Forward-thinking fashion and accessory brands now have an exclusive opportunity to elevate their sales and visibility by joining forces with the world’s fastest-growing interactive mobile fashion app.
Since its launch in May 2021, Pocket Styler has become a global phenomenon, boasting an astounding 17 million downloads and captivating over 100,000 players who spend 10,000 hours on the app each day.
This digital game empowers players to unleash their creativity by designing and styling avatars for various daily themed events, while fellow gamers cast their votes on the outfits. The game currently boasts a staggering 310+ trillion possible outfit combinations, with 10.5 million looks submitted weekly and over 10 million outfit votes cast daily.
With 70% of users aged over 25 and a remarkable 85% being female, partnering with Pocket Styler provides an exceptional platform for brands to showcase their clothing and accessories to a fashion-conscious audience with disposable income.
For the first time, innovative brands are being invited to present their pitches and collaborate with Pocket Styler, either by offering digital renditions of their collections or by creating unique items for avatars to wear within the app.
In addition to generating widespread awareness among millions of users globally, these partnerships offer the opportunity to significantly drive traffic to brands’ own websites, as gamers are directed to online shops as part of in-play challenges. A recent collaboration with London-based fashion designer David Koma resulted in a remarkable 600% surge in traffic to davidkoma.com.
Moreover, the app serves as an invaluable testing ground for brands to experiment with new ideas before translating them into real-world production.
Pocket Styler’s pitch welcomes fashion and accessories brands, providing a unique opportunity for emerging labels to collaborate with established big-name counterparts.
Limited places are available, and pitches will be held throughout the summer.
Victoria Trofimova, co-founder and CEO of Nordcurrent, the producer of Pocket Styler, stated, “The Pocket Styler audience lives and breathes fashion. Introducing more real-world fashion brands into Pocket Styler is a natural progression as the game continues to expand, and it receives enthusiastic support from millions of players.”
For further details or to pitch for a place in the brands’ program, please email: KRISTINA.ALKEVICIUTE@NORDCURRENT.COM.
