Eastnole, the innovative brand behind the highly acclaimed Yoback, is delighted to announce the opening of a week-long pop-up shop at John Lewis, Trafford Centre. In partnership with The Great Brand Exchange, this exclusive event, taking place from June 19th-26th, presents a unique opportunity for customers to personally experience the transformative benefits of this revolutionary product.
Visitors to the pop-up shop will have the chance to participate in hands-on demonstrations conducted by certified yoga teachers, providing them with a first-hand experience of reducing muscle tension throughout their entire body. Additionally, exclusive offers will be available, including substantial discounts, a complimentary exercise e-book, and a 30-day money-back guarantee.
Yoback has garnered significant recognition since its launch, earning prestigious awards such as ‘Most Innovative Yoga Product 2023’ at the UK Enterprise Awards and ‘Most Innovative Fitness Product 2023’ at the UK Business Excellence Awards. The product also received acclaim at last year’s Elevate Arena, the largest physical therapy tradeshow in the UK.
Gary Watts, the creator of Yoback, developed the product out of frustration with conventional options such as foam rollers, which often proved painful and failed to provide a deep stretch. He was also tired of incurring monthly chiropractor fees. “Traditional stretching products were impractical and cumbersome for today’s fast-paced lifestyle,” shared Gary. “After years of regular chiropractic visits and massages, I decided it was time to create a practical and portable solution that caters to individuals of all body shapes and sizes. The result is a device that offers a relaxing, pain-free stretch from head to toe. It has even become available for purchase in my chiropractor’s clinic!”
Satisfied customers have provided glowing testimonials about the positive impact of Yoback on their lives. Matt O expressed, “Absolutely amazing…this product resolved my hip/L5 pain that persisted for a decade.” Similarly, Dan K highlighted the versatility of Yoback, stating, “I particularly enjoy using one section on my back while sitting in my office chair at work. The other two sections can simultaneously target the calves. It is also fantastic for stretching the back and neck when lying down.”
In alignment with Eastnole’s commitment to individual well-being, £1 from each Yoback sale is donated to the Give Back Yoga Foundation UK, supporting the provision of yoga lessons for cancer patients and survivors.
Bid farewell to tight and stiff muscles and experience immediate relaxation. Visit the Yoback pop-up shop at John Lewis, Trafford Centre from June 19th-26th, where you can personally witness the powerful muscle relief offered by Yoback and take advantage of exclusive event-only offers.
For more information about Yoback, please visit their website at www.eastnole.com or contact founder Gary Watts at gary@eastnole.com.
