BGN wins new briefs with IMS and Growth Kitchen

Following two competitive pitches, BGN – the Manchester-based brand-led design and digital agency – has been appointed by IMS and Growth Kitchen.

IMS is an established global leader in vehicle connectivity and actionable data insights. It serves some of the world’s leading insurers, mobility operators, vehicle OEMs and governments across multiple countries. IMS DriveSync, its award-winning technology platform, offers unparalleled access to vehicle and driving data, bridging the past, present and future thanks to its unique capabilities to connect all vehicles.

The project will see BGN deliver a range of digital and branding services over the coming months with a new website expected to go live in the summer. The core aims will be to cement IMS’ position as a leading global tech and data business and to communicate its focus on providing enterprise customers with leading insurance and mobility solutions.

For Growth Kitchen, BGN has been appointed to implement a full brand strategy, messaging and visual identity review which will then lead onto a new website design and build. Growth Kitchen currently operates a network of kitchen hubs in London for forward-thinking restaurants that want to prioritise their delivery network into strategic locations which complement their existing bricks and mortar business. It does this by providing premium delivery kitchens and technology to help top food brands confidently scale and effectively operate across high-volume delivery locations.

The business, founded by Tom Gatz and Máté Kun in January 2021, which has backing from Ronny Shibley, co-founder of on-demand grocery delivery company Gorillas, is gearing up for its Series A funding round and plans to open 40 kitchens by the end of 2023.

Antonio Giansante, managing director and founder of BGN, said: “The first quarter of 2022 has been strong for BGN, and we are delighted to be working with these two innovative brands as they demonstrate the breath of different types of clients that we collaborate with – from industry leading global businesses to ambitious and fast-growing start-ups.”

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