Sustainability is ‘All in’ the agenda at this year’s Travel Counsellors Conference

This month leading independent travel company, Travel Counsellors will host its first global conference since the pandemic. The Travel Counsellors Global Annual Conference, taking place from Friday 11 until Sunday 13 November at the ACC Liverpool, will see over 1,600 delegates in attendance including Travel Counsellors, partners, support team colleagues and over 300 suppliers. It will also be the first time in three years that the community will come together in person at the annual conference, following its regional events in November last year.

Each year the company gets together to celebrate, motivate, share and inspire at its flagship event and this year it promises to be significant, to mark its theme ‘all in’.  This theme reflects the power and commitment of the community to one another and their customers, delivering the very best travel experiences and being empowered to build successful businesses and careers as part of the company, working together with a ‘one team’ mentally to make that happen.

The company has also committed to making this the first sustainable conference, asking all attendees to be ‘all in to make a positive difference’ by committing to the three-part pledge. This is based on avoiding single use plastics; making the event carbon neutral; and having zero waste to landfill at the event. The company will not provide any single use plastics, using Vegware and eGreen for smart packaging and tableware. All waste produced will be directed away from landfill – either reused, recycled, composted or sent to energy recovery, and its carbon footprint will be measured throughout the conference with Travel Counsellors pledging to offset its output to global sustainable projects that support these areas of focus.

Jim Eastwood, Global Sales Director, at Travel Counsellors, comments: “We are excited to all be getting together again after a three-year hiatus and we look forward to giving all our Travel Counsellors, colleagues, partners and suppliers a very warm welcome. We have a record number of attendees this year including 850 Travel Counsellors who all reflect our ‘all in’ ethos and 300 suppliers and other delegates that we work closely with. “Our personal travel experts don’t just ‘book’ travel, they get to know and build relationships with their customers so they create experiences, not just itineraries. In an industry that was on its knees, travel is back and we are more ready than ever to redefine what personal means in travel.

“Moreover, we believe that responsible travel is a force for good with the opportunity to help care for and preserve the planet for future generations. Now that travel is back, it’s our duty to make sure that we operate in a responsible way – and that includes at our annual global conference. Our pledge supports this and is just one of the ways we are focusing our sustainable efforts as a business, working with our community to educate and provide our customers with more sustainable travel choices.”

During the weekend over 1,600 delegates will enjoy evening events and daytime conference sessions, hearing updates from the company’s support team and inspiring insights from external experts and guest speakers, as well as a Travel Market event to showcase product and updates from supplier partners. One of the key highlights of the weekend is a Saturday evening gala dinner, where Travel Counsellors recognises those from within the community for their contribution and outstanding achievements.

For further information about Travel Counsellors, please visit: www.travelcounsellors.com

Sam Allcock
Sam Allcock
With over 20 years of experience in the field SEO and digital marketing, Sam Allcock is a highly regarded entrepreneur. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.
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