Three coincides with the club’s disappointing campaign, leaving Chelsea in search of a new partner. The failure to secure any European football for the upcoming season means that sponsors will have significantly fewer opportunities to gain brand exposure compared to previous seasons. As a result, the fair market value of Chelsea is estimated at £16.9 million, well below the £40 million offered by Three. Manchester United and Aston Villa, both seeking new front-of-shirt commercial partners, will provide sponsors with greater brand awareness in the upcoming season. Chelsea’s existing brand reputation, including high scores for cultural relevance, innovation, and history, remains their primary negotiating leverage. Only Manchester City and Manchester United boast a stronger social following, and Chelsea leads the pack in social contribution, donating £6.5 million through its foundation, which is considerably more than any other Premier League club. While last season’s performance was disappointing, sponsoring Chelsea at a value above the fair market price entails taking a gamble that the club’s recent struggles were merely a blip for a team that typically maintains a strong presence in the Champions League.

Nottingham Forest insists on £10m shirt sponsorship despite fair market valuation suggesting it should be £3.9m.

Nottingham Forest’s quest for a £10 million per year sponsor may be challenging, as the club’s fair market assessment values their sponsorship at only £3.9 million, with only Luton Town scoring lower. While all Premier League teams command significant sponsorship fees due to the league’s brand awareness and viewership, the economic climate makes it fiercely competitive for clubs to secure these sponsorships. Nottingham Forest ranks at the bottom among its Premier League counterparts in nearly all measures. For instance, in terms of fan engagement on social media, Nottingham Forest has one of the lowest followings, only surpassing newly promoted Burnley, Sheffield United, and Luton Town in terms of poor scores. The club’s lack of star power among its current player roster, compared to competing clubs boasting players like Pickford, Zaha, and Diego Costa with his seven million followers, further compounds the situation. Additionally, Nottingham Forest receives low scores for its contributions to the community, charitable donations, and environmental efforts, which are increasingly important factors for potential sponsors. On the pitch, Forest finished the season strongly, but their 11 televised games fall significantly below the Premier League average of 32 games. Sean Connell, the Editor of The Sponsor, remarked, “Nottingham Forest’s Premier League survival is a testament to the club’s impressive upward trajectory. However, until they can improve their off-the-field performance to match other Premier League teams, the club’s £10 million sponsorship valuation appears to be unrealistic.”

Brighton and Aston Villa Benefit from European Qualification, while Liverpool and Tottenham Face Declines in Sponsorship Value.

European qualification has significantly increased the fair market value of Brighton and Aston Villa’s front-of-shirt sponsorships, now valued at £12.5 million and £11.1 million, respectively. For Brighton’s sponsor, American Express, who signed a 12-year deal in 2019 with an annual shirt sponsorship value of £8 million, this valuation serves as a reward for their long-term investment in the club. Aston Villa, on the other hand, is well-positioned to capitalise on their sponsorship valuation, as their current deal with Cazoo is set to expire soon. Taking West Ham’s success in European football as an example, Aston Villa can offer sponsors greater brand exposure compared to many other Premier League clubs. However, there are winners and losers in this scenario. Tottenham’s failure to qualify for any European competition means that their long-term sponsor, AIA, will receive significantly less value than in previous seasons. Spurs’ fair market value for the upcoming 2023/24 season stands at £26.9 million, well below the reported £40 million annual payment made by AIA. Similarly, Liverpool’s longstanding sponsorship deal with Standard Chartered brings in a reported £50 million per year, but their fair market value for the upcoming season falls short by £12.2 million. Despite their challenging season, Standard Chartered remains satisfied as the partnership continues to deliver value. Liverpool excels in cultural relevance, with a strong social following, fan relationships, and star power, largely attributed to the presence of global icon Mo Salah. These factors, combined with Liverpool’s reputation for history and success, alleviate any concerns regarding sponsorship. Methodology: The Sponsor’s research methodology for determining the fair market value of each Premier League team’s sponsorship combines real-world sponsorship deals reported by The Athletic with The Sponsor’s comprehensive sponsorship scorecard. This unique approach enables a regression analysis that accurately calculates the fair market value of each sponsorship. The Sponsor’s scorecard evaluates each team based on three strategic categories: reputation, awareness, and contribution to society. Emphasising awareness measures, the scorecard considers factors such as the club’s history, quality, cultural relevance, innovation, social following, digital presence, in

How to get more money for your preloved luxury watch

Business

Sam Allcock

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14/06/2023

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How to get more money for your preloved luxury watch

Have you got a Rolex Day-Date that’s gathering dust at the back of a wardrobe? Perhaps you’ve inherited a Cartier Santos and it’s just not your thing.

Who wouldn’t blame you for trying to make some money by selling it?

But with so many scammers and third party sales websites out there, what’s the best way to part with your goods safely – and most importantly, without being ripped off?

All too often, greedy buyers try to make more than a handsome profit when you sell to them directly.

However, there’s a watch boutique in Essex that understands this problem all too well and wants to help watch lovers to get more bang for their buck.

Luxe Watches moved its sales operation from Buckhurst Hill to Epping’s High Street almost 24 months ago and has since seen a 40 per cent upturn in sales.

Now it’s sharing the good fortune with its customers by helping them find the best way to make a decent return on investment for their preloved timepiece.

The business’ new consignment service, which is now being advertised digitally for the first time on the company’s social channels, will see more money put back in people’s pockets.

“If you’ve got something like a Submariner, Daytona or Nautilus and it’s in good condition, we can help you sell it and keep more money for yourself by consigning with us, says Luxe Watches’ managing director, Nick Hickey.

“You’ll receive more money than if you use a direct seller. There’s no bartering, back and forward haggling and no enquiries to answer, as we do that for you.

“You’ll own the watch throughout and it’s ensured the whole time it’s with us. You tell us how much you want for the watch and we will do our best to get it for you, taking all the hassle and stress out of the process.”

With Luxe Watches’ new consignment service, the consignor (the person tasked to sell the watch) must find the best price for the watch and take commission off the sale. This is the price that the watch owner wants for it after commission.

Using a consignment service means you have a much wider network to sell your watch with a broader range of interested parties in niche networks.

Mr Hickey added: “The best thing about this service is the fair price we can offer to our clients. We always aim to achieve the most competitive price based on market trends. You wouldn’t necessarily be able to do this by selling it yourself. You can also take advantage of being guided through the process by a professional who will achieve a higher sale over you selling directly.”

Luxe Watches aims to sell each watch it receives as consigned in fewer than 30 days.

College National Finals Rodeo 2023 Live On TV Channel Online broadcast

Entertainment

ChrisEvans

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13/06/2023

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2023 College National Finals Rodeo (CNFR ) | College National Finals Rodeo en vivo
Location : Casper, WY
Date : Tuesday, 13-17 June, 2023

WATCH LIVE: College National Finals Rodeo

“I thought it was a pretty good day,” said Bobcat coach Kyle Whitaker. “The first round of breakaway was Sunday and it didn’t go as good as I was hoping, but they came back and did better today. It was a better first round this year than last year.”

This event listing provided for the Casper community events calendar. Community events are not associated with or sponsored by AARP, but may be of interest to you. We want to hear from you if you have an event to share or updates to this event.

Bode Spring led the men’s team by finishing third in the first go-round in the tie-down roping, while Caleb Meeks finished 25th in the first saddle bronc round and stands second in the second go-round of that event. “I was happy how Bode Spring did in the tie-down and Caleb had good second round saddle bronc.

All six Cowboys and four Cowgirls competed in Monday’s slack, with two men’s competitors finishing the second of three guaranteed rounds. Tuesday is another round of slack, with the first of five consecutive night performances beginning that evening. Each contestant will be featured in the night performances Tuesday through Friday, with the top 12 individual times/marks from the week qualifying for Saturday’s short go Saturday evening.

The College National Finals Rodeo (CNFR) will be held on June 11-17 at the Ford Wyoming Center in Casper. The rodeo has been hosted there each year except for 2020 when the rodeo was canceled due to the pandemic since 1999.

“The rodeo itself is the same as every other year. We crown our national champions, but this year, we’re doing a little something different for more of a celebration of these kids getting here,” said Jim Dewey Brown, commissioner of the National Intercollegiate Rodeo Association, which oversees the CNFR. “We’re going to have an armband ceremony similar to a back number ceremony.”

Rodeo contestants often wear a number on their back or chest that designates their participation. This includes a vest with their college or university’s insignia for the CNFR. The armband has this information and goes around one of the arms of the contestants to designate this same information.

The number of rodeo participants remains constant each year, with a limit of how many can compete in the finals event, which is approximately 400 student-athletes each year. Brown added last year that around 3,500 student athletes competed in collegiate rodeo at both two-and four-year colleges and universities but only around 400 make it to the finals event.

“Basically, the changes are the kids,” he said. “They basically rotate out, some of them we might see four or five times. But that’s the biggest change is the contestants are generally different every year.”
There’s a chance CNFR will change its host city in 2027 when a current contract expires.

Addressing the Financial Challenges of UK Faith Institutions in Property Ownership and Access to Finance

Property

Sam Allcock

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13/06/2023

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Addressing the Financial Challenges of UK Faith Institutions in Property Ownership and Access to Finance

A gathering of one hundred prominent Faith Leaders has taken place to tackle the longstanding issues surrounding access to finance and property ownership for faith institutions in the United Kingdom.

Rehoboth Property International, a leading real estate developer committed to constructing spaces that generate social value, successfully organised the inaugural Legacy Summit on Tuesday, May 30th, 2023, at the esteemed Grand Connaught Rooms in London.

The groundbreaking summit united 100 influential church leaders from various regions of the UK, with the shared objective of finding solutions to enduring challenges related to finance and property ownership faced by faith institutions.

In collaboration with Charity Bank and World Vision, the Legacy Summit created an unprecedented platform, bringing together esteemed pastors, ministers, and faith leaders who collectively share a vision for enhancing financial education within the church.

The event featured a lineup of expert speakers, including a keynote address by Stewart McCullough, CEO of Stewardship, followed by panel sessions comprising leading representatives from the finance sector such as Carolyn Sims, Director of Lending at Charity Bank, Andy Ayim OBE, and Rodney Appiah, Founder of Cornerstone VC.

With an insightful and thought-provoking program, the summit delved into a wide range of topics, fostering dynamic discussions and offering practical guidance on navigating the financial landscape. Critical subjects included traditional approaches to accessing finance, exploration of innovative funding models, and the recognition of real estate investment as a means to address affordable housing needs. The summit shed light on the crucial role that churches play within their communities and emphasised the need for support in the realm of property ownership.

Sanmi Adegoke, CEO of Rehoboth Property International, stated, “We firmly believe that faith leaders can be catalysts for change in addressing the social needs of our communities. The Legacy Summit represents a significant step towards equipping church leaders with the knowledge and education necessary to access finance, enabling them to own their own buildings and undertake projects that create lasting impact within their communities.”

The success of the Legacy Summit underscores the urgency and relevance of addressing the financial needs of faith institutions. It has laid the foundation for ongoing collaboration, mentorship, and support networks that will continue to empower faith leaders as they navigate the intricate world of finance and property.

European Court of Justice Clarifies GDPR Legislation

Blog

Claire James

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13/06/2023

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European Court of Justice Clarifies GDPR Legislation

The European Court of Justice (CJEU) has announced two important rulings which clarify its stance on data protection laws. The General Data Protection Regulation came into effect in 2018, but the lack of clarity in some of its wording has led to it being interpreted in different ways. This has, unsurprisingly, provoked a plethora of court cases in recent years.

As a result, the CJEU has clarified the legislation to try and avoid further disputes in the future. In particular, the first of its rulings has explained more accurately if and when an individual can sue for compensation in the event that their data has been mishandled. The second ruling concentrates on how data must be presented when an individual asks a company for a copy of their personal information. We’ll cover both topics in greater detail below.

No Minimum Threshold for Personal Harm

The first CJEU ruling concerns itself with compensation in the event of a data breach. First of all, it makes it clear that no one has an automatic right to receive such remuneration. Instead, they must prove some personal harm has taken place as a direct result of the breach. Having said that, the CJEU has confirmed that this personal harm has no minimum threshold.

What that means in practice is that any type of negative emotion caused by a data breach could be grounds for suing the company in question with success. Alarm, anxiety and stress could all be construed as sufficient to receive compensation. In this particular respect, it appears as though the UK may diverge from Brussels. That’s because a UK judge recently ruled that personal harm “must reach a threshold of seriousness to be eligible for compensation” in a long-running court case against Google.

“Faithful and Intelligible Reproduction”

Meanwhile, the second ruling relates to the format in which individuals can expect to receive a copy of their data. In this instance, the CJEU concluded that all companies must provide anyone who asks for a copy of their personal information with a “faithful and intelligible reproduction” of the data. This is to allow them to make sure that a) the data is accurate and b) it is being used in the lawful and agreed-upon manner.

This should have major repercussions for platform workers. Self-employed individuals offering their services to companies like Ola and Uber have found themselves unable to receive their information in full, with the companies citing security concerns. Although the judge stressed that each instance would be judged on its own merits, this ruling – along with another prospective directive aimed at protecting platform workers’ rights – is certainly good news going forwards.

Taking Back Control of Your Data

While both of these rulings from the CJEU are intended to clarify the wording of their legislation and offer better protection for individual users against the corporations collecting and harvesting their data, neither are fool-proof nor ironclad. Indeed, the best way to take back control of your personal information is to remove it from the internet altogether.

Of course, the world wide web has been around for several decades now, which could make the process of minimising your digital footprint an extremely challenging one. For that reason, contracting the services of third-party companies like Incogni, who specialise in providing data removal services, could make sense. Incogni can send out dozens of opt-out requests on your behalf on a continual basis, meaning data brokers have less access to your personal information.

Data protection in general and GDPR in particular are extremely sensitive subjects right now. The CJEU’s clarification on its legislation is welcome, but there is still plenty more that worried individuals can do to safeguard their personal information online.

Hiring a Digital Marketing Specialist for Your Business

Blog

Claire James

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13/06/2023

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In today’s increasingly digital world, having a strong online presence is vital for businesses of all sizes. To effectively navigate the competitive landscape and reach your target audience, hiring a digital marketing specialist, whether that’s an agency or an individual, has become a necessity.

Expertise and Specialisation

Digital marketing is a vast field encompassing various strategies, channels, and tools. And these change all the time.

By hiring a digital marketing specialist, you stay up to date with the latest trends, algorithms, and best practices, ensuring that your marketing efforts are effective and efficient. That will include all the areas that you need to focus on as a business including search engine optimization (SEO), social media marketing, content creation, email marketing and pay-per-click (PPC) advertising.

Time and Cost Efficiency

To be effective and cost efficient, digital marketing requires consistent effort and ongoing optimisation. A specialist agency can help you allocate your marketing budget wisely, maximising your return on investment (ROI) and reducing unnecessary expenses.

Targeted Audience Reach

Digital marketing allows you to target specific demographics, interests, and behaviours of your potential customers. This targeted approach increases the chances of attracting high-quality leads and converting them into loyal customers.

Data-Driven Decision Making

One of the significant advantages of digital marketing is the ability to track and analyse data in real-time. A specialist knows how to leverage analytical tools to monitor campaign performance, identify trends, and make data-driven decisions. By continuously analysing the data, they can refine marketing strategies and optimise campaigns for better results, ultimately enhancing your business’s growth and profitability.

Even if the results aren’t what you’d hoped, by monitoring what is and isn’t working you can make the necessary changes for a positive outcome.

And what’s key about using the data is that if your agency or hire isn’t up to scratch the results will show in the figures.

Flexibility and Adaptability

Digital marketing is an ever-evolving field, with new platforms and technologies emerging regularly. Hiring a specialist allows you to experiment with different approaches, measure the results, and quickly make adjustments and optimise campaigns. Staying agile and flexible ensures that your business remains competitive in a dynamic online landscape.

Finding the Right Digital Marketing Specialist

Clearly Define Your Needs

Whether you’re looking for an individual or an agency, clearly define your business’s goals and objectives. Determine which digital marketing services you require assistance with, such as SEO, social media, or content creation. This clarity will help you identify candidates with the right skill set and experience.

Look for Relevant Experience and Track Record

Evaluate potential hires based on their experience in the digital marketing field. Look for agencies that have successfully executed campaigns similar to what you are aiming for. Request case studies or portfolios to assess the achievements and understand the approach to solving marketing challenges.

Technical Skills and Certifications

Digital marketing encompasses various technical skills such as SEO, analytics, marketing automation, and proficiency with various tools and platforms. Specialists should possess the necessary technical skills and certifications relevant to your business needs.

Cultural Fit and Communication

A digital marketing specialist will collaborate closely with your team, so it’s essential to assess their cultural fit. Look for candidates who align with your company’s values and have excellent communication skills. They should be able to articulate ideas clearly, listen actively, and work well with other team members. If you’re at odds with your agency the marketing won’t work.

Final Thoughts

Investing in a digital marketing specialist can be a game-changer for your business. You can enhance your online presence, engage with your target audience, and achieve your business goals more effectively. The specialised knowledge, time and cost efficiency, targeted audience reach, data-driven decision making, and flexibility in adapting to the evolving digital landscape.

When searching for the right digital marketing specialist, it’s important to clearly define your needs and objectives. Identify the specific areas of digital marketing where you require assistance and focus on candidates with relevant experience and a proven track record. Look for specialists with technical skills and certifications that align with your business needs. Additionally, consider cultural fit and communication skills, as collaboration with your team is crucial for successful outcomes.

Hiring a digital marketing specialist is a smart investment for your business. It allows you to tap into their expertise, stay ahead of the competition, and achieve your marketing objectives efficiently. By making the right hiring decision, you can set your business on a path of digital success and growth.

No Minimum Threshold for Personal Harm

“Faithful and Intelligible Reproduction”

Taking Back Control of Your Data

Expertise and Specialisation

Time and Cost Efficiency

Targeted Audience Reach

Data-Driven Decision Making

Flexibility and Adaptability

Finding the Right Digital Marketing Specialist

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